Tag Archives: facebook page

Free Facebook reminders….

Good Morning, Social Rabbit here with your guide to the world of social media.

Today I am on my soap box, but you ALL will benefit.  First a question….


Lets see how you all end up voting… results will follow.

I am very interested to see what the results say, because this Rabbit thinks that the reason is a lack of consistency due to no consistency in terms of posting and activity in general on the network.  The business starts out really fired up, but then this doesn’t continue, instead they get busy with other activities and their social media activities become a bit of an after thought… is this you?

You may not have a social media strategy which may be why this has happened, in which case you need to get one!

If you have a strategy but just aren’t consistent then it is Super Rabbit to the rescue!

For 7 days we will send you an email a day with a reminder and a tip of the day for your Facebook page, you can sign up whenever you like for FREE, just click on this link http://www.facebook.com/SocialRabbit?v=app_7146470109.  If you are not on Facebook you can still access the tips, the link just takes you to a sign up form.

I hope you take the opportunity to get info from the Chief Rabbit sent to you, it will help you to get your page firing.  We are just trialing this for 7 days, but if everyone loves it we will look at keeping it going.

Tell me what you think about this in the comments, is it going to be helpful?

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Filed under Facebook fan pages, facebook page, social media

Adding a Blog to your Facebook Page

Good morning, Social Rabbit here with your guide to the world of Social Media.

This week a friend of mine – Kirsty Dunphey asked me how she could add her blog to her Kirsty Dunphey Weekly Newsletter Facebook page, she’d tried and failed, I suggested she use the Networkedblogs app and sent her the link, thinking that’s that and got on with my day.  However a short time later I got another email saying the link wouldn’t work.  Now Kirsty is pretty switched on with technology and it made me think if she is having issues what about all of you out there who aren’t switched on?  This post is for you, and the Kirsty’s of the world who may need assistance.

So you have a blog – it can be on any platform, eg wordpress, blogger etc.  Here is the step by step guide to adding it to your Facebook page.  If you aren’t a words person and would prefer to watch, I’ve made a YouTube video of it as well.

  1. Open Facebook and login
  2. Go to http://www.facebook.com/networkedblogs
  3. Click on ADD TO MY PAGE under the picture on the left hand side
  4. Choose your page from the box and click add: then close when you have added it to all the pages you need
  5. Go to your Facebook page, click on EDIT MY PAGE and go into the back end of your page
  6. Find the Networkedblogs app in the list, click on APPLICATION SETTINGS
  7. Select ADD so that it reads: tab added
  8. Click on the ADDITIONAL PERMISSIONS tab and tick the box which says publish to my wall – this means that every time you post a blog on your blog it will feed onto your blog tab on your page and add a post to your page wall.  Then click OKAY
  9. Click on EDIT under the Networkedblogs app
  10. Click on REGISTER A BLOG
  11. Type in the name of your blog, this can be anything it won’t be seen by others it is just for your record, so that if you have more than one you know what each one is
  12. Type in the URL of your blog, this will be the website address you usually give out to people
  13. Type in three topics that are most relevant to your blog, so if you write on small business topics you might choose: small business/solo businesses/business owners
  14. Choose English as your language unless you write in another!
  15. Fill in the description box, ie what is your blog about then click NEXT
  16. If you get an error message saying that they can’t find your feed then you need to type it in.  Usually it will be: http://yourblog.com/feed.  No error go to step 17
  17. You will now be asked if your are the author of the blog, choose YES or NO.  Note: you can import blogs which aren’t yours, so don’t think that this is a trick question!
  18. If you aren’t the author and have said NO, the next screen will ask you who is, if they are a Facebook friend of yours you can fill this in, if not then click SKIP
  19. You will then arrive at this screen This is confirming that your blog is in and ready to go! (This is an example where I have chosen Seth Godin’s blog, it’s a goodie, click on it to go to it)
  20. Next go to your Facebook Page again and click on EDIT MY PAGE
  21. Find the Networkedblog application in the list and click on EDIT
  22. You will now see your blog on a table like this: Here you can see I have five blogs listed, you need to tick the boxes of the blogs you’d like to feed onto your page, you can have more than one.
  23. Once you have chosen your blogs you need click to grant permission to publish the blog to your page – this is point 2 on the page, if you don’t then nothing will appear
  24. Then finally hit SAVE
  25. Go to the front of your Facebook page and the blog tab should be there, if you can’t see it then click on the >> at the end of your page tabs, it should be listed there.  Check that it is working and looking good and you are all done!

