Tag Archives: Facebook fan pages

Pimp up Your Facebook Page

Good afternoon, Social Rabbit here with your guide to the world of social media.

Adding app’s to your page has never been easier, below I list some you might want to try, they are all free and can definitely add value to your fan’s experience:

  1. Involver App’s They have 9 free app’s you can really easily add to your page: RSS feed, a photo gallery, YouTube channel, Flickr, Twitter, PDFs, Slides, Page promotion and file sharing.  I particularly love the YouTube tab and the photo gallery, as the photo gallery rotates your pics and is far sleeker than the FB standard one.  With the free version you can only download 2 app’s per Facebook Page, and some of the app’s are limited, eg the photo gallery you can only upload 10 pictures.
  2. Store tab, I love this Payvment E-commerce Storefront.  You can quickly and easily add products that you can sell on your Facebook page and link it to paypal for easy payment.  Plus people can search within it for items.
  3. Polls, my favorite is this one, because it shows up on the wall of your page,  rather than in a box on the side, which means it also shows up in the newsfeed of your fans 🙂
  4. FBML, basically allows you to add images to your page, although you can also use it to add enewsletter sign up forms like we have done here on the Mocks page, we have added it as a box on the boxes page.  You can also create a welcome page using FBML, either do it yourself or there are lots of companies on Facebook who will do it for you for about $25 – a bargain!
  5. Twitter updated with your Facebook updates, using this app.
  6. Networked Blogs – a great app to add your blog to your page, and really easy to implement.

At the moment these are my favourites for pages, but before you start adding app’s like crazy you need to think what you want your audience to do when they reach your page… how do you want them to interact? 

I’d love to hear about your favourite app’s as there are thousands out there… Let me know in the comments.

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Filed under Facebook fan pages, Small business, social media

10 Questions on Facebook I got asked this week – with answers

Good Afternoon, Social Rabbit here with your guide to the world of social media.

Below are questions about Facebook that I have been asked this week, along with their answers, tomorrow will be LinkedIn so check back 🙂

Q:  When I am writing a comment on a wall how do I link my page to it without typing the whole link?
A: If for example you want to put a reference to the Social Rabbit page you type: @Social Rabbit this will then show the page in a drop down under the post and you can click on it and choose it.  You know you’ve done it right if the page name shows up in blue text, and the @ symbol has disappeared after you have moved onto the next word

Q:  How can I give my page a unique URL?
A: Go to www.Facebook.com/username and click on the page name wording

Q: How do I add an admin person to my page?
A: Logon Facebook and go to your page, on the left side under your profile picture click on “Edit page” then on the next screen go tot he right hand side and you will see admins, click on “add admin” and you can then choose them from your friends (that’s your personal profile friends) or you can type in their email address (that they use to log onto Facebook) and you’re done.

Q: I need to add a fan of my page as an admin, and I don’t know their email address….
A: Click on the view all Fans on your wall page, scroll down, round, up and over until you find them, you will see a button next to their name saying “make admin” then click close and you’re done

Q: How do I add a page to my favourite pages section on my page?
A: Go to the page you want to add and under the profile picture you will see the words “add to my pages favourites” click on this and then select the page you would like to add it to and you’re done 🙂

Q: Can I sell my products from my page?
A: Yes.  You can add an application to your page which will add an extra tab to your page, and people can then buy your products via paypal.  A good app to use is Marketplace the great thing about this, is that your products will not only be listed on your page, but also on Marketplace (basically a giant online shop selling only facebookers products)

Q: How do I add my blog to my Facebook page?
A: Use an app called Networkedblogs, this is a super easy way to add your blog as a tab on your page, it will also post each new blog on your wall – major timesaver 🙂

Q: Can I set which tab non-fans land on when they come to my page?
A: Yes.  Go to the ‘edit page’ button on your page, and then click on ‘edit’ under ‘wall settings’ here you can choose your default view for your wall, eg your page only, your fans only or both.  Then you can choose the ‘default landing tab for everyone else’ this means non-fans (note: once someone is a fan they will always go straight to the wall), choose from the drop down menu which tab you want them to land on.

