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Facebook Friday: The Little Scarf Shop

Good Morning, Social Rabbit here with your guide to the world of social media.

Today is the first of the page reviews that people have paid the bargain price of $49.95 for.  The Little Scarf Shop Facebook page surprizingly enough is related to a website that sells cashmere scarves 🙂  It has 171 people liking the page and has been going since December 21st 2009.

What’s working:

Recommendations

Keywords

Below is a table of the top 25 keywords in Australian search (as per Google’s keyword tool).  However 100 keywords came up in the search.  Basically when people are searching for scarves these are the words they are using, therefore these are some of the words that should be incorporated into the content on the page.  The reason is that it helps with SEO (search engine optimisation) so the page will appear higher in the rankings when people search in Google or Bing etc.

KEYWORD GLOBAL MTHLY SEARCHES LOCAL (AUS) MTHLY SEARCHES
scarf 5,000,000 201,000
scarves 2,740,000 49,500
shawl 1,220,000 27,100
pashmina 673,000 14,800
shawls 550,000 9,900
silk scarves 165,000 5,400
scarf accessories 201,000 5,400
fashion scarves 27,100 4,400
womens scarf 40,500 3,600
tie scarf 135,000 3,600
wool scarf 74,000 2,900
cashmere scarf 165,000 2,400
scarf knitting patterns 40,500 2,400
red scarf 110,000 2,400
mens scarf 110,000 1,900
pashmina shawl 110,000 1,900
pashmina scarf 90,500 1,300
pink scarf 49,500 1,300
skull scarf 40,500 1,000
wholesale scarves 27,100 1,000
cotton scarf 27,100 1,000
scarf dress 33,100 1,000
scarf tying 27,100 880
winter scarf 40,500 880

Recommendations

  • The info tab basically contains nothing!  This is a huge missed opportunity, it needs to be rich with keywords explaining what the product is, what colours it comes in and about the company
  • Look at increasing the size of the profile pic (there is 180 wide by 540 pixels high to play with) to include an image of someone in a scarf along with the logo
  • There are no reviews on the page, so encourage people to write them, perhaps offer a discount off your next scarf
  • There is no landing page, this is really important with a product that is so visual, have a landing page that includes the Autumn winter collection to show people what is on offer, this could include an enewsletter signup form for your newsletter to build your database
  • Add a store application (eg Vendor) to the page, this uses paypal for payment, and could result in extra sales, plus you could offer special deals for people who like your page through the store, eg a free booklet on tying your scarf.  It is important that your Facebook page is a community that people want to be part of.
  • When posting photos use ones from the website and therefore people can click on them to go straight to the store to buy
  • Make short videos showing people how to tie the scarf to add onto a video tab on the page, you have explained in one post, but it might be easier for people to see, this could even be done as if they are looking in a mirror so that they can follow the video and tie it at the same time
  • Make a video on washing your scarf, sounds very basic, but people will be nervous about washing it at home themselves.
  • Respond to all comments on the page, it encourages people to post more as they know you are listening
  • Ask questions in the posts, eg what do you wear your scarf with?
  • Use the polls application to find out info such as favourite colour
  • You could include information on what cashmere is, explain to people make it easy, ask people what they think it feels like, eg cotton wool etc.  Try to get people to imagine so that they want it
  • You could ask people what are the strangest ways you’ve used your scarf, eg the woman on the page who commented that a child wiped their nose on it
  • You could have your scarves traveling around the world, where has yours been?  Encourage people to send in pictures similar to the post you have from Neema
  • How about writing a piece with pictures which is 1 scarf 100 ways, or maybe not 100, but similar to the pieces you see in fashion mags, so that people can see that you can wear it with pj’s, tracksuit, work clothes, party clothes etc.
  • You could write notes on the notes tab on which colour scarves suit which skin/hair colours
  • There needs to be a posting strategy around the page, decide first of all what your purpose is for the page, then use that when posting, decide on how many days a week you want to post and then make sure each post is adding value to your audience.  Currently there are a lot of selling posts, which is ok if they are spread out amongst others, but they aren’t.  Look at the reason why people come to your page, and what scarves are all about ie fashion and tie that (literally!) into your posting.

