Tag Archives: linkedin

Mental Monday: Linked Working by Frank Agin and Lewis Howes

Good Morning, Social Rabbit here with your guide to the world of social media.

Monday was so mental that it has slipped into Tuesday, so sorry about that readers.  Today I am reviewing Linked Working by Frank Agin and Lewis Howes

This book is all about using LinkedIn effectively to produce results.  Each chapter covers a different aspect of LinkedIn, it relates it to networking in real life and then gives an example of someone on LinkedIn who has had success with it.  Below are some of my favourite bits from the book (these are all direct quotes):

  • When you send an invitation you should always try to make it personal, or at least add some value to the message…. A personal touch always increased your chances of being accepted
  • You never know which connections will come in handy in the future.  This is why it is important to never pass judgement while on LinkedIn
  • Everyone is a networking opportunity for you (and you are an opportunity for everyone). This is a powerful networking concept. As powerful as it is, however, there are limitations to it. The primary limitation is that you have no control over where this networking strategy leads. That is, you can never tell when you will come across a networking opportunity and when you do, you have little control as to what might be.  You eliminate much of this limitation when you take it upon yourself to reconnect with people.
  • This is the Golden Rule of Networking: Give first … get second.
  • Eventually what you inject into your network – opportunities, information, support, energy and additional contacts – comes back to you.
  • Here are several ideas for expressing true altruism on LinkedIn:
    1. Offer Help When It Is Least Expected
    2. Forward Important Introductions
    3. Make Introductions
    4. Provide Useful Feedback
    5. Make New-Comers Feel Welcome
    6. Make Recommendations
    7. Express Gratitude
    8. Ask A Question
    9. Start A Group
    10. Reach Out To Help Others
  • The things you need to do in the real world of networking to get involved includes joining local groups, attending city meetings, doing community service, becoming an officer in the groups you join, and so on. The beautiful part about LinkedIn is it allows you to do those same activities in a virtual setting.
  • Another way to become actively involved on LinkedIn is the Answers section. This section gives you the ability to ask and answer questions pertaining to any topic in any industry. People actively read these answers on a daily basis, and numerous business deals have come from individuals providing compelling information.
  • Here are some suggestions for expanding your network into a variety of “cliques”:
    1. Group Diversification
    2. People Watch
    3. Group Introductions
    4. Offer Group Assistance
  • To set yourself on the path of consistent action, start by establishing certain goals you want to achieve through your networking efforts. How many new people do you want to meet in a given period? How often do you want to connect with those you already know? How much and what type of value do you want to give to those you know?  Once you have established goals, plan out the required activities for meeting your goals.
  • Your mission on LinkedIn is to follow the ABB’s of networking: Always Be Building your network. Whether you are trying to find a job, create new opportunities, close more deals, make more money or become a globally recognized industry leader, the success factor for every networker is to Always Be Building your network of connections and opportunities.

Obviously there is a lot of info in this book, whether you are new to LinkedIn or have been using it for years I am sure you will find something useful.  It is written in an easy to understand and read style, with only 100 pages it is a quick read.  It doesn’t go into details in terms of click here, do this, do that, but is more about the overall objectives and ways you can use LinkedIn.

If you have read this book and have any comments please let me know below or on the Social Rabbit Facebook Page. Or if you have any suggestions for what to read next.  I am still reading the New Rules of Marketing and PR, but I am finding it heavy going, hence why it didn’t get reviewed this week – next week I promise!

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Filed under Book Reviews, linkedin, social media

Before your start on Social Media

Good Evening, Social Rabbit here with your guide to the world of social media.

Today’s blog will be filled with furry words of advice to help you have a fantastic social media campaign.  It’s all very much common sense, but often (this Bunny included) we get carried away with the excitement and addictiveness of Facebook/Twitter/LinkedIn/Foursquare etc that we forget to start at the beginning.  DON”T WORRY!  It’s not to late.

You want to use a social network for business, your business, it might be a hair salon, real estate office, coffee shop, accounting firm, clothes store, product or whatever, the rules are the same for EVERYONE.  So you have decided which social networking tool or tools you want to use, now follow these steps;