Q: Can I send an email to all my fans at once?
A: Yes, although it shows up in the ‘updates’ folder rather than in the ‘messages’ folder, and they don’t get an alert to say that they have a new message.  To send one go to your page click on ‘edit page’ then on the left hand side under ‘promote your page’ there is ‘send an update to fans’ you can then choose to send it to all your fans, or only those in a certain country, of a certain age or gender.

Q: How can I link my Facebook page updates to my Twitter account?
A: Go to the Twitter App and on the left side under the profile picture click on ‘add to my page’ choose the page you want to add it to and click close.  Then go to your page and click on ‘edit page’ scroll down until you find the Twitter app, and click on ‘edit’.  Twitter will then walk you through setting it up so that all your Facebook posts automatically get posted on your twitter account.  You need to have set up your Twitter account before you add the app.

Well as you can see this Rabbit has been busy this week, if you have any questions please pop them in the comments, and don’t forget to become a fan on Facebook.

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Filed under Facebook fan pages, Small business, social media, twitter

Accepting who you are…

Good Evening, Social Rabbit here with your guide to the world of social media.

In the world of social media, it is often hard to find norms to compare yourself to, so that you can see how you are doing (believe me, I’ve been searching for stats on defanning on pages for ages!) This is usually due to the lack of information available at the small end of town, where probably most of the readers of this blog live. The small end of town is not a bad place to be, but it is sometimes a disappointing place to be.

Disappointing because you start your Facebook fan page and get 200 fans, think you are doing well (which you are, as according to Facebook only 65% of pages have over 100 fans), but then you get stuck. You have set your sights on getting 10,000 fans (despite the fact that you are a small business, who has probably never even had 10,000 customers interested), just because you look at other pages which have 100,000s of fans and think well if they have that many, surely I can reach 10,000.  Afterall, there is a page devoted to jelly tots with 530,000 fans, surely your business is more interesting than that?

Without sounding preachy (as this Rabbit doesn’t like preachy), you need to understand that Facebook, or any other social medium is not about interesting all the time, it’s about expressing your individuality and personality.  Otherwise how did the “I ❤ sleep” page get 4.7 million fans or this page “i don’t sleep enough because I stay up for no reason” have 3.5 million fans?

Just think about these questions…

  • What can I do on my page to stand out from the other 1.6million pages out there? (that’s not that many really, 5% have less than 10 fans)
  • Why are people fans of my page? Does it say something about them? Are they there for freebees?  Do they love my articles?  Is it the quirky posts?  You know you can ask your fans this, you don’t need to guess 🙂
  • Do I actually engage my fans? (as in do they respond to my posts)  If not how can I?

The new(ish) world of social media can be a real leveler between large and small business, but remember comparing your fan page on a one hit wonder singer to Michael Jackson is just not an even comparison.  Nor is comparing your hairdressing salon with Tony and Guy, you wouldn’t in the offline world, so don’t in the online.  You need to be realistic, that doesn’t mean you can’t aim for 10,000 fans, but just don’t get upset if if takes you a while.  However if you do happen to find out that big brand has less fans than you, then dance up and down and rejoice, as obviously they are not down with social media and you SO are!

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Filed under Facebook fan pages, Small business, social media

There were fans… now there are super fans!

Good afternoon, Social Rabbit here with your guide to the world of social media….

Did you know that you can now have super fans on your fan page?  Nope? me either.  Well Domino’s pizza in the UK have developed an app, when one fan invites a friend and they become a fan of the page it recognises this.  They have developed a leader board of the “Pizza King” and “Pizza Queen”, i.e. those fans who have invites the most friends who have joined.  What do fans get? well each time the page hits a certain number of fans a coupon code is released (that can only be redeemed online).  Plus the Pizza King and Queen each week get a free pizza.

This concept by Domino’s is similar to what I did with the Mocks brand page – incentivise fans to invite fans, but they have taken it one step further in rewarding fans who have the most friends who join.  Good concept, however there is a thermometer on the page which shows the next target for fan numbers, the next is 20,000 but there are 5 more points above that, what’s the betting that they want 100,000 fans?  How long will it take for fans to grow tired of being the Pizza King and Queen?  It’s been running now since Jan 30th, unfortunately I can’t find the stats for when it started (Allfacebook is not playing the game!)  However they have got 398 fans in 5 days, which isn’t bad.