USA audience

You mentioned you want to target the USA audience.  There are a few ways to do this:

  • Facebook ad’s, targeting them at women in the USA, you can choose fashion as an interest for them, that is going to be the quickest and easiest way to get people to your page
  • Go to USA fashion or magazine pages and post value adding posting, eg did you know that wearing a scarf like this gives the illusion you are 2 sizes smaller (I’ve made that up) then you can afterwards put from The Little Scarf Shop (hyperlinked) and people will go and check you out

Both of these can be used with any audience you are trying to target, but it is all about adding value, not just spamming another page with hey I’ve got a great red scarf!

Summary

You need to give people a reason to visit your page not just once but again and again, as you offer them something that they want.  Just promoting buy a scarf is not going to do that, it needs to be more than that.

Using Facebook ad’s is a very cost effective way to get new people to your page, you don’t need to spend that much, it could just be $10 a day.  Use it to get them to your page, not to your site, then when they have liked the page you will have them there to keep talking to, instead of them hitting your site and leaving.

Did you love this review? You can get your page reviewed by the Chief Rabbit for only $49.95, just email info@SocialRabbit.net

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Facebook Friday: Magnetstreet Weddings

Good Morning, Social Rabbit here with your guide to the world of social media.

It’s Facebook Friday again, this week I am reviewing Magnetstreet Wedding’s Facebook page with 273 people who like it.  These guys are based in USA and it’s nice to have a business from a different country involved.

What’s working?

  • Fantastic to see that they have their unique URL
  • I love that you can request a sample in a box on the wall, but why not also have this mentioned on the info tab – make it easy for people, you don’t want them missing it
  • The design contest is fantastic!  A great way to engage your audience and the outside world, plus it has had over 30,000 poll votes!  My only negative on this is why isn’t it promoted elsewhere?  As you will see from your Facebook insights, not everyone clicks on every tab
  • Good question on strapless gowns that has good comments
  • Good responding to comments made by the page admins

What could be improved?

  • I landed on their wall, but I have NO idea as to what they do, I see some nice looking cards, but the info box, tells me absolutely nothing…..  This has to be fixed up.  Currently Facebook is only offering 2 options for new visitors to a page, the wall or info tab, no more welcome landing tab 😦 so it is even more important that this box is filled in.  If the landing tab option changes, I will let you know
  • The info tab, tells me that they do wedding stationary, but it hardly contains any keywords, what is so great about this wedding stationary vs. another companies?
  • I don’t know where this company are based… well I do because of the phone number it’s the US, but where?  This may impact people’s decisions, plus do you ship overseas?  There are a couple of countries outside of the US! 🙂
  • There is next to nothing in the company overview, remember social networking is all about adding a human angle to a company.  Tell us when it started, where it’s based what it can do for customers
  • I can subscribe to the Bride Vibe which is good, but what is it?  I am guessing an enewsletter?  But it might not be, try to look at everything from the view point of an outsider, and if you’re not sure ask someone who knows nothing what they think you mean.  Remember people are busy, they don’t have time to second guess what you mean, make it easy
  • Looking at the reviews in the boxes tab it seems that these guys do more than just wedding invitations, so why isn’t this made more of?  Why not have whole tab using FBML to show people what can be done
  • The reviews apparently come from a site called Wedding Wire, so why not include that site in the information tab – make it easy for people
  • They have a big area (180 by 540) for the profile picture, why not use it to show off more of the products
  • What about including the blog feed onto a tab using the networkedblogs application so that people can easily read it, at the moment an RSS feed is posting the blogs onto the wall, but with networked blogs they would post onto the wall and have then all on one tab
  • They could add the notes tab and have notes of collections that people have ordered, lots of people need visuals to understand what can be done
  • There is too much posting of just links/rss feeds without any conversation going on.  They need to be communicating more by asking questions, making suggestions.  The best way to do this is monitor what is and isn’t working by counting the number of comments and likes different posts get and then focus more on those ones which are getting the results, but also ask the likers what they would like to see
  • There are some great save the date widgets on the website, could these be changed into app’s that people can download and add to their personal profile?  It would help spread the word about the company and add value to brides
  • There are other free tools on the website, such as computer screen wallpaper, these should be promoted on the Facebook page, so that people get more value from the page, rather than just info on the product
  • They could incorporate another poll asking people to vote on their favourite designs, this gives people an idea of what designs are available, or ask visitors which products they used for their wedding day

