Tag Archives: blog

Facebook Friday: Active Management

Good morning, Social Rabbit here with your guide to the world of social media.

Today’s Facebook Friday reviews a service business – Active Management, a business consultancy firm.

What’s Happening on the Page now

  • 325 people like the page
  • The page has been going since August 11th 2009

What’s working:

  • Great landing tab using video
  • Good regular posting
  • Great that they have the URL www.Facebook.com/activemanagement
  • The slideshare tab has a number of great presentations on it, however I am a little confused as to why presentations by people other than Active Management are on there

Recommendations

  • The info tab basically contains nothing!  This is a huge missed opportunity, it needs to be rich with keywords explaining what the service is and about the company.  Even though there is not that much space in which to write text there is currently nothing about the business.
  • Look at increasing the size of the profile pic (there is 180 wide by 540 pixels high to play with) to include an image/s as well to make it stand out more
  • Use the thumbnail tool for the thumbnail pic, so that you are not just getting “ctiv” but something more interesting, baring in mind that this needs to standout in likers newsfeeds
  • The welcome tab, although it is interesting I didn’t get the same message as the info box “We are Australia’s only fitness consultancy who has been a personal trainer, sales person, manager and owner! We understand your challenges.  We provide you the tools to make your business profitable.”  As a result I am left feeling rather confused I got the impression it was about business coaching….
  • Although the posting is regular it isn’t engaging people, there is one guy who comments every now and again, but that is more or less it.  The posts need to be more interesting and engaging, instead of just stating facts/articles.  Ask questions, check out the blog post on Power Posting.  Make it easy for people to respond to posts, give them either or options, ask easy questions.
  • There are a lot of tabs on this page, and I suspect that many aren’t being viewed, it would be a good idea to check these out at www.facebook.com/insights and see where people are going and then tidy it up
  • The discussion tab hasn’t been used for 6 months, so I would suggest use it or lose it
  • The reviews tab – there are no reviews, so either get someone to write one or two or get rid of the tab, it makes it look like there is nothing good to say!
  • There is nothing on the notes tab, again use it or lose it
  • The “we read” tab has obviously been added and the page admin has thought I’ll come back later and modify this and hasn’t.  This is not a good reflection on the business, it adds to the slight feeling of confusion
  • There is a tab called Active Mgmt which has EVENTS, BLOG and MEET JUSTIN TAMSETT.  There is nothing in the events section, so there is not much point of having that if it isn’t used.  The blog is good, but you can’t subscribe to it there and then, you need to go to the box on the wall to subscribe – Facebook are getting rid of boxes, so it would be better if people could subscribe where the blog is.  The meet Justin section could easily be included in the info tab.  This tab is I am guessing created by Thinktank Media, because they have branded it, I would think about this, it gives the impression that Active Management and Thinktank Media are related, I don’t know if they are or not.  But this tab is doing nothing for me, and should be ditched and replaced with a blog tab using an app such as Networkedblogs.  Plus this tab is recommended viewing on the welcome tab, but I think it is disappointing in content
  • Check typos when posting
  • On the wall 30 minute sales training events are mentioned, these should be added to the events tab if that is going to be used
  • There are a number of favourite pages mentioned, so what about using the notes tab to show how Active Management have helped these fitness club, in a kind of mini case study on each one
  • How about including interviews with clients and having client testimonials on the Youtube tab
  • There are tips on the website, but these could be incorporated into the Facebook page as well, even having something like a tip a day for 7 days, this will keep people coming back to the page, and encourage new people to like the page
  • Encourage visitors to tell their story of what they have experienced in their club
  • Perhaps have a q&a section on the page once a week for visitors to ask Justin questions
  • Invite celebrity posts, eg someone who has been running a club for 10 years to give a top tip and then someone who has been running one for year.
  • There are a few call outs for more fans/likers, but give people a reason to join – there are free ebooks on the website offer them these, don’t assume that people are going to spend time finding them

Summary

The Active Management page has all the info in there, but there needs more consistency in terms of message.  Having poked around on the page for about 30 minutes I know think that it is all about business consultancy to the fitness industry, I knew nothing of Active Management before.  However when I first arrived on the page this was not the impression I got, and to be honest I am still a little confused.  I think that there is too much reliance on the visitor clicking onto the website for more info, which if they don’t get it from the Facebook Page they just won’t do.

The page needs to position Active Management as an expert in their field with useful tips, comments and articles.  At the moment it isn’t doing this effectively, as it isn’t clear enough.

Did you love this review? You can get your page reviewed by the Chief Rabbit for only $49.95, just email info@SocialRabbit.net

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Filed under Facebook fan pages, facebook page, Small business, social media

Adding a Blog to your Facebook Page

Good morning, Social Rabbit here with your guide to the world of Social Media.

