Category Archives: Facebook case studies

Good Examples of Real Estate on Facebook

Good Afternoon, Social Rabbit here with your guide to the world of social media.

Today I want to start a new section of this blog, each week I will choose a different industry and give you a variety of examples of what businesses in that industry are doing on Facebook.  My hope is that it will give you ideas for your business and inspire you to build your page.

1) Houlihan Lawrence in the USA, the page is not huge – they have 475 people who like it.  They have a fantastic landing tab, which gives you information on the agency, information on house prices in different areas, plus you can use the search to check out different areas – this takes you straight to their website.  They have added YouTube to the page, the videos are all house tours, which I think is a clever way to use what they are already producing in social media.

2) Miami Beach Real Estate in the USA, this page has 3111 people who like it.  Once again they have a great landing tab that means you can started looking at property right away, plus there are two other tabs; one which gives you a market snapshot of the area, so you have an idea of how many listings there are a week and what you can get for your money – the clever thing about this is that it is transparent, giving people the information that they need right up front so they don’t have to search for it, therefore making their life easier.  The second tab allows you to search more in depth into properties, again making the buyers life easier.  The other thing to notice on this page is that there are very very few posts promoting properties, instead it is market information and local news.  Obviously this works really well as there is a lot of comments from page visitors.

3) Altitude Real Estate in Western Australia have 7567 people who like it.  These guys rather than push real estate have made a community hub offering discounts from other businesses, prizes to be won, and encouraging other businesses to post offers on the wall.  This is a really good use of customer engagement via Facebook, they are not selling or pushing their services, but instead making themselves synonymous with the community, where you live is part of that.

4) Prudential Douglas Elliman Real Estate in USA have 1341 people who like the page.  They are using the events tab really well, to promote their events, such as talks on the market, but also to promote events happening in the community.  It would be better if they included a nice image for each one, but there were very few pages I looked at that in Real Estate who were actually using the events tab.  It is a great way to promote what is coming up, and you can invite your readers along, including those NOT on Facebook.  It also shows that you involved in the community, which people like to see.

5) Nexus Real Estate in Western Australia only have 209 people who like their page, but it still has a lot of information for readers.  I particularly like this tab which they have put an RSS feed onto of the discounts that you get through being a Nexus customer.  They are promoting other businesses, showing that they are involved in the community and giving people a reason to use them.

Today you have seen five ideas you can implement on your page, if you are in real estate or another industry a lot of it is transferable.  Next week I will look at another industry, if you want to suggest one please tell me in the comments below or on the Social Rabbit Facebook Page.

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Filed under Facebook case studies, Facebook fan pages, facebook page

Facebook Friday: The Little Scarf Shop

Good Morning, Social Rabbit here with your guide to the world of social media.

Today is the first of the page reviews that people have paid the bargain price of $49.95 for.  The Little Scarf Shop Facebook page surprizingly enough is related to a website that sells cashmere scarves 🙂  It has 171 people liking the page and has been going since December 21st 2009.

What’s working:

Recommendations

Keywords

Below is a table of the top 25 keywords in Australian search (as per Google’s keyword tool).  However 100 keywords came up in the search.  Basically when people are searching for scarves these are the words they are using, therefore these are some of the words that should be incorporated into the content on the page.  The reason is that it helps with SEO (search engine optimisation) so the page will appear higher in the rankings when people search in Google or Bing etc.

KEYWORD GLOBAL MTHLY SEARCHES LOCAL (AUS) MTHLY SEARCHES
scarf 5,000,000 201,000
scarves 2,740,000 49,500
shawl 1,220,000 27,100
pashmina 673,000 14,800
shawls 550,000 9,900
silk scarves 165,000 5,400
scarf accessories 201,000 5,400
fashion scarves 27,100 4,400
womens scarf 40,500 3,600
tie scarf 135,000 3,600
wool scarf 74,000 2,900
cashmere scarf 165,000 2,400
scarf knitting patterns 40,500 2,400
red scarf 110,000 2,400
mens scarf 110,000 1,900
pashmina shawl 110,000 1,900
pashmina scarf 90,500 1,300
pink scarf 49,500 1,300
skull scarf 40,500 1,000
wholesale scarves 27,100 1,000
cotton scarf 27,100 1,000
scarf dress 33,100 1,000
scarf tying 27,100 880
winter scarf 40,500 880

