New Facebook Page Insights – a MUST read


Good Evening, Social Rabbit here with your guide to the world of social media.

Facebook has introduced new insights for Pages and Applications (in April 2010), which give you more information that you can use to see how effective your page is.  They are found at www.facebook.com/insights the usual insights are still in the back end of your page, but I suspect soon they will be switching to these.  If you haven’t seen these get clicking now, they are awesome!!!

This is the first screen shot you get when you go to the link (note you must be logged in as the admin of the page to see these).

  Here you can choose which page (if you admin more than one) you would like to look at, then you can choose to look at either the fans (or likers!) or engagement.

I’ve chosen to look at the fans of the Social Rabbit Facebook page, as you can see this is similar to what you see normally in insights, however the graphs are bigger and slightly easier to read.  Plus the new fans graph, if instead of daily you look at total you can see how many have hidden your feeds in their personal news feeds – this is great for admins, because there is a massive spike on one day you can see what you posted that prompted people to hide your feed.  For example, did you post too many times that day, were the posts all on one theme, were the posts not spaced out and all happened at the same time of day?… as you can see this is going to be a really useful tool.

 

As you scroll down the screen you get to see demographics, the same as before but the graph is horizontal instead of portrait.

Further down in activity is my FAVOURITE part – hold onto your hats people!

Here you can see the total number of page views and the unique number of page views daily.  As you can see from the graph some days people are obviously looking at the page more than once (unique is measured by login id).  My favourite bit….. you can see TAB VIEWS and EXTERNAL REFERRERS.  So you can see if people are actually looking at those tabs you have slaved over making them look good, and where people are coming to your page from (if outside Facebook).  The implications for admins with these tools are MASSIVE, no more guessing if a tab is being viewed you can see right off, and you will be able to tell if you are promoting your Facebook Page from your site or blog if it is working.  You also can see media consumption, which shows what media people prefer, these are either photos, video or audio that are attached to a post (at the time of writing this Social Rabbit had not posted any).

Then we look at interactions (I had to look at the Mocks Page for this as Facebook was having a spit on Social Rabbit), Mocks has over 16,000 likers so we also get impressions and feedback information for each post (you need to have 10,000 likers to get this info).  What is useful here is that you can see what your last few posts were, plus in the top graph you can see who has unsubscribed from your page each day.  If you have a large unsubscribe – the volume of unsubscribes that is large will depend on your page, but research shows that about 0.75% a month unsubscribe from pages on average, on one day, you can instantly check and see what you posted that made them want to unsubscribe.

Below the posts is a graph showing how the likers of your page are interacting in terms of: mentions/discussion posts/wall posts/reviews/video posts.

Again this graph should help you see what you have posted that has got a certain reaction and it allows you to modify your behaviour.

Overall these insights are going to help Page Admins to really make the most of their pages and provide content that is going to work.  So I know what you are thinking, how often should I be looking at these?  Once a week is enough, just check in, see what is happening and note down any changes you need to make for the following week.  The only slight issue with these insights is that you can’t download the results as you can currently with the insights, but I am sure that will come.

So do you think these insights are going to help you as a page admin?  Tell me in the comments or on the Social Rabbit Facebook Page.

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Filed under Facebook fan pages, facebook page, Small business, social media

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