This week a friend of mine – Kirsty Dunphey asked me how she could add her blog to her Kirsty Dunphey Weekly Newsletter Facebook page, she’d tried and failed, I suggested she use the Networkedblogs app and sent her the link, thinking that’s that and got on with my day.  However a short time later I got another email saying the link wouldn’t work.  Now Kirsty is pretty switched on with technology and it made me think if she is having issues what about all of you out there who aren’t switched on?  This post is for you, and the Kirsty’s of the world who may need assistance.

So you have a blog – it can be on any platform, eg wordpress, blogger etc.  Here is the step by step guide to adding it to your Facebook page.  If you aren’t a words person and would prefer to watch, I’ve made a YouTube video of it as well.

  1. Open Facebook and login
  2. Go to http://www.facebook.com/networkedblogs
  3. Click on ADD TO MY PAGE under the picture on the left hand side
  4. Choose your page from the box and click add: then close when you have added it to all the pages you need
  5. Go to your Facebook page, click on EDIT MY PAGE and go into the back end of your page
  6. Find the Networkedblogs app in the list, click on APPLICATION SETTINGS
  7. Select ADD so that it reads: tab added
  8. Click on the ADDITIONAL PERMISSIONS tab and tick the box which says publish to my wall – this means that every time you post a blog on your blog it will feed onto your blog tab on your page and add a post to your page wall.  Then click OKAY
  9. Click on EDIT under the Networkedblogs app
  10. Click on REGISTER A BLOG
  11. Type in the name of your blog, this can be anything it won’t be seen by others it is just for your record, so that if you have more than one you know what each one is
  12. Type in the URL of your blog, this will be the website address you usually give out to people
  13. Type in three topics that are most relevant to your blog, so if you write on small business topics you might choose: small business/solo businesses/business owners
  14. Choose English as your language unless you write in another!
  15. Fill in the description box, ie what is your blog about then click NEXT
  16. If you get an error message saying that they can’t find your feed then you need to type it in.  Usually it will be: http://yourblog.com/feed.  No error go to step 17
  17. You will now be asked if your are the author of the blog, choose YES or NO.  Note: you can import blogs which aren’t yours, so don’t think that this is a trick question!
  18. If you aren’t the author and have said NO, the next screen will ask you who is, if they are a Facebook friend of yours you can fill this in, if not then click SKIP
  19. You will then arrive at this screen This is confirming that your blog is in and ready to go! (This is an example where I have chosen Seth Godin’s blog, it’s a goodie, click on it to go to it)
  20. Next go to your Facebook Page again and click on EDIT MY PAGE
  21. Find the Networkedblog application in the list and click on EDIT
  22. You will now see your blog on a table like this: Here you can see I have five blogs listed, you need to tick the boxes of the blogs you’d like to feed onto your page, you can have more than one.
  23. Once you have chosen your blogs you need click to grant permission to publish the blog to your page – this is point 2 on the page, if you don’t then nothing will appear
  24. Then finally hit SAVE
  25. Go to the front of your Facebook page and the blog tab should be there, if you can’t see it then click on the >> at the end of your page tabs, it should be listed there.  Check that it is working and looking good and you are all done!

Now there is no excuse to link up your blog onto your Facebook page….  Tell me in the comments when you’ve done it as I’d love to see what people are doing.

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Filed under Facebook fan pages, facebook page, social media

Why bother with a blog?

Good Afternoon, Social Rabbit here with your guide to the world of Social Media.

Blogging is a hot topic, and there are hundreds of millions of people with a blog, however according to Darren Rowse of Problogger most bloggers don’t make it past the three-month mark – You will be pleased to know that this Rabbit is a week over the 3 month line… phew 🙂

So if you have become inspired by this and other blogs and think, “I can do that”  I’ve gathered some intel on what being a blogger involves – apart from being able to surf the net.

Technorati have a lot of information on their site about blogging www.technorati.com/blogging and one article in particular found that 15% of bloggers spend 10 hours or more blogging!  The graph below shows the number of hours different types of people spend blogging, if you click on it you can go straight to the article.

Reading these stats I was amazed, I mean this Rabbit now blogs daily, and in my daily plan I allow 30 minutes for it, but often it will take longer, because posting often involves:

  • Thinking of a topic
  • Researching the topic (depending on what it is)
  • Reading other articles for ideas on a topic
  • Running a survey
  • Finding pictures
  • Making a video
  • Writing it
  • Spell checking
  • Re-writing it when it didn’t save the first time!
  • Finding other articles to refer to

So why do bloggers bother, are they really that keen to get their voice heard?  Here are the reasons:

  • They want to educate people
  • They want to position themselves as an expert
  • They are on their soap-box about a topic
  • They are trying to give people a reason to visit their site/page
  • They love writing
  • They want to get more customers for their business
  • They have a huge ego and think that EVERYONE needs to hear what they have to say (note: this is probably a very small % but I couldn’t – surprizingly find stats on it!)

