Tag Archives: Lara Solomon

10 common LinkedIn questions – with answers

Good Afternoon, Social Rabbit here with your guide to the world of social media.

These are all questions I have been asked this week in regards to LinkedIn, hopefully you will learn something new 🙂

Q: How can I add an event on LinkedIn?
A: Click on the ‘More…’ button at the top of the page, then choose events, when on this page choose the ‘my events’ tab and fill in the blanks!

Q: Can I run a poll on LinkedIn?
A: Yes, click on the ‘more…’ button at the top of the page, then choose applications, scroll down to ‘Polls’ and click on it.  Choose ‘add application’ and then you can start creating your poll.

Q: How do I connect my Twitter account to LinkedIn so any LI updates are also on Twitter?
A: Click on ‘settings’ at the top right side of the page, then scroll down to ‘Twitter settings’ click on this and it will guide you through.

Q: All the ad’s on LinkedIn really bug me, can I switch them off?
A: Yes, you can switch off the partner ad’s.  Click on ‘settings’ at the top right then scroll down to ‘partner advertising’ then choose ‘no’ and click on save.

Q: Can I use LinkedIn from within outlook?
A: Yes, and it’s fab! Click here to go to the page and download the app.

Q: Can I run my own ad’s on LinkedIn?
A: Yes, go to this page, and it will guide you through the setup, it is cheap and easy to do and you can really target your audience.

Q: I’m stuck on LinkedIn, do they have an FAQ’s page?
A: Yes you can access it here, on their customer service page.

Q: Are there any good articles that walk you through how to use LinkedIn for business?
A: Yes, Hubspot has a great one, as does Social Media Examiner.  I also love www.linkedintelligence.com.  There are also good guides on LinkedIn, like this business development one.

Q: How can I see how many connections are 1, 2 or 3 degrees away?
A: Click on ‘contacts’ at the top of the page and then on ‘network statistics’ and you will see how you are doing, NB there are 60 million people on LinkedIn.

Q: How do I list my company on LinkedIn?
A: Click on the ‘more…’ button at the top of the page, then on ‘add a company’ on the right hand side of the next screen and fill in the details – it’s easy!  TIP: Make sure that everyone in your company is using the same company name, so that you are all listed as employees.

 Have more questions? Just ask…. This bunny will be running a webinar very soon on LinkedIn, so watch this space 🙂 Don’t forget to become a fan of us on Facebook to get more social media goss!

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Experimentation

Good Morning, Social Rabbit here with your guide to Facebook Fan pages.

Often when we try something and it doesn’t work it feels like failure, but it’s not.  Below are some quotes from Thomas Edison, not someone I would call a failure.

Hell, there are no rules here– we’re trying to accomplish something.
I have not failed. I’ve just found 10,000 ways that won’t work.
Genius is one per cent inspiration, ninety-nine per cent perspiration.
Thomas A. Edison US inventor (1847 – 1931)

In social media, it’s new, it’s exciting and it’s not fully tried and tested, so you need to experiment.  I have 3 different Facebook fan pages going, and I am doing different things on each one – they each have a different audience.  This is challenging, in that I am trying to come up with three different strategies, but also it is ALOT of trial and error, as Edison says, I will find alot of ways that won’t work.  However what won’t work for one might work for another.

I have found on the Mocks Fan page that when I say to fans when we reach x number of fans I will do x (at the moment this is a $1 Mocks sale weekend when we reach 15,000 fans), they love it, they get really involved, they encourage people to join, and they count down with comments like only 12 to go etc.  The trick with this method is finding something that they actually want – they all wanted free Mocks (I asked them), which was not going to be an option, so I had to come up with something else.  I know that once they have bought 1 or 2 Mocks they love them and will buy more, so this seemed ideal, and it’s getting results – around 100 fans overnight after day 1 (1% increase).

So knowing that this works for a product page I have tried this out on the Social Rabbit Fan Page, yesterday I posted up that if we reach 1000 fans by Feb 14 one lucky fan will get a Facebook Page strategy done for them for free and the page set up, total value $3000. So far this has got us about 6 new fans (from 58 to 64) again a 1% increase.  So in theory the method works for any type of page…..  Although on such a small base, I am not sure that I can fully trust the results…

I would love you to try it and let me know how you go…. the more evidence the better, these may be one offs 🙂

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Filed under Facebook fan pages, social media

Should I put my business on Twitter?

