What do Fans want from social media?

Good Afternoon, Social Rabbit here, your guide to social media.

If you have ever wondered what it is that your viewers/readers/brand lovers want from your Facebook Page, blog or Tweets then look no further.  MarketingSherpa has just conducted a study into what people want from social media. 

 MarketingSherpa.com Chart of the Week

 There will be no huge surprizes to see that people most want to learn about special and sales that are going on, however not far behind the specials they want to hear about your new products and features.  On the Mocks Facebook Fan Page we find that we get the most comments when we post a competition (around 1.2% feedback rate) and also the most impressions (over 10,000).  However when asking fans about new Mocks ranges they also get very involved.  Every page is always going to have people who are there fo the freebees, a bit like when food demostrators cook in the supermarket, here are always people eating, but those buying is a much lower number.  The trick is to not turn your page into a place for freebees (unless that’s what you are all about), but instead offer value to your fans.  If you want to do offers, can you do fan exclusive offers?  Can you give fans the chance to be the first to see new ideas and unveil them like an event?  Think about your audience on your page… what do they want?

Enjoy your Facebook Page and let me know if you see something I should be bouncing on!


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Filed under Facebook fan pages, facebook page

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