Good Morning, Social Rabbit here with your guide to the world of social media.
Well this Rabbit woke up this morning only to find out that the world of Facebook as we know it has changed (again). There was a message yesterday (May 19th) in the developers chat room that explains what has happened to the landing/welcome tabs of Facebook pages. Below is the message
We apologize for not messaging this earlier. Facebook recently made a change requiring that Pages be authenticated before enabling the ability to set a landing tab beyond Wall or Info. To be eligible for authentication, a Page must have greater than 10k fans or the Page admin must work with their ads account manager. If you are already working with an account representative, please contact that representative to begin the authentication process. If you do not work with an account representative, you can use this contact form to inquire about working with an account representative.
Also, for advertisers who don’t have a representative or 10k fans, and want to run ads and land users on a specific tab, you can still do so with standard Facebook ads by making their Destination URL as the URL incl. your tab. Unfortunately, this currently will not work with “Fan” ads.
What this means to the regular small business owner is:
- You have to have 10,000 likers or more on your page to choose that they land on a welcome tab, otherwise you only have the choice of the wall or info
- Alternatively if you spend over $10,000 a month with Facebook in ad’s and have a Facebook account manager you can choose where they land
- You can still have a welcome tab and give it out to people as a URL when directing them to your page from outside Facebook, however you will have to give them a URL like this: http://www.facebook.com/SocialRabbit?v=app_10442206389 which just looks ugly!
- If you are using Facebook ad’s to drive people to your page again they can only land on the info or wall, unless you have over 10,000 likers
With only 4% of pages having more than 10,000 likers (source: Sysomos) this seems to be a crazy move by Facebook. With people already angry about privacy, they are now annoying business owners, who run Facebook ad’s and therefore contribute to the millions that Facebook makes.
What do you think of this? Tell me in the comments or on the Social Rabbit Facebook Page, if you are visiting the page, can you also encourage 7000 of your friends to as well please!
UPDATE: May 21st – Facebook have now changed this back again… for how long who knows