Tag Archives: liquor

Mental Monday: Crush It! by Gary Vaynerchuk

Good Morning, Social Rabbit here with your guide to the world of social media.

Today I’m reviewing the book Crush It! by Gary Vaynerchuk, the full title is actually “Why now is the time to Crush it! cash in on your passion”.  This book is a very easy read, I think I read it in about 1.5hours, maybe less.  Gary is the creator of Wine Library TV a video blog on wine, and using blogs he grew his family liquor business from $4M to $50M in 8 years, not bad hey?

Gary is ALL about doing something you love, being passionate about it, and using that passion on the internet.  He is also BIG on hard work, as in really hard work, he talks in his book how when he first started his video blogs he would make the blog and then spend 8-9 hours A DAY commenting on other blogs, researching, tweeting and generally getting out there and “meeting the neighbours”.  This I have to say is one of the main reasons I love his work.  The fact that he does work.  The way he writes in his book is exactly the same as the way he talks (I saw him in April in Sydney).  When I was at the conference in Sydney a lot of people kept asking him but how long do you spend on social media a day, how long do I need to spend, and similar questions.  He kept coming back to one point – I love it and therefore it doesn’t feel like work.  This is what I love about him, as this Rabbit feels exactly the same, EXACTLY, if you enjoy it does it matter how long you spend doing it?

So in true form here are a few of my favourite bits from the book – they are all direct quotes,

  • I know you were hoping for some links and resources, but if I’m going to teach you how to fish properly, I can’t bait the hook for you.
  • Your blog will be your main home, your central location with a no-exceptions open-door policy where anyone can find you.  It also serves as storage for all the content you will create, essentially building an archive where people can see how you and your business have evolved and expanded.
  • The real beauty of Twitter and Facebook (and all the other social networking sites) is that they offer a massive opportunity for every entrepreneur and business to keep constant tabs on what their customers are thinking about them.
  • If you are a video blogger you must have  TubeMogul account.  It’s a website that allows you to upload your video once, then distributes it to countless video-sharing sites for free.
  • If you want to dominate the social media game, all of your effort has to come from the heart
  • assuming you’re doing this right, you’ll be bleeding out of your eyeballs at your computer [on hard work and time spent]
  • No one makes a million dollars with minimal effort unless they win the lottery.
  • If you contact me within a year of starting your business to complain that you haven’t made the money you thought you would, you’re not listening.  I said that you could make a ton of money being happy; I didn’t say you could do it overnight.
  • But creating your content is the easy part.  Of course your product should be as good as it can be, but it should also be the least time-consuming element of your whole endeavor.
  • Care.

 I think that from the extracts above you get the idea behind Gary and his book.  It is a quick easy read that you will want to come back to every time you need that kick up the bum to get you moving.

Until next week enjoy, have fun and get busy on your social networks.  If you have a book you’d like me to review please post it in the comments or on the Social Rabbit Facebook Page.

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Filed under Book Reviews, Small business, social media