Your personal brand is always with you

Good Afternoon, Social Rabbit here with your guide to the world of social media.

Today there has been some uproar in the Australian press after a journalist tweeted offensive comments at the Logies on Sunday night, the story is here.  The newspaper columnist/comedian was sacked by the paper after her tweets caused negative comments, although she wasn’t actually reporting for the paper at the time.

This brings to the foreground something that this Rabbit has known for a while, the on and offline worlds work the same way – you can’t be rude to people without repercussions in either place if you are in an open forum.

It comes back to your personal brand (Gary Vaynerchuk talks a lot about this in Crush It!) and what you want people to take away from meeting/talking/interacting with you. As Erik Qualman says in Socialnomics what happens in Vegas stays on Youtube!

Everyone has heard how people very quickly assess others and form an opinion of them, well now with the aid of social networks like Facebook and LinkedIn this is even easier and they don’t even need to meet you!! So how can you make sure that you are dressed properly and don’t have your underpants ontop of your trouseurs – superman style?

On your personal Facebook profile lock down your privacy settings so that only friends can see your info, pictures etc. You can also restrict tagging of you in photos, which will stop some drunken dancing on a bar photo with your name on it going viral.

On LinkedIn…
– Check out some profiles of people you respect and/or admire for ideas of how to get it looking professional
– Make sure that your photo is professional and you are dressed properly! (see superman comment above)
– Fill in all your information in the boxes, if you don’t it could give the impression that you are a) lazy, b) unable to finish tasks, c) not taking it seriously or all three. See how I already have an opinion?
– Spell check everything twice, or ask someone else to read your info, does it make sense? Bad spelling and grammar again makes you look lazy and careless and can quickly switch people off.
– Be courteous, if you are responding to questions give your reply thought, don’t just throw out anything just to say yes I’ve answered a million questions today!
– Put thought into your status updates – how can what I’m saying add value to others?

Are you getting it? Your personal brand whether at work or at play is now integrated in a way that you can be judged and found wanting without even knowing about it!

Your personal brand is what you make it, think about how you’d like to be perceived and work towards that.

Would love to hear any comments below or on the Social Rabbit facebook page


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Filed under linkedin, Small business, social media

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