Why bother with a blog?


Good Afternoon, Social Rabbit here with your guide to the world of Social Media.

Blogging is a hot topic, and there are hundreds of millions of people with a blog, however according to Darren Rowse of Problogger most bloggers don’t make it past the three-month mark – You will be pleased to know that this Rabbit is a week over the 3 month line… phew 🙂

So if you have become inspired by this and other blogs and think, “I can do that”  I’ve gathered some intel on what being a blogger involves – apart from being able to surf the net.

Technorati have a lot of information on their site about blogging www.technorati.com/blogging and one article in particular found that 15% of bloggers spend 10 hours or more blogging!  The graph below shows the number of hours different types of people spend blogging, if you click on it you can go straight to the article.

Reading these stats I was amazed, I mean this Rabbit now blogs daily, and in my daily plan I allow 30 minutes for it, but often it will take longer, because posting often involves:

  • Thinking of a topic
  • Researching the topic (depending on what it is)
  • Reading other articles for ideas on a topic
  • Running a survey
  • Finding pictures
  • Making a video
  • Writing it
  • Spell checking
  • Re-writing it when it didn’t save the first time!
  • Finding other articles to refer to

So why do bloggers bother, are they really that keen to get their voice heard?  Here are the reasons:

  • They want to educate people
  • They want to position themselves as an expert
  • They are on their soap-box about a topic
  • They are trying to give people a reason to visit their site/page
  • They love writing
  • They want to get more customers for their business
  • They have a huge ego and think that EVERYONE needs to hear what they have to say (note: this is probably a very small % but I couldn’t – surprizingly find stats on it!)

In a white paper from Hubspot.com I found this graph which amazed me!  According to their research if you blog multiple times a day you are guaranteed to acquire a customer – WOW!  However before we all get too excited it still has to be quality blogs, you can’t just send random bits of info otherwise you will soon lose your readers. 

So we now know that we need to be blogging quality material multiple times per day… But what is that going to get us?  Below are stats from the same Technorati article that show that most blogs (49%) are read by less than 1000 readers, so how is your blog going vs. these stats?  I have to admit that Social Rabbit is way below the 1000 mark, but that is the new goal, so if you love the blog please tell your friends.

This is a very quick look down the tunnel that is blogs, but it gives you a quick insight into what you need to do, and what you can achieve, don’t worry there will be more posts on this topic as this Rabbit is finding it very interesting.  What would you like to know about blogging?  Tell me in the comments or on the Social Rabbit Facebook Page.

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Filed under Blogging, social media

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