Good Afternoon, Social Rabbit here with your guide to the world of social media.
This week I read an interesting blog called The 8 Ugly Truths Behind Social Media which starts off with this quote “I want a bike but I don’t want to learn how to ride it”. This is something that this bunny has noticed a lot, everyone is being told that they need to use social media, so they get into it (buy the bike), but don’t research or learn about how to “ride it” properly.
Everyone is busy, but think about it, if you don’t know how to,
– Do your tax return (which many of us don’t), you get an accountant
– Build a website, you get a web specialist
– Shop for clothes that look good, you get a stylist
– Public speak, you get a trainer
– Fix your computer, you get an IT expert
– etc, etc
In ALL of these instances you can find information to be able to do this yourself for free online, but it takes TIME (ok admittedly sometimes years!) to find this out.
Social media is EXACTLY the same as any professional service, if you don’t know how to do it you can do it yourself or you can hire someone to train you or implement it for you. This bunny is bouncing up and down on her soap box today, because social media expertise is like any expertise – it doesn’t mean you get it for FREE. If you called your accountant you would prehaps expect the first say five minutes to be free, but you don’t expect an hour’s consultation to be free. Why do people see social media experts as someone who should give away information to anyone that asks?
Thanks for listening to the bouncing UP and DOWN, I’d love to hear your thoughts, either on the comments or on our Facebook page.
Disclaimer – this blog post is not aimed at anyone in particular, but more an observation on the industry in general 🙂