However the disappointing thing is that the people that work at Domino’s are actually entering the race, not sure that they meant that to happen, but hey, this is social media…. it’s hard to stop people.

If you see any other promo’s out there I’d love to hear…

P.S. For more Social Rabbit bounceyness joint our fan page www.facebook.com/SocialRabbit

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Filed under Facebook case studies, Facebook fan pages

Does helping mean doing it all?

Good Afternoon, Social Rabbit here with your guide to the world of social media.

So does it?  In the world of social media it is often seen as a bit of a club that you are either in the know about or not…  you play the game or you’re not in the game.  Do you know what I mean?  So all the trendy (or should I say geeky?) kids are all setting up Facebook pages, and know how to do it, but you don’t, so what do you do?  Ask for help or just figure it out…

Lots of people don’t seem to understand the concept that the online world operates the same as the offline/usual world, by that I mean you wouldn’t be mean to someone’s face so don’t write mean things on their wall, it’s all about the respect.  You need to play by the unwritten rules of society or you will annoy people, and yes they are more forgiving in the online world, but even that will eventually run out…..

The reason I write this is because often the online world can create a feeling of commardery between complete strangers which just wouldn’t happen offline and people then feel that they can ask for things that they wouldn’t normally.  For example, the number of fans on the Mocks page who ask for free Mocks is amazing, they don’t seem to comprehend that we are a business, and therefore can’t give everything away for free.  Similarly the number of people who ask for help and advice from someone, and yet don’t appreciate that this is taking up that person’s time (and as we all know time is money), astounds me.

Why is it ok to ask a complete stranger for something that you may not even ask a friend?  Is it that the security of being sat at a computer means that it doesn’t seem real?  Or is it that you think the rules are different?

Well this little bunny is here to tell you, online/offline/in outer space the rules are the same, the sooner you realise that the less you will annoy people!

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There are also social media events coming up on Feb 16, Feb 23 and March 2nd in Sydney… webinars to follow check out my fan page.

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Filed under Facebook fan pages, Small business, social media

Gifting app’s on Fan pages….

Good Morning, Social Rabbit here with your guide to Facebook Fan Pages.

Gifting app’s – do they work for a page?

Well, in my experience I would probably say no, but then look at Farmville – the top app on Facebook which has 74 million users (which is 21% of all Facebook users).  Around 35% of Farmville users are daily active users. 

I set up a Mocks gifting app (you could send virtual Mocks to your friends) using the Wildfireapp system (the system was awful, but I will go into that in another post).  The gifting app ran for 10 days, from 20th Jan to 30th 2010, over which time we had 112 people give gifts with the app, which was less than 1% of our fan base, the cost was US$14.90, so 13c per person.

According to an Inside Facebook report 74% of app users are women (so perfect for the Mocks brand), but it takes 70% of users 30 days to accept the gift, so prehaps me running my campaign for only 10 days was not enough?  The research also found that 56% of app activity was by 6% of the app users, unfortunately I can’t measure that.

For the Mocks Page the gifting app just did not work, when we posted it we only got 15 likes and 10 comments, our January average was 13 likes and 41 comments!  Then a few days later we asked what other Mock designs would you like added to the app and got 5 likes and 5 comments, way below average.  The app we created just didn’t engage people enough, there were thoughts that we were giving away a FREE Mock (nope!) and others that said I was going to buy one, but I’ll give the gift instead (not good news for sales).  So as with all social media experiments I have taken a lot out of this, if not least run your campaign for 30 days minimum!

For you “app heads” out there these are the top 10 app’s on Facebook (by number of users) as at 1st Feb 2010.  If you want more stats on apps Inside Facebook has great data.

1.  FarmVille 75,778,293
2.  Birthday Cards 41,912,679
3.  Café World 30,353,980
4.  iHeart 28,027,027
5.  Happy Aquarium 27,347,303
6.  Facebook for iPhone 26,053,163
7.  FishVille 25,331,874
8.  Texas HoldEm Poker 25,180,906
9.  Causes 24,739,102
10.  Mafia Wars 24,556,434

If you have had app success, I’d love to hear about it 🙂

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Experimentation

Good Morning, Social Rabbit here with your guide to Facebook Fan pages.

