Good Afternoon, Social Rabbit here with your guide to the world of social media.
Many of you may not be aware that there are some definite “no-no’s” on a Facebook Page, so today I thought that I would cover those.
- Don’t delete negative comments
LUUUUUUUUURVE those negative comments. Negative posts and comments are an ideal way to show people a) How good your customer service is, ie you listen and address issues, b) That you care, c) That you are monitoring your page and are engaging with your readers and d) You can turn someone who is moaning about you into a raving fan just because of how positive the experience of you addressing the issue is.
- Don’t promise and not deliver
We can all get carried away and promise the earth to get people to join our page, and then not actually deliver. But remember Facebook Page “likers” are like elephants, they never forget. People will get turned off if they joined because you promised x and they never see it, this could be that your page will offer tips on gardening, or free ebooks, or regular updates on the state of the nation. Note that they may not “de-like” your page straight away, but with personal Facebook profiles limited to liking 500 pages, your page may be replaced if they don’t feel it is delivering what it promised.
- Don’t ignore your “likers”
If someone posts or makes a comment on your page respond to them. People want to feel acknowledged and loved and you can do this by commenting back to them. If they know that you are listening (which they assume you are if you post a reply) then they will want to comment/post more because it makes them feel that you value what they have to say.
- Don’t get obsessed with the numbers
Don’t check the number of “likers” on your page hourly and then get disheartened if 2 have fallen off. Remember it’s not about the quantity, it’s about quality. Again don’t get too disheartened if people aren’t commenting too much. On the Social Rabbit Page there aren’t that many comments and yet there are a lot of people who tell us how much they enjoy the posts, but they don’t post it on the page. So don’t take it personally, and don’t obsess about it. If you do have a huge drop off then look at what happened leading up to that drop off and use it as a learning to move forward.
- Don’t make it hard for people to contact you
Remember that social media is all about being social… and for those of you out there who don’t like dealing with people – tough! That is what you need to do, you need to care, make them people special and enjoy the interaction with them. Don’t not include your email or phone number on the page because you don’t want to be contacted – encourage people to contact you, encourage the feedback and you will grow a community and build relationships that will help your business.
I hope readers that you aren’t doing any of these 5 things, and if you are please fix it up. You will have a much better page and community as a result of it. I will give you examples in a later post of pages that are doing these well to give you ideas and suggestions for your page, so watch this space.
In the meantime help us reach our target of 3000 people who like the Social Rabbit Page by the end of May. When we get there we will release a free document of 101 Facebook tips, so please refer your friends.