Good Morning, Social Rabbit here your guide to the world of social media.

First up, Twitter is one of those social networking tools where the more you put in the more you get out, so be aware that you can’t just set up an account and then think “yes I’m on Twitter”. Putting your business on Twitter can work really well; it can show you as an expert in your field and can definitely help in promoting your business. However, you need to define a real strategy for your Twittering, eg setting aside time everyday to tweet (messages you send), this could be 15 minutes at the start and end of each day, it doesn’t have to be hours. You need to create rapport with your fellow Twitterers, the best way to do this is to tweet things of interest, eg an interesting website, your latest blog, new tax breaks etc. to your followers without it sounding like you are selling.

Below are some points to help you to make the most out of Twitter when you are starting out:
• Twitter name
o Choose a good name – make it relevant to your business, eg for me I am LaRoo (my business name), or you could choose your website address (without the .com bit)
o Make your name short, you want people to retweet you (which is when people forward your message onto their followers), and as they only have 140 characters to write their tweet in, you won’t get retweeted much if your name is 20 characters!
• Set up your profile properly, when people want to know more about your business this is where they will look, so make sure what you do and your website address is there
• Find some people to follow who interest you, or are relevant to your business, other Twitterers will often look and see who people are following
• Promote your Twitter name in your email signature, business cards and on your website

For more info the best book I’ve found on Twitter is “Twitter Power” by Joel Comm, it goes through how to get the most out of Twitter and starts with the basics.

Tweeting off now fans 🙂

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Filed under Small business, social media, twitter

The more you put in the more you get out…

Good evening, Social Rabbit here with your guide to the world of social media.

This saying is a fact of life, and yet we all (well I know I do) deep down think, maybe this time it will just happen!

Social media is no different to life, so you decide your business needs a Facebook Fan Page, you go and set it up, you have a lovely landing page, lots of flash apps and a cool logo, but only 1 fan (you!).  If you don’t tell anyone about it, the number of fans is just not going to increase (well ok it might, but it’s pretty unlikely).  It’s the same as if you had set up a new business, you’re working from your spare room, you have great business cards, but unless you tell people about it you’re not going to have any customers.

Facebook and other social media is the same as the real world in this respect.  You can get really excited saying “I have to have a Facebook Page because there are 350 million peple on Facebook”, but don’t think that once you have a fan page (btw there are about 1.6 million fan pages out there, according to Facebook) all 350 million people will become fans of yours… After all why should they?  It’s like anything, people have to be interested in what you are doing to want to know more about it and/or be involved in it.

There’s lots of great sayings I can say to you… but I think that this one “the more you put in the more you get out” is something that every wannabee Facebook Fan Page builder should take on board.  Building your fan base is not about quantity it’s about quality (unless you want to ultimately sell the fans off, which you can see http://f.anpag.es/).  You want to get fans who love what you’re doing and take the time to interact with your business/brand, because that is how you will build the connection with them.  Unfortunately it is unlikely that this is going to happen overnight, you need to put some work into it, write great posts, use fan ad’s, ask your friends to join and other time consuming activities.  But the reward will be there once you have built your fan base 🙂

Of course if anyone has found the ultimate that app that builds fans for you while you sleep without you paying for it, then I’d love to hear.

Keep fanning, and why not become my fan! http://www.Facebook.com/SocialRabbit

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Filed under Facebook fan pages, facebook page, Small business, social media

Mocks Fan Page Case study

Good Afternoon, Social Rabbit here, your guide to the world of Facebook Fan Pages.

The Mocks Fan Page has been about since October 2009, as the creator of Mocks (and the Fan page) I wanted to give you some insights into how we have managed to achieve over 12,000 fans in just over 2 months.

Mocks has been on Facebook with a profile page since 2008 (we were later starters!) But it wasn’t until I attended an Austalian Businesswomen’s webinar that I realised the FULL POWER that Facebook Fan Pages can offer. I did think, as you probably do, what’s all this hype about Facebook, it’s not doing much for me, and it’s rather a hassle!

On Monday October 19th we set up the Fan page and encouraged all our current “274 friends” from the profile page to move over and become fans, this in itself is a challenge, I thought that unless they are a “die hard” Mocks fans, they won’t be bothered.