Now there is no excuse to link up your blog onto your Facebook page….  Tell me in the comments when you’ve done it as I’d love to see what people are doing.

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Filed under Facebook fan pages, facebook page, social media

Facebook Friday: The Little Scarf Shop

Good Morning, Social Rabbit here with your guide to the world of social media.

Today is the first of the page reviews that people have paid the bargain price of $49.95 for.  The Little Scarf Shop Facebook page surprizingly enough is related to a website that sells cashmere scarves 🙂  It has 171 people liking the page and has been going since December 21st 2009.

What’s working:

Recommendations

Keywords

Below is a table of the top 25 keywords in Australian search (as per Google’s keyword tool).  However 100 keywords came up in the search.  Basically when people are searching for scarves these are the words they are using, therefore these are some of the words that should be incorporated into the content on the page.  The reason is that it helps with SEO (search engine optimisation) so the page will appear higher in the rankings when people search in Google or Bing etc.

KEYWORD GLOBAL MTHLY SEARCHES LOCAL (AUS) MTHLY SEARCHES
scarf 5,000,000 201,000
scarves 2,740,000 49,500
shawl 1,220,000 27,100
pashmina 673,000 14,800
shawls 550,000 9,900
silk scarves 165,000 5,400
scarf accessories 201,000 5,400
fashion scarves 27,100 4,400
womens scarf 40,500 3,600
tie scarf 135,000 3,600
wool scarf 74,000 2,900
cashmere scarf 165,000 2,400
scarf knitting patterns 40,500 2,400
red scarf 110,000 2,400
mens scarf 110,000 1,900
pashmina shawl 110,000 1,900
pashmina scarf 90,500 1,300
pink scarf 49,500 1,300
skull scarf 40,500 1,000
wholesale scarves 27,100 1,000
cotton scarf 27,100 1,000
scarf dress 33,100 1,000
scarf tying 27,100 880
winter scarf 40,500 880

Recommendations

  • The info tab basically contains nothing!  This is a huge missed opportunity, it needs to be rich with keywords explaining what the product is, what colours it comes in and about the company
  • Look at increasing the size of the profile pic (there is 180 wide by 540 pixels high to play with) to include an image of someone in a scarf along with the logo
  • There are no reviews on the page, so encourage people to write them, perhaps offer a discount off your next scarf
  • There is no landing page, this is really important with a product that is so visual, have a landing page that includes the Autumn winter collection to show people what is on offer, this could include an enewsletter signup form for your newsletter to build your database
  • Add a store application (eg Vendor) to the page, this uses paypal for payment, and could result in extra sales, plus you could offer special deals for people who like your page through the store, eg a free booklet on tying your scarf.  It is important that your Facebook page is a community that people want to be part of.
  • When posting photos use ones from the website and therefore people can click on them to go straight to the store to buy
  • Make short videos showing people how to tie the scarf to add onto a video tab on the page, you have explained in one post, but it might be easier for people to see, this could even be done as if they are looking in a mirror so that they can follow the video and tie it at the same time
  • Make a video on washing your scarf, sounds very basic, but people will be nervous about washing it at home themselves.
  • Respond to all comments on the page, it encourages people to post more as they know you are listening
  • Ask questions in the posts, eg what do you wear your scarf with?
  • Use the polls application to find out info such as favourite colour
  • You could include information on what cashmere is, explain to people make it easy, ask people what they think it feels like, eg cotton wool etc.  Try to get people to imagine so that they want it
  • You could ask people what are the strangest ways you’ve used your scarf, eg the woman on the page who commented that a child wiped their nose on it
  • You could have your scarves traveling around the world, where has yours been?  Encourage people to send in pictures similar to the post you have from Neema
  • How about writing a piece with pictures which is 1 scarf 100 ways, or maybe not 100, but similar to the pieces you see in fashion mags, so that people can see that you can wear it with pj’s, tracksuit, work clothes, party clothes etc.
  • You could write notes on the notes tab on which colour scarves suit which skin/hair colours
  • There needs to be a posting strategy around the page, decide first of all what your purpose is for the page, then use that when posting, decide on how many days a week you want to post and then make sure each post is adding value to your audience.  Currently there are a lot of selling posts, which is ok if they are spread out amongst others, but they aren’t.  Look at the reason why people come to your page, and what scarves are all about ie fashion and tie that (literally!) into your posting.

