Web 3.0…. (yes 2 is nearly over!)

Good evening, Social Rabbit here with your guide to the world of social media.

Today this Rabbit went to a web 3.0 conference about the future of social media, it’s a two day conference, today was full of insights that I thought I would share with you…

First of all I wanted to share with you the Social Rabbit cupcakes that a friend made for us to give the delegates to promote Social Rabbit, ps they were yum…

Before I start you are probably thinking what the heck is web 3.0 I’ve only just realised what 2.0 is…  Good question, ok here it is

Web 1.0: Static websites, telling people information
Web 2.0: Listening to customers
Web 3.0: C0-creating with customers

Nick Love from Fox Interactive Media

  • 78% of the internets population are engaging in social media
  • The social web of the future will be more intuitive
  • Reputation is a currency (as in your personal or your brand or business) both on and offline
  • He tips reputation tools as increasing due to everyone wanting to be king of the hill
  • Advertisers can no longer just insert ad’s they need to be inserting content (we know this of course!)
  • He believes in the internet of 1, as in sites will become tailored through content to be specific each person as the web becomes more intuitive and shows you information based on what you like and are interested in
  • Facebook, Myspace, Twitter etc are just distribution networks for content (I like this idea, as it is saying that they are just vehicles to get your message in and out)

Mark Higginson from Nielsen

He sees 6 trends in the future of social media and web 3.0

  • Consumers connecting more
  • Enabled mobility continues to grow (ie smartphones – did you know 43% of Australian’s have a smartphone, which means they can go onto the internet?)
  • web 3.0 will redefine business models – because of the consumer involvement
  • Engaged consumers – because of involvement
  • New currencies are being created, eg reputation and attention
  • Privacy (an ongoing issue I suspect!)

Michael Kordahi from Microsoft

  • People crave experiences
  • It’s those with influence online who drive traffic eg sites such as Mashable.com rather than magazines
  • People will choose to conform than be wrong – I am not sure about this one….
  • With devices think about the social implications of them, not just how you personally use them, but how they will be shared and therefore the content on them shared
  • He has developed an interesting website called Blind Search basically he wanted to see if people are using search engines based on brand, eg Google, or if they are using them based on the best results, so on here you can search for something and get the results from bing, Google and Yahoo and then see which you prefer… FYI Google is still ranking top with 39%

Marc Lehmann from Saasu.com

  • The data lives on the web
  • Getting relevance right gives you attention
  • Try to identify why people spend time in different websites, eg gaming sites and try to replicate that on your site to engage them

Karen Ganschow from Telstra

  • The internet is word of mouth on steroids
  • Consumers want brands that reflect their values and ethics
  • Social media in a large organisation is all about setting the guidelines, training your team and trusting them to do a good job

Nick Holmes a Court from Buzz Numbers

  • 2.3 million Australians have created a blog, but only 1.6 million update it
  • Taronga Zoo measures their performance by the number of photo’s uploaded online of people’s visits to the zoo
  • Ford uses social media to measure demand, so if a lot of people in one area start talking about a particular model they will check stock levels!
  • Look at where people are talking about your and your business to understand where you should be

Darren Sharp from Darren Sharp Consulting

  • Influence your audience through – story telling, rites of passage
  • Give members recognition for achievements in the group
  • Social media is self directed, ie you the consumer decide where you go and what you are going to do/read/comment on etc.

As you can see from the notes above there was a lot going on, hopefully this will give you a tiny insight, tell me what your thoughts are below or on the Social Rabbit Facebook Page.

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Free Facebook reminders….

Good Morning, Social Rabbit here with your guide to the world of social media.

Today I am on my soap box, but you ALL will benefit.  First a question….


Lets see how you all end up voting… results will follow.

I am very interested to see what the results say, because this Rabbit thinks that the reason is a lack of consistency due to no consistency in terms of posting and activity in general on the network.  The business starts out really fired up, but then this doesn’t continue, instead they get busy with other activities and their social media activities become a bit of an after thought… is this you?

You may not have a social media strategy which may be why this has happened, in which case you need to get one!

If you have a strategy but just aren’t consistent then it is Super Rabbit to the rescue!