LESSON: work out what you want from Facebook before you set it up, as if you try to change it later you can, but a) you’ll lose people and b) you’ll annoy them

Over the next three weeks we incentivised our “old friends” to become fans by giving them a FREE Halloween Mock if they moved over by the end of the month, through this we managed to get about 227 friends to become fans.

Then I decided I wanted to have 1,000 fans before the end of November, I saw no reason why we couldn’t (although my team were not quite as confident as I was). So how did I do it?
– BRIBERY FOR NEW FANS
– COMPETITIONS FOR FANS
– FAN PHOTOS
– FAN POSTS
– DAILY MOCKS POSTS
– DAILY COMMENTS ON FAN POSTS
– VIRAL
– REWARDS FOR FANS
– VIDEO UPLOADED BY US
– FACEBOOK FBML LANDING PAGE
– POLLS
– GIFTING APP
– FACEBOOK FAN ADS

By the end of December we had 10,774 fans, an increase of over 10,500 fans in two months.

Today (Jan 25th) nearly a month later growth has slowed down considerably, but we still have 12,324 fans, even though around 850 have “defanned” us – obviously they just joined for the freebees.  The challenge now is to keep those fans we have engaged and also grow the fan base because it has made a difference to Mocks.

The direct benefits that Mocks have seen from the Fan Page are:
– Increase in online sales by 200%
– Increase in new customers (particularly from USA and UK)
– Instant feedback on new design ideas
– Ideas for new designs
– Ideas for competitions
– Anyone who has had an issue with an order has posted it up, so we have been able to react more quickly
– We’ve used fan ideas to compile a list of 101 uses for your Mock which we have used in other marketing
– Trying to get into the USA market it has provided valuable insights into our audience and persuasive stats to tell retailers about

So this is the Mocks fan page story, a lot of it has been trial and error, as what may work for one brand will not necessarily work for another.  Would love to hear any comments.

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Filed under Facebook case studies, Small business, social media

22 reasons why your business needs a Facebook Fan Page…

Good Afternoon, Social Rabbit here, your guide to Facebook Fan Pages.

Check out the reasons that we think you need a Facebook Fan page…

  1. Brand/business awareness
  2. To connect with your audience
  3. To engage with your audience
  4. To listen to your audience (they do often have great ideas :))
  5. To find out about your audience through the insights tools, demographic info
  6. To get feedback on product or business ideas within days
  7. To be seen as “With It”
  8. So that you don’t miss marketing to those 350 million people on Facebook
  9. Because people are spending over 55 minute a day on Facebook
  10. Enables you to get feedback in real time
  11. Lets your audience “talk” to you – enabling a two way conversation between you and them
  12. A fan page can be found by internet search engines (but a profile page or group can’t)
  13. You can advertise directly to your fans, or friends of your fans
  14. A way to let your fans know about competitions and special offers and drive them to your website
  15. A cheap way to market to your audience
  16. You can be a bit more quirky and out there on a fan page!
  17. It can replace your website
  18. You can sell your products and/or services on a fan page
  19. You can promote events directly to your fans
  20. It’s environmentally friendly – nothing to print and mail
  21. It is global, so you can reach the whole world in once place!
  22. It is not “A Fad” it is here to stay

If you can think of any other reasons I would love to hear them….

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Filed under Facebook fan pages, facebook page, Small business, social media

What do Fans want from social media?

Good Afternoon, Social Rabbit here, your guide to social media.

If you have ever wondered what it is that your viewers/readers/brand lovers want from your Facebook Page, blog or Tweets then look no further.  MarketingSherpa has just conducted a study into what people want from social media. 

 MarketingSherpa.com Chart of the Week

 There will be no huge surprizes to see that people most want to learn about special and sales that are going on, however not far behind the specials they want to hear about your new products and features.  On the Mocks Facebook Fan Page we find that we get the most comments when we post a competition (around 1.2% feedback rate) and also the most impressions (over 10,000).  However when asking fans about new Mocks ranges they also get very involved.  Every page is always going to have people who are there fo the freebees, a bit like when food demostrators cook in the supermarket, here are always people eating, but those buying is a much lower number.  The trick is to not turn your page into a place for freebees (unless that’s what you are all about), but instead offer value to your fans.  If you want to do offers, can you do fan exclusive offers?  Can you give fans the chance to be the first to see new ideas and unveil them like an event?  Think about your audience on your page… what do they want?

Enjoy your Facebook Page and let me know if you see something I should be bouncing on!

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Filed under Facebook fan pages, facebook page