USA audience

You mentioned you want to target the USA audience.  There are a few ways to do this:

  • Facebook ad’s, targeting them at women in the USA, you can choose fashion as an interest for them, that is going to be the quickest and easiest way to get people to your page
  • Go to USA fashion or magazine pages and post value adding posting, eg did you know that wearing a scarf like this gives the illusion you are 2 sizes smaller (I’ve made that up) then you can afterwards put from The Little Scarf Shop (hyperlinked) and people will go and check you out

Both of these can be used with any audience you are trying to target, but it is all about adding value, not just spamming another page with hey I’ve got a great red scarf!

Summary

You need to give people a reason to visit your page not just once but again and again, as you offer them something that they want.  Just promoting buy a scarf is not going to do that, it needs to be more than that.

Using Facebook ad’s is a very cost effective way to get new people to your page, you don’t need to spend that much, it could just be $10 a day.  Use it to get them to your page, not to your site, then when they have liked the page you will have them there to keep talking to, instead of them hitting your site and leaving.

Did you love this review? You can get your page reviewed by the Chief Rabbit for only $49.95, just email info@SocialRabbit.net

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Filed under Facebook case studies, Facebook fan pages, facebook page, social media

14 Facebook Page Basics You Should Know

Good Evening, Social Rabbit here with your guide to the world of social media.

Every day more and more people are joining Facebook for their business, so I thought I would take a step back and help those newbies who need the basics.  For those old timers out there you can just sit back and give yourself a pat on the back for having already done/known all of these 🙂 (if you haven’t do them now, I won’t tell anyone!)

  1. Get your Facebook username (a unique url) for your page.  You need 25 likers before you can get it.  Once you have your 25 likers go to www.Facebook.com/username (you must be signed into Facebook) and click on SET A USERNAME FOR MY PAGES (it’s in blue at the bottom).  This is below the set a profile username, do not get confused.  Then choose your page from the drop down list and type in your username, hopefully it will be available.  You can’t change this once it’s set, so choose wisely and don’t make any typos!
  2. If you are writing a post either on your personal profile or your page you can tag another page or profile, but you have to LIKE the page or be FRIENDS with the person you are tagging.  To do this for example for Social Rabbit (which I am sure you all like!) you type “@social rabbit” you will then see a box appear under the post with the Social Rabbit page to choose (see image below), so just select it.  If you have done it right after you click onto the next word Social Rabbit will be in blue. 
  3. If you are going to put your website address in the info box under your profile picture include http:// so that it hyperlinks (ie goes to your website when people click on it)
  4. The info box under the profile picture only takes 250 characters, so make sure you include at least 2 of your keywords in there to optimise your page for search engines
  5. You have 180 pixels wide by 540 pixels long for your profile picture, so make the most of it
  6. Once your profile picture is uploaded you can change what is seen in the thumbnail (that’s the tiny picture that shows up next to your posts).  Just click on the pencil next to your profile picture (see image below) and choose EDIT THUMBNAIL, you can then move your image around until you have it showing what you want
  7. You can move your tabs at the top of your page around by moving your mouse over one and dragging it to another position.  However the wall and info tab’s will always be in positions 1 and 2.
  8. You can only show 6 tabs at the top of your page at any one time, for your visitors to see more they have to click on the 7th tab which is 2 arrows, they can then see the other tabs that are available.
  9. If you post on your page as the admin you will NOT get notified by Facebook if someone comments on the post – you need to go back daily and check for comments and respond.  However if you comment on your post (or someone else’s) you will get a notification that someone else has commented on the post as well.
  10. Once you have set up your page and want to invite your personal profile friends to join click on suggest to friends (see image) and select who you’d like to ask.  Anyone who has already joined your page will look dull, so you can’t invite anyone who already likes it.
  11. In case you are wondering you CANNOT currently change the name of your page, unless you delete your page and start again, so I hope you have chosen wisely 🙂
  12. The person who created your page is the page creator (funny that!) and currently you cannot transfer this to someone else.  However you can have as many admins as you want on the page
  13. To add a page to your page’s favourites go to the page you want to add and click on add to my pages favourites.  This window will pop up so just select the page you want this added to and hit save. Be aware that by having another page on your page’s favourites you are basically endorsing that page, as it is a form of cross promotion.
  14. Finally if you want to put a heart image in your post type ❤ it will come out as a heart once you hit the share button.

