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9 Tips to Improve your LinkedIn Profile

Good Morning, Social Rabbit here with your guide to the world of social media.

Today in Sydney it is a wet rainy day, so perfect for getting your social networks firing!  Below are a list of things you should do RIGHT NOW to improve your LinkedIn profile, but first if you are a newbie to LinkedIn a few stats:

  • LI is a professional social network
  • There are 66 million people using it globally (in Australia 1.2 million)
  • The average income of users is $109,000
  • The average age of users is 37

If you are a professional looking to connect with other professionals this is the network for you, use it to grow your business, increase brand awareness (for you and/or your business) and position yourself as an expert.

TIPS:

  1. Set up a LinkedIn profile if you don’t have one, if you do skip straight to no. 2!
  2. Make sure that your profile is 100% complete, yes even the hard boxes people.
  3. Keywords are really important in your profile because they help people find you when they want someone with your expertise by searching in people eg accountant.  You need to decide what you want your expertise/specialty to be – ideally 1 or 2 words and use that.  There are 5 places you should include your keywords…
    a) Your headline – the line of text under your name is your headline, it should not say “Director at x” but instead what you do and how you can help people
    b) In your current work experience
    c) In your past work experience
    d) In your summary
    e) In your specialties
    TIP: To edit your profile click on PROFILE and then edit

4. Website – rather than use the defaults that LinkedIn gives you, eg My website or My blog, choose the OTHER category then you can customise what they are called, as I have done in my profile above, this gives your audience a much clearer idea of what they are going to be looking at
5.  Recommendations – The more recommendations you have the higher you will appear in searches within LinkedIn (however, it is not this alone that ranks you).  Plus if people are looking for people to do business with they are going to prefer to work with someone who has been recommended than someone who hasn’t.  There are two ways to get recommendations – give them (people will usually give back) and ask people who you have worked with – do not ask randoms.  When someone gives you a recommendation it is the same as in the offline world, by recommending you are putting your reputation out there saying this person is good.
6.  Summary – Don’t use this to say I’ve got x sales, but instead use it to tell people what you are all about and how you can help them.  Make it easy to read, so that does NOT mean one massive paragraph!
7.  Specialties – Make sure you fill this in, this looks best if it is a list, rather than word, word etc.  Put in here what you offer people and how you help them, eg Growing Facebook Pages
8.  If you have a blog add it in using the applications on your profile, so that when people look at your profile they see it – it gives you more credibility, however don’t add it if you only have 2 posts and they were from 2008!
9.  Your public profile URL – please customise it… you can have it looking like this:   http://au.linkedin.com/in/larasolomon rather than like this: http://au.linkedin.com/pub/lara-solomon/7/a97/275, it makes it easier for people to find you, and if you use it in your email signature it looks good!

These 9 tips will take you 30 minutes max to do (depending on how many recommendations you write), but will make your profile look much more professional, and more importantly will tell people who visit you much more about you and how you can help them.  If you want to connect with me on LinkedIn I’d love to, so please send me a request.

There is lots lots more you can do with LinkedIn, more posts to follow 🙂  But tell me below if you are stuck on something.  Until them this Rabbit is off to bounce in puddles…

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Filed under linkedin, Small business, social media

Before your start on Social Media

Good Evening, Social Rabbit here with your guide to the world of social media.

Today’s blog will be filled with furry words of advice to help you have a fantastic social media campaign.  It’s all very much common sense, but often (this Bunny included) we get carried away with the excitement and addictiveness of Facebook/Twitter/LinkedIn/Foursquare etc that we forget to start at the beginning.  DON”T WORRY!  It’s not to late.