  1. What is the purpose of what you are doing? For your Facebook page what is the purpose?  Why are you setting it up (because it’s fun doesn’t count), I want real reasons, eg to build a relationship with my audience, to use it to find out more about them, to get my product awareness out to a wider audience etc – get the picture?  This is the same if you are choosing Twitter or LinkedIn you NEED a purpose, if you don’t have one, well it just won’t work as well, and you will find it harder to maintain.
  2. What are your goals? Eg for your Facebook page you want to get 500 likers in the first month and increase the click throughs to your website by x%.  For Twitter it maybe that you want to be retweeted x number of times and gain x number of followers in the first month.  Whatever you decide that your goals are these are something that you can go back to and see how you are tracking and decide if it’s working.
  3. What have you got to offer?  OR What value are you adding?  OR Why should people follow you/connect with you or like you? This is the old “what’s in it for me”.  This should interlink with your purpose, so if your purpose is to “be seen as an expert in social media” the value you add could be in unravelling the mysteries behind social media, helping people to understand it and use it to grow their business.
  4. What are you going to promise? I have said this before that your followers etc have memories like elephants – they never forget.  So if you entice them to your Facebook page with the offer of free ebooks or the chance to win prizes or a daily tip, when they don’t get it they WILL rebel.  Rebelling in the social networking world means de-friending/unfollowing/disconnecting, which when you have worked SO hard to get them is not what you want.

The idea behind following these steps is that when you get stuck and think “oh no what shall I blog about, post, tweet etc.” you know what your purpose, values and goals are so it makes it easier for you to deliver.  PLUS it helps with the consistency of your message, if people know you as a social media expert, then you suddenly start rambling on about how to make apple tart, it’s kinda confusing…  They won’t know what’s happening, they will lose a bit of trust and faith, who is this flaky person that yesterday was telling us how to get more likers on Facebook and now is talking about how to get the pastry just right on an apple tart…..

If you already have your social networking set up, it is NEVER too late to go back and revisit what you are doing and why, and don’t think you have to stay with what you decide forever.  However don’t change your mind daily, but often it can take a while to find your niche that both you and your readers are comfortable with, so by all means try out a few things, but let them know.  For example, when I decided to start Mental Monday’s on this blog to review books, I said that I would see how it goes, but I am not doing it daily, only once a week.  So if say 50% of you guys don’t like it I guess you don’t tune in on Monday’s, but no one has complained yet!  But if you want to make a comment do, I LOOOOOOOOOOOOOOOOOOOOOOOOOOOVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVE comments positive and negative.

Tell me below what you think or on the Social Rabbit Facebook Page.

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Filed under linkedin, Small business, social media, twitter

9 ways to Share to Grow

Good Evening, Social Rabbit here with your guide to the world of social media.

Firstly, an apology for all my avid daily readers, yesterday just completely ran away with me and I didn’t blog, so to make up for it, I will blog twice today 🙂

Today’s topic Share to Grow encompasses all that social media is about, the sharing of ideas, value, results, helping others without expecting a return and growing your business based on the fact that people trust you and love what you are doing.

How you can share to grow:

    1. Write a blog post in your area of interest/expertise and post it on your Facebook page, on Twitter, on LinkedIn etc.  Add it to http://www.ezinearticles.com have it on your website, share what you know with others, believe me it works!
    2. Write a whitepaper (whitepaper’s are basically pdf documents on a topic, usually a few pages long) on your area/passion and give it to people through social media, again it positions you as an expert and allows you to get your brand out there
    3. Create a short video and share it on YouTube/Facebook/Twitter, this doesn’t have to be super high tech, you can see what we do on Social Rabbit TV.  If it’s amusing and/or useful it will go viral spreading the word about your business
    4. If you have done a presentation recently, as I did today, then create yourself a free Slideshare account and upload it.  The presentation I did on using social media for B2B is now up on Slideshare.  If you look around Slideshare you will see that the presentations are sometimes a few slides and sometimes lots, so you just say what you want to and then put your branding on it, just try to make it topical
    5. Use the answers section in LinkedIn (click on the more button on the top navigation to get to it), answer questions from people in your areas of expertise, you will find that you will quickly grow your network and opportunities will start to come your way
    6. Read other people’s blogs and make comments – not just a cool thanks comment, but adding value, it could be an example of when you have seen that working, or asking for more clarification, if you add value feel free to put a link back to your site/blog at the bottom
    7. Write up a case study of your successes with social media/or other topics, tell the world, don’t be modest.  There are lots of doubters on social media out there looking for ideas and suggestions, so tell them what results you can get.  Plus it helps others when they are writing presentations.  For the B2B preso I did today I struggled to find case studies that actually gave results – a lot of people do not share well.  The case studies can be used when responding to blogs, answering questions on LinkedIn, posted on your blog, tweeted out, posted on slideshare and will get you a lot of exposure
    8. If you are using Twitter regularly search on hash-tags that are relevant to your business, and then respond to comments, eg I sent a tweet asking about venues in Brisbane for the events next week, I got a response from a conference centre asking if I needed any help – I liked that
    9. If networking groups are looking for someone to talk on an area you are an expert in volunteer (it’s highly unlikely you will get paid), but it is good exposure for your business, and again positions you as an expert and you can share your knowledge with others.  Don’t forget you can approach them as well.