Recommendations

  • The info tab basically contains nothing!  This is a huge missed opportunity, it needs to be rich with keywords explaining what the product is, what colours it comes in and about the company
  • Look at increasing the size of the profile pic (there is 180 wide by 540 pixels high to play with) to include an image of someone in a scarf along with the logo
  • There are no reviews on the page, so encourage people to write them, perhaps offer a discount off your next scarf
  • There is no landing page, this is really important with a product that is so visual, have a landing page that includes the Autumn winter collection to show people what is on offer, this could include an enewsletter signup form for your newsletter to build your database
  • Add a store application (eg Vendor) to the page, this uses paypal for payment, and could result in extra sales, plus you could offer special deals for people who like your page through the store, eg a free booklet on tying your scarf.  It is important that your Facebook page is a community that people want to be part of.
  • When posting photos use ones from the website and therefore people can click on them to go straight to the store to buy
  • Make short videos showing people how to tie the scarf to add onto a video tab on the page, you have explained in one post, but it might be easier for people to see, this could even be done as if they are looking in a mirror so that they can follow the video and tie it at the same time
  • Make a video on washing your scarf, sounds very basic, but people will be nervous about washing it at home themselves.
  • Respond to all comments on the page, it encourages people to post more as they know you are listening
  • Ask questions in the posts, eg what do you wear your scarf with?
  • Use the polls application to find out info such as favourite colour
  • You could include information on what cashmere is, explain to people make it easy, ask people what they think it feels like, eg cotton wool etc.  Try to get people to imagine so that they want it
  • You could ask people what are the strangest ways you’ve used your scarf, eg the woman on the page who commented that a child wiped their nose on it
  • You could have your scarves traveling around the world, where has yours been?  Encourage people to send in pictures similar to the post you have from Neema
  • How about writing a piece with pictures which is 1 scarf 100 ways, or maybe not 100, but similar to the pieces you see in fashion mags, so that people can see that you can wear it with pj’s, tracksuit, work clothes, party clothes etc.
  • You could write notes on the notes tab on which colour scarves suit which skin/hair colours
  • There needs to be a posting strategy around the page, decide first of all what your purpose is for the page, then use that when posting, decide on how many days a week you want to post and then make sure each post is adding value to your audience.  Currently there are a lot of selling posts, which is ok if they are spread out amongst others, but they aren’t.  Look at the reason why people come to your page, and what scarves are all about ie fashion and tie that (literally!) into your posting.

USA audience

You mentioned you want to target the USA audience.  There are a few ways to do this:

  • Facebook ad’s, targeting them at women in the USA, you can choose fashion as an interest for them, that is going to be the quickest and easiest way to get people to your page
  • Go to USA fashion or magazine pages and post value adding posting, eg did you know that wearing a scarf like this gives the illusion you are 2 sizes smaller (I’ve made that up) then you can afterwards put from The Little Scarf Shop (hyperlinked) and people will go and check you out

Both of these can be used with any audience you are trying to target, but it is all about adding value, not just spamming another page with hey I’ve got a great red scarf!

Summary

You need to give people a reason to visit your page not just once but again and again, as you offer them something that they want.  Just promoting buy a scarf is not going to do that, it needs to be more than that.

Using Facebook ad’s is a very cost effective way to get new people to your page, you don’t need to spend that much, it could just be $10 a day.  Use it to get them to your page, not to your site, then when they have liked the page you will have them there to keep talking to, instead of them hitting your site and leaving.

Did you love this review? You can get your page reviewed by the Chief Rabbit for only $49.95, just email info@SocialRabbit.net

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Filed under Facebook case studies, Facebook fan pages, facebook page, social media

Facebook Welcome/Landing tabs are a MUST!

Good Morning, Social Rabbit here with your guide to the world of social media.

Every Friday I review a different Facebook page, and nearly every week I say “get a landing tab”.  You may be fed up of me saying this, but IT IS IMPORTANT….  Yes I know you were planning to get to it next week, but there is no time like the present.  For those who are confused a landing/welcome tab is the place you decide you want non-likers to your page to land and it tells them quickly what your page is about.