You want to use a social network for business, your business, it might be a hair salon, real estate office, coffee shop, accounting firm, clothes store, product or whatever, the rules are the same for EVERYONE.  So you have decided which social networking tool or tools you want to use, now follow these steps;

  1. What is the purpose of what you are doing? For your Facebook page what is the purpose?  Why are you setting it up (because it’s fun doesn’t count), I want real reasons, eg to build a relationship with my audience, to use it to find out more about them, to get my product awareness out to a wider audience etc – get the picture?  This is the same if you are choosing Twitter or LinkedIn you NEED a purpose, if you don’t have one, well it just won’t work as well, and you will find it harder to maintain.
  2. What are your goals? Eg for your Facebook page you want to get 500 likers in the first month and increase the click throughs to your website by x%.  For Twitter it maybe that you want to be retweeted x number of times and gain x number of followers in the first month.  Whatever you decide that your goals are these are something that you can go back to and see how you are tracking and decide if it’s working.
  3. What have you got to offer?  OR What value are you adding?  OR Why should people follow you/connect with you or like you? This is the old “what’s in it for me”.  This should interlink with your purpose, so if your purpose is to “be seen as an expert in social media” the value you add could be in unravelling the mysteries behind social media, helping people to understand it and use it to grow their business.
  4. What are you going to promise? I have said this before that your followers etc have memories like elephants – they never forget.  So if you entice them to your Facebook page with the offer of free ebooks or the chance to win prizes or a daily tip, when they don’t get it they WILL rebel.  Rebelling in the social networking world means de-friending/unfollowing/disconnecting, which when you have worked SO hard to get them is not what you want.

The idea behind following these steps is that when you get stuck and think “oh no what shall I blog about, post, tweet etc.” you know what your purpose, values and goals are so it makes it easier for you to deliver.  PLUS it helps with the consistency of your message, if people know you as a social media expert, then you suddenly start rambling on about how to make apple tart, it’s kinda confusing…  They won’t know what’s happening, they will lose a bit of trust and faith, who is this flaky person that yesterday was telling us how to get more likers on Facebook and now is talking about how to get the pastry just right on an apple tart…..

If you already have your social networking set up, it is NEVER too late to go back and revisit what you are doing and why, and don’t think you have to stay with what you decide forever.  However don’t change your mind daily, but often it can take a while to find your niche that both you and your readers are comfortable with, so by all means try out a few things, but let them know.  For example, when I decided to start Mental Monday’s on this blog to review books, I said that I would see how it goes, but I am not doing it daily, only once a week.  So if say 50% of you guys don’t like it I guess you don’t tune in on Monday’s, but no one has complained yet!  But if you want to make a comment do, I LOOOOOOOOOOOOOOOOOOOOOOOOOOOVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVE comments positive and negative.

Tell me below what you think or on the Social Rabbit Facebook Page.

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Filed under linkedin, Small business, social media, twitter

Is Social Media in Real Estate different to other industries?

Good evening, Social Rabbit here with your guide to the world of social media.

Today this Rabbit went to a real estate conference, not because I’m about to get into real estate, but because there was a social media speaker there talking about using social media in the real estate business.  The speaker was Matthew Ferrara, an American guy with a background in real estate, below is him in action on stage in Sydney.

It’s always interesting to hear what other people have to say on social media, and these are the tips I picked up…

  1. Use social media to a) build your business and b) to learn from your customers, not advertise to them
  2. In social media do activities that create a dialogue with your customers and enables you to learn from them
  3. Look for a way to give your customers value
  4. Your job in using social media is to a) show up, b) watch, c) listen and d) learn
  5. Australian’s are on social networking sites on average more hours a month (7 hours) than people in any other country
  6. Get on fewer networks with a deeper presence rather than spreading yourself across lots
  7. Make your page/profile engaging not just a brochure
  8. Be aware that different networks have different norms, eg LinkedIn is a professional site, whereas Facebook is more relaxed.
  9. Use profile pictures to attract attention in people’s news feeds
  10. Interact with people as you would in real life, imagine you are talking to them at a lunch, rather than just bombarding them with information/things to buy or info on your business
  11. Use a “share to grow” strategy, which is about being a multiplier, creating posts that add value and people want to share
  12. Use WIFT (what’s in it for them) when writing posts
  13. Don’t over advertise to your readers, he recommends 1 ad to 50 value add posts
  14. Regularly search what people are posting and reposting about your business, so that you can see what they like to share
  15. Integrate social media into your current sales and marketing plan
  16. Focus on one network that cascades into others (eg Facebook to Twitter)