You are now ready to get out there and get your page firing with these 14 tips, if there is more you want to know please post it in the comments below or on the Social Rabbit Facebook Page.

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Filed under Facebook fan pages, facebook page, social media

No more welcome landing tab unless you have over 10,000 likers

Good Morning, Social Rabbit here with your guide to the world of social media.

Well this Rabbit woke up this morning only to find out that the world of Facebook as we know it has changed (again).  There was a message yesterday (May 19th) in the developers chat room that explains what has happened to the landing/welcome tabs of Facebook pages.  Below is the message

Hello all,

We apologize for not messaging this earlier. Facebook recently made a change requiring that Pages be authenticated before enabling the ability to set a landing tab beyond Wall or Info. To be eligible for authentication, a Page must have greater than 10k fans or the Page admin must work with their ads account manager. If you are already working with an account representative, please contact that representative to begin the authentication process. If you do not work with an account representative, you can use this contact form to inquire about working with an account representative.

Also, for advertisers who don’t have a representative or 10k fans, and want to run ads and land users on a specific tab, you can still do so with standard Facebook ads by making their Destination URL as the URL incl. your tab.  Unfortunately, this currently will not work with “Fan”  ads.

Thanks,
Matt Trainer

What this means to the regular small business owner is:

  • You have to have 10,000 likers or more on your page to choose that they land on a welcome tab, otherwise you only have the choice of the wall or info
  • Alternatively if you spend over $10,000 a month with Facebook in ad’s and have a Facebook account manager you can choose where they land
  • You can still have a welcome tab and give it out to people as a URL when directing them to your page from outside Facebook, however you will have to give them a URL like this: http://www.facebook.com/SocialRabbit?v=app_10442206389 which just looks ugly!
  • If you are using Facebook ad’s to drive people to your page again they can only land on the info or wall, unless you have over 10,000 likers

With only 4% of pages having more than 10,000 likers (source: Sysomos) this seems to be a crazy move by Facebook.  With people already angry about privacy, they are now annoying business owners, who run Facebook ad’s and therefore contribute to the millions that Facebook makes.

It’s MADNESS!!

What do you think of this?  Tell me in the comments or on the Social Rabbit Facebook Page, if you are visiting the page, can you also encourage 7000 of your friends to as well please!

UPDATE: May 21st – Facebook have now changed this back again… for how long who knows

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Filed under Facebook fan pages, facebook page, social media

5 Things to NEVER do on Your Facebook Page

Good Afternoon, Social Rabbit here with your guide to the world of social media.

Many of you may not be aware that there are some definite “no-no’s” on a Facebook Page, so today I thought that I would cover those.

  1. Don’t delete negative comments
    LUUUUUUUUURVE those negative comments.  Negative posts and comments are an ideal way to show people a)  How good your customer service is, ie you listen and address issues, b) That you care, c) That you are monitoring your page and are engaging with your readers and d) You can turn someone who is moaning about you into a raving fan just because of how positive the experience of you addressing the issue is.
  2. Don’t promise and not deliver
    We can all get carried away and promise the earth to get people to join our page, and then not actually deliver.  But remember Facebook Page “likers” are like elephants, they never forget.  People will get turned off if they joined because you promised x and they never see it, this could be that your page will offer tips on gardening, or free ebooks, or regular updates on the state of the nation.  Note that they may not “de-like” your page straight away, but with personal Facebook profiles limited to liking 500 pages, your page may be replaced if they don’t feel it is delivering what it promised.
  3. Don’t ignore your “likers”
    If someone posts or makes a comment on your page respond to them.  People want to feel acknowledged and loved and you can do this by commenting back to them.  If they know that you are listening (which they assume you are if you post a reply) then they will want to comment/post more because it makes them feel that you value what they have to say.
  4. Don’t get obsessed with the numbers
    Don’t check the number of “likers” on your page hourly and then get disheartened if 2 have fallen off.  Remember it’s not about the quantity, it’s about quality.  Again don’t get too disheartened if people aren’t commenting too much.  On the Social Rabbit Page there aren’t that many comments and yet there are a lot of people who tell us how much they enjoy the posts, but they don’t post it on the page.  So don’t take it personally, and don’t obsess about it.  If you do have a huge drop off then look at what happened leading up to that drop off and use it as a learning to move forward.
  5. Don’t make it hard for people to contact you
    Remember that social media is all about being social… and for those of you out there who don’t like dealing with people – tough!  That is what you need to do, you need to care, make them people special and enjoy the interaction with them.  Don’t not include your email or phone number on the page because you don’t want to be contacted – encourage people to contact you, encourage the feedback and you will grow a community and build relationships that will help your business.