If you would like your Facebook Page reviewed by Social Rabbit and posted on the blog you can for a special price of $49.95.  Previously all pages have been reviewed for free, but we have been inundated with people wanting their page reviewed, so we have decided to introduce a small charge.  When you get your page reviewed you get awareness for your business, as well as ideas on how to improve your page.  Each page review is put on the Social Rabbit blog, Social Rabbit Facebook page and tweeted out via Twitter, so you are getting your business seen by over 3000 people!  Book your page review now! GO TO THE SOCIAL RABBIT FACEBOOK PAGE, CLICK ON THE STORE TAB THEN CLICK ON SPECIALS

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Facebook Friday: Learning with Magnatts

Good Morning, Social Rabbit here with your guide to the world of social media.

Today is Facebook Friday once again, where I review a Facebook page, today’s page is Learning with Magnatts.

 So what are they doing that is working and what could use a bit of help?

This is working

  • I am pleased to see that they have their unique URL
  • They have over 600 people who like the page
  • A nice touch wishing their likers happy birthday, that kind of thing stands up and gets noticed by people as has happened here
  • Good use of the discussion board, although prehaps use it to talk about people’s purchases, eg which is your favourite magnet that you bought, or have shopping dilemma’s such as which magnet is best for a girl aged 13 who is into ponies
  • Great initiative to add a review tab, but rather than leave it empty why not get at least 1 or 2 reviews up from friends, or incentivise people to write them by offering vouchers
  • Regular posting is good.
  • Love the post on April 29 giving an example of how to use the magnets, there should be more of this happening,

Improvements:

  • Get a landing tab people – I landed on the wall, and I have no idea what the page is all about, it’s very very cheap to get a tab (we are talking under $100), and you can even do it yourself!
  • Add in the http:// before the web address in the box under the picture so that the address hyperlinks
  • The logo is really small and doesn’t make use of the full 200 by 600 pixel space that can be used, this could be used to display products in
  • The post put up on May 3rd had an image that went to another tab on Facebook – the post was promoting free shipping – this image should have been of a product and should have gone directly to the website, I am guessing that’s where you can buy…
  • They could add a store to their Facebook page using a free app such as Vendor shopping cart giving people more options to buy will improve sales
  • The info tab contains nothing about the company, this needs to be filled in.  Look up keywords on Google and use them when writing the sentences on this tab, it helps with SEO massively.
  • They could do a lot more with their photos tab, why not create an album for each range and showcase the products
  • Try to engage customers in the posts, eg ask which design do you prefer this or this?  include images
  • Why not include a picture of children actually using the magnets, there is nothing to give visitors an idea of perspective in terms of size of the magnets
  • When mentioning the website in ANY post always put http:// so it hyper links, people are lazy/busy and don’t have time or can’t be bothered to copy and paste, make life easy for them!
  • There is quite a bit of repetition on the page in terms of very similar/exact posts on the same day, try to reduce the repetition as it may turn people off
  • Why not use the notes tab to suggest the best magnet for different children, eg by age, sex or interest, people can then subscribe to them and use it as a learning resource, plus in notes you can include photos in the note.  This would showcase the product as well as help your customers, and potentially encourage them to buy more as it would give them ideas on who to buy for

The Chief Rabbit can do this for your page – with more depth, it is now a service we offer for only A$250 (per page) with a written report of actions and suggestions, email Lara@SocialRabbit.net for more info or visit our Facebook Page.

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