I have always been a HUGE advocate of  the landing/welcome tab, but now finally I have some evidence to hold up in the air and wave at you all.  Below is a quote from a social media company Brandglue.

“We ran an A/B test just four weeks ago to guesstimate the efficacy of a landing tab.  We drove visitors to the fan page of a major brand using ads. Those ad-driven visitors converted to fans at a rate of approximately 47% WITH a landing tab. When we turned off the landing tab, those same ad-driven visitors converted to fans at approximately 23%. A VERY noticeable loss in conversions over the course of the campaign.”  Jeff Widman from Brandglue May 2010

Are you convinced now?

Now I have your attention you may say but what do I put on it?  Below are some examples (click on the image to go straight to their page), basically the world is your oyster go wild.

WIN PRIZES TrueBlood TV show, on the welcome tab you can register to win the ultimate fan experience.

REWARDS Starbucks – you can check your rewards card or sign up for one.

QUIZ’S ABC News – gives you a reason to like the page and engages you straight away.

GAMES McDonalds engages visitors with a game

FREE DOWNLOADS Smirnoff gives people a reason to click like

DIRECT PEOPLE TO STORES Cold Stone Creamery has a bright image that you just can’t ignore, plus you can click to find your nearest store from it.  Plus below the image they encourage comments from people on what they think of the favor.  I am guessing that they change their image monthly.

SIGN UP – Social Rabbit offers people a simple landing tab which explains what we do and allows them to sign up for the enewsletter.

Hopefully all these images have given you some good ideas of what you can do on your page.  Remember it doesn’t need to be complex, bright and simple works well, but you can link it through to your website or your newsletter sign up.  You can do your own landing tab in FBML or for very little you can pay a designer to do one for you.  You can change the tab as often as you like.

If you have a cool landing tab I’d love to see it, put the link to your page in the comments below or on the wall of the Social Rabbit page so we can check it out.

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Filed under Facebook case studies, Facebook fan pages, facebook page, social media

Facebook Friday: Magnetstreet Weddings

Good Morning, Social Rabbit here with your guide to the world of social media.

It’s Facebook Friday again, this week I am reviewing Magnetstreet Wedding’s Facebook page with 273 people who like it.  These guys are based in USA and it’s nice to have a business from a different country involved.

What’s working?

  • Fantastic to see that they have their unique URL
  • I love that you can request a sample in a box on the wall, but why not also have this mentioned on the info tab – make it easy for people, you don’t want them missing it
  • The design contest is fantastic!  A great way to engage your audience and the outside world, plus it has had over 30,000 poll votes!  My only negative on this is why isn’t it promoted elsewhere?  As you will see from your Facebook insights, not everyone clicks on every tab
  • Good question on strapless gowns that has good comments
  • Good responding to comments made by the page admins

What could be improved?

  • I landed on their wall, but I have NO idea as to what they do, I see some nice looking cards, but the info box, tells me absolutely nothing…..  This has to be fixed up.  Currently Facebook is only offering 2 options for new visitors to a page, the wall or info tab, no more welcome landing tab 😦 so it is even more important that this box is filled in.  If the landing tab option changes, I will let you know
  • The info tab, tells me that they do wedding stationary, but it hardly contains any keywords, what is so great about this wedding stationary vs. another companies?
  • I don’t know where this company are based… well I do because of the phone number it’s the US, but where?  This may impact people’s decisions, plus do you ship overseas?  There are a couple of countries outside of the US! 🙂
  • There is next to nothing in the company overview, remember social networking is all about adding a human angle to a company.  Tell us when it started, where it’s based what it can do for customers
  • I can subscribe to the Bride Vibe which is good, but what is it?  I am guessing an enewsletter?  But it might not be, try to look at everything from the view point of an outsider, and if you’re not sure ask someone who knows nothing what they think you mean.  Remember people are busy, they don’t have time to second guess what you mean, make it easy
  • Looking at the reviews in the boxes tab it seems that these guys do more than just wedding invitations, so why isn’t this made more of?  Why not have whole tab using FBML to show people what can be done
  • The reviews apparently come from a site called Wedding Wire, so why not include that site in the information tab – make it easy for people
  • They have a big area (180 by 540) for the profile picture, why not use it to show off more of the products
  • What about including the blog feed onto a tab using the networkedblogs application so that people can easily read it, at the moment an RSS feed is posting the blogs onto the wall, but with networked blogs they would post onto the wall and have then all on one tab
  • They could add the notes tab and have notes of collections that people have ordered, lots of people need visuals to understand what can be done
  • There is too much posting of just links/rss feeds without any conversation going on.  They need to be communicating more by asking questions, making suggestions.  The best way to do this is monitor what is and isn’t working by counting the number of comments and likes different posts get and then focus more on those ones which are getting the results, but also ask the likers what they would like to see
  • There are some great save the date widgets on the website, could these be changed into app’s that people can download and add to their personal profile?  It would help spread the word about the company and add value to brides
  • There are other free tools on the website, such as computer screen wallpaper, these should be promoted on the Facebook page, so that people get more value from the page, rather than just info on the product
  • They could incorporate another poll asking people to vote on their favourite designs, this gives people an idea of what designs are available, or ask visitors which products they used for their wedding day

