Good Morning, Social Rabbit here with your guide to the world of social media.
Every Friday I review a different Facebook page, and nearly every week I say “get a landing tab”. You may be fed up of me saying this, but IT IS IMPORTANT…. Yes I know you were planning to get to it next week, but there is no time like the present. For those who are confused a landing/welcome tab is the place you decide you want non-likers to your page to land and it tells them quickly what your page is about.
I have always been a HUGE advocate of the landing/welcome tab, but now finally I have some evidence to hold up in the air and wave at you all. Below is a quote from a social media company Brandglue.
“We ran an A/B test just four weeks ago to guesstimate the efficacy of a landing tab. We drove visitors to the fan page of a major brand using ads. Those ad-driven visitors converted to fans at a rate of approximately 47% WITH a landing tab. When we turned off the landing tab, those same ad-driven visitors converted to fans at approximately 23%. A VERY noticeable loss in conversions over the course of the campaign.” Jeff Widman from Brandglue May 2010
Are you convinced now?
Now I have your attention you may say but what do I put on it? Below are some examples (click on the image to go straight to their page), basically the world is your oyster go wild.
WIN PRIZES TrueBlood TV show, on the welcome tab you can register to win the ultimate fan experience.
REWARDS Starbucks – you can check your rewards card or sign up for one.
QUIZ’S ABC News – gives you a reason to like the page and engages you straight away.
FREE DOWNLOADS Smirnoff gives people a reason to click like
DIRECT PEOPLE TO STORES Cold Stone Creamery has a bright image that you just can’t ignore, plus you can click to find your nearest store from it. Plus below the image they encourage comments from people on what they think of the favor. I am guessing that they change their image monthly.
SIGN UP – Social Rabbit offers people a simple landing tab which explains what we do and allows them to sign up for the enewsletter.
Hopefully all these images have given you some good ideas of what you can do on your page. Remember it doesn’t need to be complex, bright and simple works well, but you can link it through to your website or your newsletter sign up. You can do your own landing tab in FBML or for very little you can pay a designer to do one for you. You can change the tab as often as you like.
If you have a cool landing tab I’d love to see it, put the link to your page in the comments below or on the wall of the Social Rabbit page so we can check it out.