For 7 days we will send you an email a day with a reminder and a tip of the day for your Facebook page, you can sign up whenever you like for FREE, just click on this link http://www.facebook.com/SocialRabbit?v=app_7146470109.  If you are not on Facebook you can still access the tips, the link just takes you to a sign up form.

I hope you take the opportunity to get info from the Chief Rabbit sent to you, it will help you to get your page firing.  We are just trialing this for 7 days, but if everyone loves it we will look at keeping it going.

Tell me what you think about this in the comments, is it going to be helpful?

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Should I delete negative comments?

Good evening, Social Rabbit here with your guide to the world of social media.

The answer to: Should I delete negative comments is NO.

Why?

  1. A negative comment is a chance for you to fix the situation
  2. It is a chance for other customers to see how you handle negative feedback and to get feedback on common issues
  3. It demonstrates how good your company’s customer service is
  4. It shows your customers that you do listen and do care about them

Often a negative comment on a Facebook wall or on Twitter is a bit of a cry for help, the person is fed up of talking to the customer service department, they are getting no where fast.  They think that by posting a comment in a social media space where more people will see it will shame the company into responding.  However in many cases companies “freak out” (it’s a technical term) and just delete the comment as they don’t want anything negative impacting their otherwise warm and fluffy wall.

However deleting only makes the problem worse… imagine I am cross and complain on the Facebook page wall of the company, I go back the next day to see that my comment has been deleted, I now have 2 reasons to complain!  Not only this company won’t listen to me but they are also rude and are ignoring me….

If you do get negative comments what should you do?

  • Answer them calmly, without getting annoyed with the person making the comment
  • Deal with it quickly – remember other people are reading into
    a) how long you take to respond
    b) what your response is
  • Don’t assume you know the answer, feel free to ask for more clarification or the outcome they’d like
  • Don’t be afraid to take the conversation off-line by asking them to email/call you to discuss it
  • If the comment is something like “your product sucks” often that isn’t worth a response, if you have a good community built up in your network then they will often slam that person far harder than you could have.  Let your community do this for you, let them defend your company, your brand, your service that’s when you know you have built a great community
  • Understand that often the person just needs to let off steam and they are not having a go at you personally!  So don’t make your response back personal.

Make sure your team know what your policy is to negative comments so that they deal with them in a professional and polite way.  After all the goal is to turn those negative comments people (who obviously care otherwise why would they bother to moan….)  into raving fans who tell everyone how wonderful you are, how quickly you sort out issues and how much you care.

Have you experienced negative comments on your social media pages?  Tell me in the comments and what happened when you dealt with it (as I hope you did and didn’t hit delete!)

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Mental Monday: Linked Working by Frank Agin and Lewis Howes

Good Morning, Social Rabbit here with your guide to the world of social media.

Monday was so mental that it has slipped into Tuesday, so sorry about that readers.  Today I am reviewing Linked Working by Frank Agin and Lewis Howes

This book is all about using LinkedIn effectively to produce results.  Each chapter covers a different aspect of LinkedIn, it relates it to networking in real life and then gives an example of someone on LinkedIn who has had success with it.  Below are some of my favourite bits from the book (these are all direct quotes):

  • When you send an invitation you should always try to make it personal, or at least add some value to the message…. A personal touch always increased your chances of being accepted
  • You never know which connections will come in handy in the future.  This is why it is important to never pass judgement while on LinkedIn
  • Everyone is a networking opportunity for you (and you are an opportunity for everyone). This is a powerful networking concept. As powerful as it is, however, there are limitations to it. The primary limitation is that you have no control over where this networking strategy leads. That is, you can never tell when you will come across a networking opportunity and when you do, you have little control as to what might be.  You eliminate much of this limitation when you take it upon yourself to reconnect with people.
  • This is the Golden Rule of Networking: Give first … get second.
  • Eventually what you inject into your network – opportunities, information, support, energy and additional contacts – comes back to you.
  • Here are several ideas for expressing true altruism on LinkedIn:
    1. Offer Help When It Is Least Expected
    2. Forward Important Introductions
    3. Make Introductions
    4. Provide Useful Feedback
    5. Make New-Comers Feel Welcome
    6. Make Recommendations
    7. Express Gratitude
    8. Ask A Question
    9. Start A Group
    10. Reach Out To Help Others
  • The things you need to do in the real world of networking to get involved includes joining local groups, attending city meetings, doing community service, becoming an officer in the groups you join, and so on. The beautiful part about LinkedIn is it allows you to do those same activities in a virtual setting.
  • Another way to become actively involved on LinkedIn is the Answers section. This section gives you the ability to ask and answer questions pertaining to any topic in any industry. People actively read these answers on a daily basis, and numerous business deals have come from individuals providing compelling information.
  • Here are some suggestions for expanding your network into a variety of “cliques”:
    1. Group Diversification
    2. People Watch
    3. Group Introductions
    4. Offer Group Assistance
  • To set yourself on the path of consistent action, start by establishing certain goals you want to achieve through your networking efforts. How many new people do you want to meet in a given period? How often do you want to connect with those you already know? How much and what type of value do you want to give to those you know?  Once you have established goals, plan out the required activities for meeting your goals.
  • Your mission on LinkedIn is to follow the ABB’s of networking: Always Be Building your network. Whether you are trying to find a job, create new opportunities, close more deals, make more money or become a globally recognized industry leader, the success factor for every networker is to Always Be Building your network of connections and opportunities.