Often when we try something and it doesn’t work it feels like failure, but it’s not.  Below are some quotes from Thomas Edison, not someone I would call a failure.

Hell, there are no rules here– we’re trying to accomplish something.
I have not failed. I’ve just found 10,000 ways that won’t work.
Genius is one per cent inspiration, ninety-nine per cent perspiration.
Thomas A. Edison US inventor (1847 – 1931)

In social media, it’s new, it’s exciting and it’s not fully tried and tested, so you need to experiment.  I have 3 different Facebook fan pages going, and I am doing different things on each one – they each have a different audience.  This is challenging, in that I am trying to come up with three different strategies, but also it is ALOT of trial and error, as Edison says, I will find alot of ways that won’t work.  However what won’t work for one might work for another.

I have found on the Mocks Fan page that when I say to fans when we reach x number of fans I will do x (at the moment this is a $1 Mocks sale weekend when we reach 15,000 fans), they love it, they get really involved, they encourage people to join, and they count down with comments like only 12 to go etc.  The trick with this method is finding something that they actually want – they all wanted free Mocks (I asked them), which was not going to be an option, so I had to come up with something else.  I know that once they have bought 1 or 2 Mocks they love them and will buy more, so this seemed ideal, and it’s getting results – around 100 fans overnight after day 1 (1% increase).

So knowing that this works for a product page I have tried this out on the Social Rabbit Fan Page, yesterday I posted up that if we reach 1000 fans by Feb 14 one lucky fan will get a Facebook Page strategy done for them for free and the page set up, total value $3000. So far this has got us about 6 new fans (from 58 to 64) again a 1% increase.  So in theory the method works for any type of page…..  Although on such a small base, I am not sure that I can fully trust the results…

I would love you to try it and let me know how you go…. the more evidence the better, these may be one offs 🙂

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22 reasons why your business needs a Facebook Fan Page…

Good Afternoon, Social Rabbit here, your guide to Facebook Fan Pages.

Check out the reasons that we think you need a Facebook Fan page…

  1. Brand/business awareness
  2. To connect with your audience
  3. To engage with your audience
  4. To listen to your audience (they do often have great ideas :))
  5. To find out about your audience through the insights tools, demographic info
  6. To get feedback on product or business ideas within days
  7. To be seen as “With It”
  8. So that you don’t miss marketing to those 350 million people on Facebook
  9. Because people are spending over 55 minute a day on Facebook
  10. Enables you to get feedback in real time
  11. Lets your audience “talk” to you – enabling a two way conversation between you and them
  12. A fan page can be found by internet search engines (but a profile page or group can’t)
  13. You can advertise directly to your fans, or friends of your fans
  14. A way to let your fans know about competitions and special offers and drive them to your website
  15. A cheap way to market to your audience
  16. You can be a bit more quirky and out there on a fan page!
  17. It can replace your website
  18. You can sell your products and/or services on a fan page
  19. You can promote events directly to your fans
  20. It’s environmentally friendly – nothing to print and mail
  21. It is global, so you can reach the whole world in once place!
  22. It is not “A Fad” it is here to stay

If you can think of any other reasons I would love to hear them….

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What do Fans want from social media?

Good Afternoon, Social Rabbit here, your guide to social media.

If you have ever wondered what it is that your viewers/readers/brand lovers want from your Facebook Page, blog or Tweets then look no further.  MarketingSherpa has just conducted a study into what people want from social media. 

 MarketingSherpa.com Chart of the Week

 There will be no huge surprizes to see that people most want to learn about special and sales that are going on, however not far behind the specials they want to hear about your new products and features.  On the Mocks Facebook Fan Page we find that we get the most comments when we post a competition (around 1.2% feedback rate) and also the most impressions (over 10,000).  However when asking fans about new Mocks ranges they also get very involved.  Every page is always going to have people who are there fo the freebees, a bit like when food demostrators cook in the supermarket, here are always people eating, but those buying is a much lower number.  The trick is to not turn your page into a place for freebees (unless that’s what you are all about), but instead offer value to your fans.  If you want to do offers, can you do fan exclusive offers?  Can you give fans the chance to be the first to see new ideas and unveil them like an event?  Think about your audience on your page… what do they want?

Enjoy your Facebook Page and let me know if you see something I should be bouncing on!

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