If you would like your Facebook Page reviewed by Social Rabbit and posted on the blog you can for a special price of $49.95.  Previously all pages have been reviewed for free, but we have been inundated with people wanting their page reviewed, so we have decided to introduce a small charge.  When you get your page reviewed you get awareness for your business, as well as ideas on how to improve your page.  Each page review is put on the Social Rabbit blog, Social Rabbit Facebook page and tweeted out via Twitter, so you are getting your business seen by over 3000 people!  Book your page review now! GO TO THE SOCIAL RABBIT FACEBOOK PAGE, CLICK ON THE STORE TAB THEN CLICK ON SPECIALS

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Filed under Facebook case studies, Facebook fan pages, facebook page, social media

Mental Monday: The Accidental Billionaires by Ben Mezrich

Good Evening, Social Rabbit here with your guide to the world of social media.

Today is mental Monday, when this Rabbit reviews a book, today’s is The Accidental Billionaires: Sex, Money, Betrayal and the Founding of Facebook by Ben Mezrich.

The story starts in October 2003 and ends in May 2008 with a where are they now in 2009.  It follows Mark Zuckerberg’s progress of building what was initially called “The Facebook” through Harvard and into the business world.  My key take outs from this book were:

  • Mark is a VERY VERY focused guy who will get whatever he wants eventually – regardless of who he has to step on to get it
  • Mark had a very clear vision and nothing stopped him from achieving that vision
  • You need to be passionate about what you are doing to achieve your goals
  • Don’t care what other people think of you, eg Mark attended a meeting with potential investors in his pajamas
  • If you can play the game you can win, eg the pajamas meeting was to make the investors feel that they could control him in business, because obviously he had no idea

Obviously it is hard to know when reading this book how much is fact and how much the author embellished.  I wonder if Mark actually contributed to the book, it seems very very unlikely.  It is far more likely that his first business partner Eduardo Saverin contributed, there is a lot of info in the book about how Mark basically took advantage of him in the early days and was then “persuaded” to devalue Eduardo’s shares to nothing.

Regardless of this, the book is all about power, people who want power, people who want to be seen, to be recognised and use their IT skills to stand out where normally they would be labeled “geeks”.  Mark is portrayed as someone who is so focused he will stop at nothing to keep his beloved “Facebook” growing, and yet when people who work with him have fulfilled their usefulness they seem to “disappear”, not in the killing them off sense, but that they are no longer part of Facebook.  The reasons seem to be that they are a liability, or have exhausted their usefulness.

This is a very easy read, and even it is not 100% true, it is a very interesting story that makes you want to find out what happened to the players in the end, although of course we all know that Facebook survived.

The main points that I got were that the vision and focus above all else will help you to achieve your goals no matter how big.  This is because you don’t worry about what others think, you don’t worry about upsetting people, you just worry about “your baby” working, growing and succeeding.  Plus if you put in a lot of hard work you will succeed, there are many times in the book when the Facebook team are coding for 4 days straight with no sleep, that is how passionate and driven they are to achieving the results.

So this weeks book, was perhaps rather frivolous, versa others that have been reviewed, but as in Crush It! it is all about the hard work and dedication that get results.  If you’ve read it tell me what you think in the comments below or on the Social Rabbit Facebook page.