    The moral to this story is put yourself out there, you are an expert (in something) so show people.  Opportunities do not very often just land in your lap, instead you have to put the work in for them to fall.

    I’d love to hear of any successes you have had sharing with others, please tell me in the comments or on the Social Rabbit Facebook Page.

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      Filed under Blogging, Facebook fan pages, facebook page, linkedin, Small business, social media, twitter

      Is Social Media in Real Estate different to other industries?

      Good evening, Social Rabbit here with your guide to the world of social media.

      Today this Rabbit went to a real estate conference, not because I’m about to get into real estate, but because there was a social media speaker there talking about using social media in the real estate business.  The speaker was Matthew Ferrara, an American guy with a background in real estate, below is him in action on stage in Sydney.

      It’s always interesting to hear what other people have to say on social media, and these are the tips I picked up…

      1. Use social media to a) build your business and b) to learn from your customers, not advertise to them
      2. In social media do activities that create a dialogue with your customers and enables you to learn from them
      3. Look for a way to give your customers value
      4. Your job in using social media is to a) show up, b) watch, c) listen and d) learn
      5. Australian’s are on social networking sites on average more hours a month (7 hours) than people in any other country
      6. Get on fewer networks with a deeper presence rather than spreading yourself across lots
      7. Make your page/profile engaging not just a brochure
      8. Be aware that different networks have different norms, eg LinkedIn is a professional site, whereas Facebook is more relaxed.
      9. Use profile pictures to attract attention in people’s news feeds
      10. Interact with people as you would in real life, imagine you are talking to them at a lunch, rather than just bombarding them with information/things to buy or info on your business
      11. Use a “share to grow” strategy, which is about being a multiplier, creating posts that add value and people want to share
      12. Use WIFT (what’s in it for them) when writing posts
      13. Don’t over advertise to your readers, he recommends 1 ad to 50 value add posts
      14. Regularly search what people are posting and reposting about your business, so that you can see what they like to share
      15. Integrate social media into your current sales and marketing plan
      16. Focus on one network that cascades into others (eg Facebook to Twitter)

      My favourite from Matthew’s talk is his idea of a “share to grow” strategy, this is going to be a topic covered in a future post.  This is about value adding to grow your network, because people will share something if it makes them laugh, gives them new info, gives them new skills or ideas.  Of course I have talked lots previously about adding value and engaging customers, but haven’t put it into a phrase.  It was very interesting to see a speaker talk on something this Rabbit is an expert in and how he phrases things.  I am not sure if I agree with the 50-1 advertising to value add ratio, this really does depend on your community, your business and your purpose for social media.  I don’t think that there is one hard and fast rule, it can vary greatly.  But, it is interesting to see what people think should be done, I think we should try out different things and see what works.

      Finally to come back to the question posed on this blog: Is Social media in real estate different to other industries?  The answer is NO, social media in any industry is about building relationships, communities and adding value.

      Have you seen a good speaker lately that has made you look at a topic in a different way?  Tell me in the comments or on the Social Rabbit Facebook page.

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      Filed under Facebook fan pages, facebook page, linkedin, Small business, social media

      10 reasons why giving is good

      Good Evening, Social Rabbit here with your guide to the world of social media.

      I come to you fresh from a full day Facebook workshop I ran today with some fabulous wannabee Rabbits….  Their Facebook Pages if you’d like to check them out are: Baiden Mitten, Borne Naked, Dubsat, Crazy Tonkinese Cat Lovers and Websend.

      I was hoping for some fantastic blooper comments (I know that this is a bit negative, but often you get them from newbies, but not in a nasty way) that would inspire a blog, but the group were far to sophisticated for that!  So instead I want to write about the importance of giving.  For all you social media diehards who have been at this for a while, you will already know what I am about to say, but for those newbies out there it needs to be said:

      GIVING IS GOOD FOR YOU!

      What do I mean by giving?

      • Giving ideas to other people about what they could do to improve on their Facebook page/tweeting/LinkedIn profile
      • Giving their pages a shout out (eg me in this blog post!)
      • Referring people to them (if you are happy with what they have done for you)
      • Posting a positive comment on their Facebook Page
      • Tweeting about how amazing they are (thanks to @JoannaOuthwaite for that today)
      • Referring them in answer to a LinkedIn question
      • Answering a tweet that is calling out for help
      • Acknowledging a competitor if they have done something good

      Basically offering help without expecting something in return.

      What inspired me to write about giving is good?  Well today on the course I talked to all these fantastic page owners about their pages and what they could do with them – I get SOOOOO excited, I love offering suggestions and ideas to others on how to grow their Facebook pages.  I get totally carried away and it gives me a buzz.  I enjoy seeing people succeed.  I came away feeling so passionate about what I do and that I have actually helped them.  Yes, they were paying to be on the course, but I didn’t have to give them competition ideas or suggestions on copy writing, I could have let them think up everything themselves and just shown them the how-to.

