I don’t get Facebook pages

Good Morning, Social Rabbit here with your guide to the world of social media.

This was a statement made to me.  My initial feeling is you don’t need to “get” it, you just need to understand the benefit of Facebook pages, and more importantly the benefit to your customers and therefore your business.  I mean I don’t understand how a computer works, but I do understand the benefits it delivers, and this is the same. 

You don’t need to “get” Facebook Pages for them to work for you, but you do need to understand:
– Why your audience enjoys using them
– The benefits they offer to your audience and your business
– How to actually use them to get the most out of them
– Just because it is not something you would choose to use does not mean that your customers don’t want to use it

Just in case you are in the “I don’t get it camp” check these points out on what a Facebook Page can do for your business…

  1. Create a community
  2. Increase brand awareness
  3. Increase sales
  4. Increase purchase intent (that’s different to a sale, it means that they are more likely to buy one brand over another)
  5. Get feedback on your products & services
  6. Help you understand your customers
  7. Let you listen to your customers
  8. Help you start conversations with your customers
  9. Drive traffic to your website
  10. Create WOM (word of mouth) on your brand/business
  11. Make your business look human
  12. Create relationships with your customers
  13. Help your business stand out from the competition
  14. Make it look like your business is “cool” and “with it” because you have a page
  15. Give your customers a voice
  16. Let your customers show off
  17. Make your customers feel loved
  18. Creates customer engagement
  19. Helps with staff engagement
  20. Allows you to increase your reach
  21. A cost effective way to promote your brand/business
  22. A quick and easy way to promote special offers/promotions
  23. Position your business as an expert

If you still don’t get it tell me in the comments, I’d love to know 🙂


1 Comment

Filed under Facebook fan pages, Small business, social media

One response to “I don’t get Facebook pages

  1. I’ve loved your posts… They are so accurate and right to the point. Thanks and I look forward to more.

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