Obviously there is a lot of info in this book, whether you are new to LinkedIn or have been using it for years I am sure you will find something useful.  It is written in an easy to understand and read style, with only 100 pages it is a quick read.  It doesn’t go into details in terms of click here, do this, do that, but is more about the overall objectives and ways you can use LinkedIn.

If you have read this book and have any comments please let me know below or on the Social Rabbit Facebook Page. Or if you have any suggestions for what to read next.  I am still reading the New Rules of Marketing and PR, but I am finding it heavy going, hence why it didn’t get reviewed this week – next week I promise!

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Good Examples of Real Estate on Facebook

Good Afternoon, Social Rabbit here with your guide to the world of social media.

Today I want to start a new section of this blog, each week I will choose a different industry and give you a variety of examples of what businesses in that industry are doing on Facebook.  My hope is that it will give you ideas for your business and inspire you to build your page.

1) Houlihan Lawrence in the USA, the page is not huge – they have 475 people who like it.  They have a fantastic landing tab, which gives you information on the agency, information on house prices in different areas, plus you can use the search to check out different areas – this takes you straight to their website.  They have added YouTube to the page, the videos are all house tours, which I think is a clever way to use what they are already producing in social media.

2) Miami Beach Real Estate in the USA, this page has 3111 people who like it.  Once again they have a great landing tab that means you can started looking at property right away, plus there are two other tabs; one which gives you a market snapshot of the area, so you have an idea of how many listings there are a week and what you can get for your money – the clever thing about this is that it is transparent, giving people the information that they need right up front so they don’t have to search for it, therefore making their life easier.  The second tab allows you to search more in depth into properties, again making the buyers life easier.  The other thing to notice on this page is that there are very very few posts promoting properties, instead it is market information and local news.  Obviously this works really well as there is a lot of comments from page visitors.

3) Altitude Real Estate in Western Australia have 7567 people who like it.  These guys rather than push real estate have made a community hub offering discounts from other businesses, prizes to be won, and encouraging other businesses to post offers on the wall.  This is a really good use of customer engagement via Facebook, they are not selling or pushing their services, but instead making themselves synonymous with the community, where you live is part of that.

4) Prudential Douglas Elliman Real Estate in USA have 1341 people who like the page.  They are using the events tab really well, to promote their events, such as talks on the market, but also to promote events happening in the community.  It would be better if they included a nice image for each one, but there were very few pages I looked at that in Real Estate who were actually using the events tab.  It is a great way to promote what is coming up, and you can invite your readers along, including those NOT on Facebook.  It also shows that you involved in the community, which people like to see.

5) Nexus Real Estate in Western Australia only have 209 people who like their page, but it still has a lot of information for readers.  I particularly like this tab which they have put an RSS feed onto of the discounts that you get through being a Nexus customer.  They are promoting other businesses, showing that they are involved in the community and giving people a reason to use them.

Today you have seen five ideas you can implement on your page, if you are in real estate or another industry a lot of it is transferable.  Next week I will look at another industry, if you want to suggest one please tell me in the comments below or on the Social Rabbit Facebook Page.

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Adding a Blog to your Facebook Page

Good morning, Social Rabbit here with your guide to the world of Social Media.