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Filed under Book Reviews, Facebook case studies, Facebook fan pages, facebook page

Do you want to land with a bump or glide?

Good Afternoon, Social Rabbit here with your guide to the world of social media.

Much debate goes on regarding where potential new fans should land when they first visit a page.  As you may or may not know, as the page admin you can decide where you want them to land.  To do this go to the backend of your page, click on “wall settings” in the box marked “default landing tab for everyone else” choose from the drop down menu the tab you want them to land on.

This bunny believes that you should create a landing tab for potential new fans to land on, why?

  • It delivers a simple message on what the page is about
  • People can quickly understand what the page offers
  • Your visitors know that they have come to the right place
  • It looks professional
  • It gives them a focus of where to look, vs landing on the wall which is really busy!

So you need a landing tab, now what do you put on it?  The world is your oyster, here are some ideas

  • A simple banner with text explaining what the business offers, eg Social Rabbit
  • A funky picture inviting you to enter, eg Diet Coke
  • A montage of what is on the page, eg Red Bull
  • A style guide, eg Guess
  • Image back to the website, eg Ralph Lauren entices you to watch their runway show
  • Show what you stand for, eg Barbie asks you to sign the petition to ignite a movement to inspire girls
  • Products that change weekly, eg Jimmy Choo the advantage of this is that it is of interest to fans as well
  • Promote what you sell, eg McDonalds promoting a $1 breakfast
  • Images, text & newsletter sign up, eg Pink or Blue

So hopefully this is enough to get you started, it will surprize you that now you know about the landing tab how few pages have them, considering how simple they are to set up.  It was a real challenge to find pages to use as examples for you. 

You can add your own landing tab using the Static FBML app, or alternatively the bunnies at Social Rabbit can help you out.

Enjoy guiding your gliding new potential fans into land on your page, and make it work for you 🙂

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Filed under Facebook case studies, Facebook fan pages, social media

Facebook Friday: Eezypeezy

Good Morning, Social Rabbit here with your guide to the world social media.

Welcome to a new Social Rabbit type of blog – Facebook Friday, where each Friday this bunny will review a Facebook Page as to what is working and what could be improved.  Beware the bunny is very honest…

Today’s page is Eezypeezy:fun and gorgeous wall stickers.

Eezypeezy wall stickers

 

What’s working well:

  • The page name clearly tells potential fans what they are
  • Fantastic fan interaction
  • Great interaction from the admins – most fan comments are responded to
  • Good that the page allows fans to post and shows both fan and page posts in one stream on the wall
  • Good initial fan growth for 11 days, however now the challenge comes 🙂

Potential improvements:

  • The profile picture box can actually be 200 by 600 pixels, so a lot of space is being wasted that could be used to draw more attention to the products, as the current picture is quite cluttered
  • Include the website address in the info box under the profile pic (use http:// so that it hyperlinks) also check for typos 🙂
  • Drive traffic to the website in the info box with the free sample offer
  • Add a welcome landing tab to make it easier to for potential fans to understand the product, and give a more profession image
  • There doesn’t seem to be regular posting happening, this is a new page, I would suggest that the posting is planned a bit more
  • What would be the keywords that the product would be searched under?  I would say that decoration would come in there, the info tab needs to include these keywords in the text to help with optimising it
  • Anytime the website is written always include http:// so it hyperlinks and therefore makes it easier for people to go to it
  • Encourage fans to write a review on the tab
  • Spell and grammar check everything written by the admin before posting to avoid typos, as it looks unprofessional
  • Get the unique URL for the page (once you have 25 fans you can do this), it is important as it can be used in all your marketing materials to drive fans to the page
  • The page has been going since March 30th, which means 2 Friday’s have passed, but no sign of a freebee (as promised), consider when promising things, you need to deliver or lose people
  • Sell the stickers from the page using the storefront app
  • Comment on fan photos, there are 6 uploaded on here, by the party consultant, but no recognition for it.  Fans like to be recognised for what they do so that they feel special.
  • Regularly change the profile picture so that fans see the whole product range
  • Include questions in the posts to encourage more interaction

If you would like the Chief Rabbit to review your Facebook page, please let us know in the comments box below, or on the Social Rabbit Page.

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Filed under Facebook case studies, Facebook fan pages, Small business