I hope readers that you aren’t doing any of these 5 things, and if you are please fix it up.  You will have a much better page and community as a result of it.  I will give you examples in a later post of pages that are doing these well to give you ideas and suggestions for your page, so watch this space.

In the meantime help us reach our target of 3000 people who like the Social Rabbit Page by the end of May.  When we get there we will release a free document of 101 Facebook tips, so please refer your friends.

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Filed under Facebook fan pages, facebook page, Small business, social media

Facebook Friday: I Give A Buck

Good Morning, Social Rabbit here with your guide to the world of social media.

Today’s Facebook Friday page is a charity called I Give a Buck! Foundation of Australia Ltd.  Their mission is to raise $100k a year for disadvantaged Aussie kids.

What’s working:

  • They have their username – tick 🙂
  • Regular posting (daily by the looks of it)
  • Good commenting when others comment
  • The video is great, there should be more of these types of videos, or even use the content from the video (the facts) on the page

What to Improve:

  • The website address in the text box under the logo needs to have http:// so that it hyperlinks, however they have put it next to their founded date as well, so maybe they should save the space in the text box and use it to explain more about what they are doing using keywords.
  • There are numerous typos (text and numbers) in the text box and on the info tab, not a good look
  • The logo gets lost on the page, as the text is very small and it doesn’t really give a good idea of what they do, prehaps put a picture of a child that they have helped and the amount of money it took, to give people a real idea of what it is all about
  • Get a landing/welcome tab, I say this EVERY week, but no one listens to me 😦  IT makes a MASSIVE difference, you could ask people to donate straight off the landing page and link it back to your site, you could have a newsletter sign up box on there and include the video that is on the side of the page
  • The page posts don’t engage people enough, there aren’t many comments, they need to be asking questions, talking about the children that they are raising money for, getting opinions and basically getting people involved.
  • The posts on the page also assume that people know what is going on, for example, the post on the entertainment books, when posting don’t assume that people know anything and help them out
  • There is nothing on the discussions tab, so either start a discussion or ditch it
  • There is a poster for Penny’s appeal on the website, this should be included in the photo album on Penny to help people understand more about it
  • The boxes tab and the notes tab contain exactly the same information, so I would get rid of the boxes tab and keep the notes tab.  The notes tab could be used for an ongoing update on the appeals
  • Could you add a store tab to the page so people can donate straight from the page using paypal?
  • Videos are a very powerful medium with this kind of charity, why not use video to pull at people’s heart-strings?  maybe a parent testimonial
  • The priority kids program is mentioned on a post, but there is nothing else about it, I think what confuses me on this page, and the website is that it talks about giving a buck to an appeal of your choice on the website and that their aim is to change the life of children, but in actual fact there is only one running for Penny.  I am not saying that this is a bad thing, but why not focus people’s effort on that appeal and change the profile picture and info box to reflect this, if there is only going to be one child supported at the time then focus on that one rather than making it generic.
  • If the goal is $100k a year, why not have a tally ongoing, either in the form of an app or just written in the info box, so people can see clearly what has been achieved and that they are making a difference
  • What about creating a virtual gifting app that people pay for and the money all goes to the foundation
  • Maybe make it more visual as to what has been achieved, with a photo of the item the money is being raised for but blank out part of the item and as more money is raised more of the item is revealed.
  • What about telling people how you actually decide which children you fundraise for?  Can people nominate children?
  • Try posting on other relevant pages to encourage traffic back to the page, eg go to children’s products pages or parenting pages

Obviously charities are up against a lot of competition for people’s cash, so the challenge is to make it easy for people to donate, so this needs to be looked at, and also make it easy for people to understand what their money goes towards.  Do not assume that people will go to the website to find out, make it easy for them.

Hopefully this blog post will help I Give A Buck to increase the number of visitors to their page.  If you have any other suggestions for them please post them on their Facebook page, or the Social Rabbit page.  If you’d like your page reviewed by the Chief Rabbit please comment below or on the Facebook page.

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Filed under Facebook fan pages, facebook page, Small business, social media