In a white paper from Hubspot.com I found this graph which amazed me!  According to their research if you blog multiple times a day you are guaranteed to acquire a customer – WOW!  However before we all get too excited it still has to be quality blogs, you can’t just send random bits of info otherwise you will soon lose your readers. 

So we now know that we need to be blogging quality material multiple times per day… But what is that going to get us?  Below are stats from the same Technorati article that show that most blogs (49%) are read by less than 1000 readers, so how is your blog going vs. these stats?  I have to admit that Social Rabbit is way below the 1000 mark, but that is the new goal, so if you love the blog please tell your friends.

This is a very quick look down the tunnel that is blogs, but it gives you a quick insight into what you need to do, and what you can achieve, don’t worry there will be more posts on this topic as this Rabbit is finding it very interesting.  What would you like to know about blogging?  Tell me in the comments or on the Social Rabbit Facebook Page.

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Filed under Blogging, social media

Facebook Friday: Twinkle Lily

Good Morning, Social Rabbit here with your guide to the world of social media.

Facebook Friday this week looks at the Twinkle Lily Page.  Here is a screen shot of the landing tab.

What is working on the page:

  • The welcome tab clearly tells new visitors what Twinkle Lily does
  • Some good posts asking relevant questions of the “likers”
  • Good interaction between “likers” and posts
  • Telling “likers” about the new store is good as it engages customers
  • Lots of glowing reviews on the reviews tab, in fact some so glowing it makes this Rabbit question the genuineness of them….
  • Great number of people who like the page (922)
  • An app to give and receive virtual nappies has been developed, but there is no mention of it on the page, which is a shame as this is a good idea to promote the product

What could be improved:

  • URL Facebook.com/twinklelily should be changed to go to the page rather than Katerina’s personal profile, this will help with SEO and make it easier to direct visitors to the page
  • The welcome tab talks about a “fan” page, and now (as of April 20th) Facebook have changed it to “become a fan” to “like” the word fan should be changed to stop confusion – the reason Facebook have gone to “like” is that research shows that people are more likely to “like” a page than “fan” a page
  • Katerina (company owner) doesn’t seem to have a distinctive purpose for the page, the posts vary from her talking about her son being stung by a bee, to the water she is drinking, to her veggie patch, to how to cook fish.  All these are the kind of posts that should be kept to her personal profile.  Not that personal information shouldn’t be shared, but make it more relevant to the audience who are on the page, with over 900 “likers” not all of them will want this detail
  • Add the website URL to the text box under the profile picture to make it easy for people to get there, plus information on what products Twinkle Lily produces – for SEO
  • A lot more could be done with the profile picture, the size to work with is about 2.5 times longer than being used here (200 by 600 pixels), a nice picture could be developed showcasing all the products at once
  • The times are on the info tab, but no address, this seems rather odd.  There is obviously a store that can be visited, you need to make it as easy as possible for people to find you, so information like an address which saves them clicking through to the website is important.
  • Great that there is a news tab, but there is only 1 post and that was nearly a month ago.  If you are going to start a tab like this you need to keep it going
  • The photo gallery is not very well organised, there needs to be an album for each product range so that visitors do not need to look through 48 pictures to see what products are offered, but instead can choose to look at the nappies or other products.
  • Boxes tab has nothing new on it, just the reviews and discussion boxes which also have tabs, so I would either get rid of the boxes tab, or get rid of the individual tabs to clean it up and make it easier for people to find the info
  • Events tab – I would lose this, there hasn’t been an event for over 4 months, last year there was only 2, it tells me nothing about the brand or products.  Also remove the box from the wall, this is prime real estate that should be used for something more important
  • The networked blogs application has not been set up properly and does not go to the blog, plus there is only 1 post, again fix it or ditch it.  This is a shame as on the website there are a lot of blog posts, which could be engaging Facebook visitors and also be posting on the wall automatically
  • The discussions tab is obviously not used as there is 1 discussion point from over a year ago, to which Katerina hasn’t responded (not good).  Katerina could be using the discussion tab to talk about the topics which she is clearly interested in such as organic vegies.
  • The info tab should have information about who Twinkle Lily are and what they do, it needs to include keywords so that it helps with SEO and searches within Facebook – there are 27 page results for “cloth nappies” on Facebook, so there is competition.
  • Why not ask visitors which designs they like best, there is very little feedback on that happening
  • Apart from the home page there is very little info on what Twinkle Lily do, no product ranges, which is a HUGE missed opportunity

This page owner needs to focus on optimising what she has, and not over commit to things, clean up the page, add in keywords for SEO, show off the product more and keep up the fantastic engagement with visitors.  As usual an open & honest opinion from Social Rabbit, which will just make the page more professional, show off the products better and give a better user experience.

If you want to set Social Rabbit loose on your Facebook page tell me in the comments, until next time feel free to visit the Social Rabbit Page and give feedback!

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