Good Morning, Social Rabbit here with your guide to the world of social media.
It’s Mental Monday again, today’s book is “If you don’t have big breasts, put ribbons on your pigtails & other lessons I learned from my mom” by Barbara Corcoran with Bruce Littlefield. This book is not just for women, so guys don’t switch off yet.
This book is written by a New York Real Estate Queen in 2004, so yes it is a few years old, but it was just given to me recently, so it shot to the top of the reading pile. You may wonder what this has to do with social media or with your business, but believe me there are a lot of great ideas in here that you can use. The book is a super easy read, with each chapter covering a slightly different topic, but it is full of ideas from Barbara’s experiences. The idea behind the title is that you have to make the best of what you’ve got, not worry about what you don’t have – however it may be a little fluffy for some people. Here are my favourites (all direct quotes):
- Perception creates reality: What you decide to put out there is what others will believe. With social media you can give the perception of being a massive company while operating from your spare room, it’s all about what you say and how you say it. Yes, be honest and transparent, but you don’t need to say you are writing from your bed!
- Good salesmanship is nothing more than maximising the positive and minimizing the negative. Although your competition might offer something you can’t match, that doesn’t matter. What matters is that you identify and play up what you’ve got: Look at why someone should become a liker of your page, or why they should follow you on Twitter, instead of why they shouldn’t. What have you got to offer readers/viewers? How can you differentiate your business? Is it the personal service? The quick turnaround time? Your knowledge? What are you doing differently? If you value it others will.
- Finding opportunity is a matter of believing it’s there: This of course is true, but you first need to do your homework. But this is all about passion, be passionate about your product/service/business and others will get infected with that passion and excited.
- Good systems make plans happen: Make sure you know how new leads are coming to you so you can measure the effectiveness of your social networking. Before you start a campaign plan it, so that you make the most of all the opportunities it is going to present.
- It’s your game, make up your own rules: So true, who says that you can’t be called The Chief Rabbit and wear rabbit ears in your online videos? You decide what is going to work for you, you don’t need to be the same as everyone else, often it is that quirky thing that makes you stand out
- If you want to be a better Cheerleader, you better know the cheers: Whatever business you are in, you need to understand what is required in that industry, so if you are trying to pitch for business you are ready with the answers to what they want to know. In social media this is the same, if you are trying to position your cafe as the best for homemade food on Facebook but have no pics of the food you are missing out.
- fretting about what the other guy thinks often stops you from trying in the first place: Don’t worry that Starbucks UK has 342k likers on Facebook, instead worry about what you are doing to attract people to your page to interact with your business
- I find that every big success happens after I think I’ve exhausted 100% of my options. For me, success only happened after I gave another 10%: Don’t give up, there are always options, ask friends in a different industry what they are doing to get so many followers on Twitter, search on the net for articles to give you inspiration, ask Social Rabbit or ask your followers what interests you? If it interests them it will probably interest others.
- When there are 10 buyers and 3 puppies, every dog is the pick of the litter: The more people who want what you have and the fewer you have the higher demand will be for your business/product/service. Entice people with offers to follow you/like your page by making it the place to be… run offers for likers only, or entice new followers in with free ebooks but only to the first x number or today only, or before the end of the month.
Yes this book, was rather fluffy and generic, but it also had some good reminders about what you should be doing, which often I find we forget in the day to day rush to post, comment, like pages and tweet.
Next week I will be reviewing a harder hitting book – The New Rules of Marketing & PR by David Meerman Scott, which will probably have so many ideas that I better start the blog now!
If there is a book you’d like The Chief Rabbit to read (to see if it’s worth a read) let me know in the comments or on our Facebook Page.