My favourite from Matthew’s talk is his idea of a “share to grow” strategy, this is going to be a topic covered in a future post.  This is about value adding to grow your network, because people will share something if it makes them laugh, gives them new info, gives them new skills or ideas.  Of course I have talked lots previously about adding value and engaging customers, but haven’t put it into a phrase.  It was very interesting to see a speaker talk on something this Rabbit is an expert in and how he phrases things.  I am not sure if I agree with the 50-1 advertising to value add ratio, this really does depend on your community, your business and your purpose for social media.  I don’t think that there is one hard and fast rule, it can vary greatly.  But, it is interesting to see what people think should be done, I think we should try out different things and see what works.

Finally to come back to the question posed on this blog: Is Social media in real estate different to other industries?  The answer is NO, social media in any industry is about building relationships, communities and adding value.

Have you seen a good speaker lately that has made you look at a topic in a different way?  Tell me in the comments or on the Social Rabbit Facebook page.

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Filed under Facebook fan pages, facebook page, linkedin, Small business, social media

Facebook Friday: Learning with Magnatts

Good Morning, Social Rabbit here with your guide to the world of social media.

Today is Facebook Friday once again, where I review a Facebook page, today’s page is Learning with Magnatts.

 So what are they doing that is working and what could use a bit of help?

This is working

  • I am pleased to see that they have their unique URL
  • They have over 600 people who like the page
  • A nice touch wishing their likers happy birthday, that kind of thing stands up and gets noticed by people as has happened here
  • Good use of the discussion board, although prehaps use it to talk about people’s purchases, eg which is your favourite magnet that you bought, or have shopping dilemma’s such as which magnet is best for a girl aged 13 who is into ponies
  • Great initiative to add a review tab, but rather than leave it empty why not get at least 1 or 2 reviews up from friends, or incentivise people to write them by offering vouchers
  • Regular posting is good.
  • Love the post on April 29 giving an example of how to use the magnets, there should be more of this happening,

Improvements:

  • Get a landing tab people – I landed on the wall, and I have no idea what the page is all about, it’s very very cheap to get a tab (we are talking under $100), and you can even do it yourself!
  • Add in the http:// before the web address in the box under the picture so that the address hyperlinks
  • The logo is really small and doesn’t make use of the full 200 by 600 pixel space that can be used, this could be used to display products in
  • The post put up on May 3rd had an image that went to another tab on Facebook – the post was promoting free shipping – this image should have been of a product and should have gone directly to the website, I am guessing that’s where you can buy…
  • They could add a store to their Facebook page using a free app such as Vendor shopping cart giving people more options to buy will improve sales
  • The info tab contains nothing about the company, this needs to be filled in.  Look up keywords on Google and use them when writing the sentences on this tab, it helps with SEO massively.
  • They could do a lot more with their photos tab, why not create an album for each range and showcase the products
  • Try to engage customers in the posts, eg ask which design do you prefer this or this?  include images
  • Why not include a picture of children actually using the magnets, there is nothing to give visitors an idea of perspective in terms of size of the magnets
  • When mentioning the website in ANY post always put http:// so it hyper links, people are lazy/busy and don’t have time or can’t be bothered to copy and paste, make life easy for them!
  • There is quite a bit of repetition on the page in terms of very similar/exact posts on the same day, try to reduce the repetition as it may turn people off
  • Why not use the notes tab to suggest the best magnet for different children, eg by age, sex or interest, people can then subscribe to them and use it as a learning resource, plus in notes you can include photos in the note.  This would showcase the product as well as help your customers, and potentially encourage them to buy more as it would give them ideas on who to buy for

The Chief Rabbit can do this for your page – with more depth, it is now a service we offer for only A$250 (per page) with a written report of actions and suggestions, email Lara@SocialRabbit.net for more info or visit our Facebook Page.

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Filed under Facebook fan pages, facebook page, Small business, social media

The deadliest weapon in Your Social Media Kit!