This week a friend of mine – Kirsty Dunphey asked me how she could add her blog to her Kirsty Dunphey Weekly Newsletter Facebook page, she’d tried and failed, I suggested she use the Networkedblogs app and sent her the link, thinking that’s that and got on with my day.  However a short time later I got another email saying the link wouldn’t work.  Now Kirsty is pretty switched on with technology and it made me think if she is having issues what about all of you out there who aren’t switched on?  This post is for you, and the Kirsty’s of the world who may need assistance.

So you have a blog – it can be on any platform, eg wordpress, blogger etc.  Here is the step by step guide to adding it to your Facebook page.  If you aren’t a words person and would prefer to watch, I’ve made a YouTube video of it as well.

  1. Open Facebook and login
  2. Go to http://www.facebook.com/networkedblogs
  3. Click on ADD TO MY PAGE under the picture on the left hand side
  4. Choose your page from the box and click add: then close when you have added it to all the pages you need
  5. Go to your Facebook page, click on EDIT MY PAGE and go into the back end of your page
  6. Find the Networkedblogs app in the list, click on APPLICATION SETTINGS
  7. Select ADD so that it reads: tab added
  8. Click on the ADDITIONAL PERMISSIONS tab and tick the box which says publish to my wall – this means that every time you post a blog on your blog it will feed onto your blog tab on your page and add a post to your page wall.  Then click OKAY
  9. Click on EDIT under the Networkedblogs app
  10. Click on REGISTER A BLOG
  11. Type in the name of your blog, this can be anything it won’t be seen by others it is just for your record, so that if you have more than one you know what each one is
  12. Type in the URL of your blog, this will be the website address you usually give out to people
  13. Type in three topics that are most relevant to your blog, so if you write on small business topics you might choose: small business/solo businesses/business owners
  14. Choose English as your language unless you write in another!
  15. Fill in the description box, ie what is your blog about then click NEXT
  16. If you get an error message saying that they can’t find your feed then you need to type it in.  Usually it will be: http://yourblog.com/feed.  No error go to step 17
  17. You will now be asked if your are the author of the blog, choose YES or NO.  Note: you can import blogs which aren’t yours, so don’t think that this is a trick question!
  18. If you aren’t the author and have said NO, the next screen will ask you who is, if they are a Facebook friend of yours you can fill this in, if not then click SKIP
  19. You will then arrive at this screen This is confirming that your blog is in and ready to go! (This is an example where I have chosen Seth Godin’s blog, it’s a goodie, click on it to go to it)
  20. Next go to your Facebook Page again and click on EDIT MY PAGE
  21. Find the Networkedblog application in the list and click on EDIT
  22. You will now see your blog on a table like this: Here you can see I have five blogs listed, you need to tick the boxes of the blogs you’d like to feed onto your page, you can have more than one.
  23. Once you have chosen your blogs you need click to grant permission to publish the blog to your page – this is point 2 on the page, if you don’t then nothing will appear
  24. Then finally hit SAVE
  25. Go to the front of your Facebook page and the blog tab should be there, if you can’t see it then click on the >> at the end of your page tabs, it should be listed there.  Check that it is working and looking good and you are all done!

Now there is no excuse to link up your blog onto your Facebook page….  Tell me in the comments when you’ve done it as I’d love to see what people are doing.

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Facebook Friday: The Little Scarf Shop

Good Morning, Social Rabbit here with your guide to the world of social media.

Today is the first of the page reviews that people have paid the bargain price of $49.95 for.  The Little Scarf Shop Facebook page surprizingly enough is related to a website that sells cashmere scarves 🙂  It has 171 people liking the page and has been going since December 21st 2009.

What’s working:

Recommendations

Keywords

Below is a table of the top 25 keywords in Australian search (as per Google’s keyword tool).  However 100 keywords came up in the search.  Basically when people are searching for scarves these are the words they are using, therefore these are some of the words that should be incorporated into the content on the page.  The reason is that it helps with SEO (search engine optimisation) so the page will appear higher in the rankings when people search in Google or Bing etc.

