Good afternoon, Social Rabbit here with your guide to social media.
Social media needs to have a point to it when using it in your business, there is no point in doing it if you are not getting results, it is a waste of time and money. Even if EVERYONE says you must do it, if you are not achieving the results, then either you need to get some professional help to make it work, or not waste your time.
This chart shows how effective social media is in achieving business goals, so that you can see what you can achieve if you are utilising social media properly.
The most effective result of social media is brand awareness according to this research and increase of sales revenue is the least effective. However, I really think that this does depend on what you are promoting via social media – some products perform better than others, as do some services. This chart does give you a really good indication of what you can expect to achieve on average if you are looking to benchmark what you are doing vs. others to decide on whether it is effective for your business.
As with any activity you are using to promote your brand/business it is important to measure the effectiveness so that you can determine if it is worth continuing with.
How are you measuring the social media you are using? This bunny would love to know 🙂
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