Consistency matters

Good Evening, Social Rabbit here with your guide to the world of social media.

Today is a soap box rant….  Consistency, does it really matter? YES YES YES

Don’t you hate it when you call up a service provider and get told one thing, then you call back the next day and get told something else, then call back again and get a third story?  Grrrr this bunny does, it nearly makes me turn rabid!!

Whether you are tweeting, facebooking, blogging or whatever this is exactly the same as a customer service experience, ie you need to be consistent.  It is no good telling your followers/fans/readers in one post something, that you then change your mind about in the next post without acknowledging that you have changed your mind.  TRANSPARENCY people is the name of the game.

Have you noticed how people like it when others are honest and upfront?  Well duh! Hello of course, because they know exactly where they are.  Posting is the same, be honest and transparent with your readers/fans/followers and they will appreciate it.  Lie to them and they won’t be following you for long!

You will notice this bunny is honest, upfront and will tell you how it is, even if sometimes the bouncing up and down may get a little indignant!  What do you get annoyed about that isn’t transparent?  Tell me in the comments.


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Filed under Small business, social media

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