KEYWORD GLOBAL MTHLY SEARCHES LOCAL (AUS) MTHLY SEARCHES
scarf 5,000,000 201,000
scarves 2,740,000 49,500
shawl 1,220,000 27,100
pashmina 673,000 14,800
shawls 550,000 9,900
silk scarves 165,000 5,400
scarf accessories 201,000 5,400
fashion scarves 27,100 4,400
womens scarf 40,500 3,600
tie scarf 135,000 3,600
wool scarf 74,000 2,900
cashmere scarf 165,000 2,400
scarf knitting patterns 40,500 2,400
red scarf 110,000 2,400
mens scarf 110,000 1,900
pashmina shawl 110,000 1,900
pashmina scarf 90,500 1,300
pink scarf 49,500 1,300
skull scarf 40,500 1,000
wholesale scarves 27,100 1,000
cotton scarf 27,100 1,000
scarf dress 33,100 1,000
scarf tying 27,100 880
winter scarf 40,500 880

Recommendations

  • The info tab basically contains nothing!  This is a huge missed opportunity, it needs to be rich with keywords explaining what the product is, what colours it comes in and about the company
  • Look at increasing the size of the profile pic (there is 180 wide by 540 pixels high to play with) to include an image of someone in a scarf along with the logo
  • There are no reviews on the page, so encourage people to write them, perhaps offer a discount off your next scarf
  • There is no landing page, this is really important with a product that is so visual, have a landing page that includes the Autumn winter collection to show people what is on offer, this could include an enewsletter signup form for your newsletter to build your database
  • Add a store application (eg Vendor) to the page, this uses paypal for payment, and could result in extra sales, plus you could offer special deals for people who like your page through the store, eg a free booklet on tying your scarf.  It is important that your Facebook page is a community that people want to be part of.
  • When posting photos use ones from the website and therefore people can click on them to go straight to the store to buy
  • Make short videos showing people how to tie the scarf to add onto a video tab on the page, you have explained in one post, but it might be easier for people to see, this could even be done as if they are looking in a mirror so that they can follow the video and tie it at the same time
  • Make a video on washing your scarf, sounds very basic, but people will be nervous about washing it at home themselves.
  • Respond to all comments on the page, it encourages people to post more as they know you are listening
  • Ask questions in the posts, eg what do you wear your scarf with?
  • Use the polls application to find out info such as favourite colour
  • You could include information on what cashmere is, explain to people make it easy, ask people what they think it feels like, eg cotton wool etc.  Try to get people to imagine so that they want it
  • You could ask people what are the strangest ways you’ve used your scarf, eg the woman on the page who commented that a child wiped their nose on it
  • You could have your scarves traveling around the world, where has yours been?  Encourage people to send in pictures similar to the post you have from Neema
  • How about writing a piece with pictures which is 1 scarf 100 ways, or maybe not 100, but similar to the pieces you see in fashion mags, so that people can see that you can wear it with pj’s, tracksuit, work clothes, party clothes etc.
  • You could write notes on the notes tab on which colour scarves suit which skin/hair colours
  • There needs to be a posting strategy around the page, decide first of all what your purpose is for the page, then use that when posting, decide on how many days a week you want to post and then make sure each post is adding value to your audience.  Currently there are a lot of selling posts, which is ok if they are spread out amongst others, but they aren’t.  Look at the reason why people come to your page, and what scarves are all about ie fashion and tie that (literally!) into your posting.

USA audience

You mentioned you want to target the USA audience.  There are a few ways to do this:

  • Facebook ad’s, targeting them at women in the USA, you can choose fashion as an interest for them, that is going to be the quickest and easiest way to get people to your page
  • Go to USA fashion or magazine pages and post value adding posting, eg did you know that wearing a scarf like this gives the illusion you are 2 sizes smaller (I’ve made that up) then you can afterwards put from The Little Scarf Shop (hyperlinked) and people will go and check you out

Both of these can be used with any audience you are trying to target, but it is all about adding value, not just spamming another page with hey I’ve got a great red scarf!

Summary

You need to give people a reason to visit your page not just once but again and again, as you offer them something that they want.  Just promoting buy a scarf is not going to do that, it needs to be more than that.

Using Facebook ad’s is a very cost effective way to get new people to your page, you don’t need to spend that much, it could just be $10 a day.  Use it to get them to your page, not to your site, then when they have liked the page you will have them there to keep talking to, instead of them hitting your site and leaving.

Did you love this review? You can get your page reviewed by the Chief Rabbit for only $49.95, just email info@SocialRabbit.net

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