Tag Archives: australia

More Facebook changes…

Good Morning, Social Rabbit here with your guide to the world of social media.

You may have woken up today, and said “oh no” more Facebook changes and gone back to bed, or like this little bunny bounced out of bed and hit the net to see what it was all about.  For those still in bed here’s a summary.

You will have a note at the top of your personal profile page, and when you click on it this is what you get…

Facebook are trying to integrate their site (platform) with other sites (platforms) to compete with Google.  So they have formed alliances with,

  • Microsoft docs: an online version of Microsoft office that lets you share the docs with your Facebook friends.  However this is still in beta (which means it’s still being tested) and so you can’t just join you have to request to join and then wait until they let you in, which sucks!
  • Yelp: “Yelp is the fun and easy way to find, review and talk about what’s great – and not so great, in your area” (or so they say…).  However for us in Australia you can’t use it, unless it’s for the USA, it is all USA cities – way to go Zuck (Mark Zuckerberg, apparently facebookers call him Zuck)
  • Pandora: Internet radio/music, but can’t be used outside of the USA, once again really helpful

Overall conclusion on these, WAY TO USA focused!  Considering that only around 25% of Facebook users are from the USA, this doesn’t work for me.  The Microsoft docs could be good when I can actually use it, as it means that I can write word, excel and powerpoint docs online from any pc, which could be great for travelling.  Let’s hope that Zuck works with some more GLOBAL companies to get sites that benefit everyone.

Plus there are

  • Social plugins which you can add to your website (no coding required) so you can see which of your friends like something
  • Applications will now only ask for what they need for the app to work, and if they ask for more you can choose not to give it to them

If you want to see Zuck telling us how it will affect you personally check out the video from Mashable.

Basically Facebook are trying to take over the world!  OK, well maybe not this week…  What do you think of these changes?

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Filed under social media

Seems that everyone has their own networking site… Why?

Good afternoon, Social Rabbit here with your guide to social media.

Today this rabbit is confused…  Yesterday I got invited to join a social network for a women’s organisation, after joining (and becoming 1 of 130 members) I had to think why did they bother…  They could have had a group/profile/fan page on Facebook which has 400 million users, or a group on LinkedIn, why would people join a network with 130 members?  What benefit would I, as a user get from it? 
This what I thought of:
– localness of it, in that it is promoted to Australians
– less daunting with less members, because only a few people see your posts
– brand extension, offering current loyal members an additional benefit

I have to say that I completely understand why they have set it up, my view as a user is that there is a lot more info on LinkedIn or Facebook so why should I create another profile to maintain?  The whole what’s in it for me attitude…  Of course networks only work if everyone is willing to contribute.

All this comes back to knowing your audience,

What do they do? 
What do they want? 
How can you help them achieve it?  

Having your own social network is very cool, no doubts about that, but does it fit?  Is what you should be asking.

I will be interested to see how the network grows over the next few months, I hope it works for them.

What do you think?

P.S.  Join the Social Rabbit fan page for more social media goss

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Filed under Small business, social media