      10 Reasons Why Giving is Good

      1. It makes you feel good
      2. It makes the other person feel good
      3. What goes around comes around (or karma)
      4. You can inspire people to reach their goals
      5. You help people to reach their goals
      6. It inspires you in your business
      7. By giving without expecting a return you are perceived as being generous (it’s all about the personal brand)
      8. It helps with the WOM (word of mouth) advertising for your business/page
      9. Social media spreads the good stuff like wildfire = increased brand/business awareness
      10. You can turn someone to “liking” your business into a “raving fan” = they promote your business for you

      So have I persuaded you?  I know that the last 5 reasons on my list are not about “feeling the love” but more about “what’s in it for me”.  But lets face it no one and I mean no one does something for nothing, whether they do it to feel good or they do it to promote themselves it is never for nothing.  The main thing is that you do it because you enjoy it, if you don’t it will show!

      Obviously you just cannot afford to give all the time, but that doesn’t mean that you can’t give some of the time? does it?

      This Rabbit is feeling very passionate tonight about giving, and loved running the course today.  Has anyone done any giving lately?  Tell me in the comments below or on the Facebook Page.  Tip: that could be you giving to someone today 😉

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      Filed under Facebook fan pages, facebook page, Small business, social media

      Your personal brand is always with you

      Good Afternoon, Social Rabbit here with your guide to the world of social media.

      Today there has been some uproar in the Australian press after a journalist tweeted offensive comments at the Logies on Sunday night, the story is here.  The newspaper columnist/comedian was sacked by the paper after her tweets caused negative comments, although she wasn’t actually reporting for the paper at the time.

      This brings to the foreground something that this Rabbit has known for a while, the on and offline worlds work the same way – you can’t be rude to people without repercussions in either place if you are in an open forum.

      It comes back to your personal brand (Gary Vaynerchuk talks a lot about this in Crush It!) and what you want people to take away from meeting/talking/interacting with you. As Erik Qualman says in Socialnomics what happens in Vegas stays on Youtube!

      Everyone has heard how people very quickly assess others and form an opinion of them, well now with the aid of social networks like Facebook and LinkedIn this is even easier and they don’t even need to meet you!! So how can you make sure that you are dressed properly and don’t have your underpants ontop of your trouseurs – superman style?

      On your personal Facebook profile lock down your privacy settings so that only friends can see your info, pictures etc. You can also restrict tagging of you in photos, which will stop some drunken dancing on a bar photo with your name on it going viral.

      On LinkedIn…
      – Check out some profiles of people you respect and/or admire for ideas of how to get it looking professional
      – Make sure that your photo is professional and you are dressed properly! (see superman comment above)
      – Fill in all your information in the boxes, if you don’t it could give the impression that you are a) lazy, b) unable to finish tasks, c) not taking it seriously or all three. See how I already have an opinion?
      – Spell check everything twice, or ask someone else to read your info, does it make sense? Bad spelling and grammar again makes you look lazy and careless and can quickly switch people off.
      – Be courteous, if you are responding to questions give your reply thought, don’t just throw out anything just to say yes I’ve answered a million questions today!
      – Put thought into your status updates – how can what I’m saying add value to others?

      Are you getting it? Your personal brand whether at work or at play is now integrated in a way that you can be judged and found wanting without even knowing about it!

      Your personal brand is what you make it, think about how you’d like to be perceived and work towards that.

      Would love to hear any comments below or on the Social Rabbit facebook page

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      Filed under linkedin, Small business, social media

      Social Rabbit TV launches

      Good evening, Social Rabbit here with your guide to the world of social media.

      Today a post with a difference, I have launched Social Rabbit TV on YouTube with our own channel http://www.youtube.com/user/TheSocialRabbit

      The Chief Rabbit has long wanted to have her own TV show, and although this isn’t quite what she envisaged, it is now reality 🙂  Have you noticed how you can near enough do anything you want with social media?

      Today there are only a few shows up, but don’t worry more will come.  The two I added today are:

      30 minutes a day on social media – how much time should you spend on social media (the title kind of gives it away!)

      30 minutes a day on LinkedIn – this explains what you need to do each day on LinkedIn to be succcessful on it

      To come will be 30 minutes a day on Facebook, plus other topics as I develop them, but I want each one to give you practical ideas that you can take away and implement to make your social media work better for you 🙂

      If there is anything in particular you would like tackled please comment below or on our Facebook Page.

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      Filed under linkedin, Small business, social media