Good Afternoon, Social Rabbit here with your guide to the world of social media.

So what is the deadliest weapon in your kit?  Any ideas?

It is the BIG P….  also known as Planning (but that doesn’t sound as sexy!).

Why is the BIG P so important?

– Without planning you don’t know what you are doing each day, and it therefore means that you can be scatter gun, instead of focused
– Planning means you will deliver a consistent message
– Planning means that everyone in the team knows what is happening and what to expect = no surprizes
– Planning allows you to integrate different aspects of your marketing and therefore get a bigger BANG for your buck!
– Planning means  you know what you are spending when (time or money)
– Planning means less repetition
– Planning means no last minute panics of “oh no I need to write a post what shall I write…”
– Planning = quality (or it’s far more likely to)

So how do you tackle the BIG P?

Posts: Where ever you are posting plan your posts, I’ve developed this highly complex worksheet (NOT!) where I write posts a week in advance then go back and fill in the results, so that I can see which posts got responses and which ones didn’t so that going forward I don’t have to guess what will and won’t work.  I do this in excel and start a new tab for each month.

Competitions: Before you start work out,
– What they will win
– How they enter
– How will you tell them about the comp
– What info do they need to give you when entering
– When the closing date is
– When you will announce winners
– How you will announce the winners
– How will you get prizes out
– Does it adher to guidelines for your country and/or the social network you are posting it on

Ad’s: Before you start draw lines in the sand, how much do you want to spend?  what do you want to achieve?  what do you want people to do when they see the ad?

This is just three aspects of the BIG P, but lots of food for thought, more will follow.  Let the Chief Rabbit know how your tackle the BIG P in the comments…

Love this blog, then check out the Social Rabbit page on Facebook.

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Filed under Facebook fan pages, linkedin, Small business, social media, twitter

Mocks Fan Page Case study

Good Afternoon, Social Rabbit here, your guide to the world of Facebook Fan Pages.

The Mocks Fan Page has been about since October 2009, as the creator of Mocks (and the Fan page) I wanted to give you some insights into how we have managed to achieve over 12,000 fans in just over 2 months.

Mocks has been on Facebook with a profile page since 2008 (we were later starters!) But it wasn’t until I attended an Austalian Businesswomen’s webinar that I realised the FULL POWER that Facebook Fan Pages can offer. I did think, as you probably do, what’s all this hype about Facebook, it’s not doing much for me, and it’s rather a hassle!

On Monday October 19th we set up the Fan page and encouraged all our current “274 friends” from the profile page to move over and become fans, this in itself is a challenge, I thought that unless they are a “die hard” Mocks fans, they won’t be bothered.

LESSON: work out what you want from Facebook before you set it up, as if you try to change it later you can, but a) you’ll lose people and b) you’ll annoy them

Over the next three weeks we incentivised our “old friends” to become fans by giving them a FREE Halloween Mock if they moved over by the end of the month, through this we managed to get about 227 friends to become fans.

Then I decided I wanted to have 1,000 fans before the end of November, I saw no reason why we couldn’t (although my team were not quite as confident as I was). So how did I do it?
– BRIBERY FOR NEW FANS
– COMPETITIONS FOR FANS
– FAN PHOTOS
– FAN POSTS
– DAILY MOCKS POSTS
– DAILY COMMENTS ON FAN POSTS
– VIRAL
– REWARDS FOR FANS
– VIDEO UPLOADED BY US
– FACEBOOK FBML LANDING PAGE
– POLLS
– GIFTING APP
– FACEBOOK FAN ADS

By the end of December we had 10,774 fans, an increase of over 10,500 fans in two months.

Today (Jan 25th) nearly a month later growth has slowed down considerably, but we still have 12,324 fans, even though around 850 have “defanned” us – obviously they just joined for the freebees.  The challenge now is to keep those fans we have engaged and also grow the fan base because it has made a difference to Mocks.

The direct benefits that Mocks have seen from the Fan Page are:
– Increase in online sales by 200%
– Increase in new customers (particularly from USA and UK)
– Instant feedback on new design ideas
– Ideas for new designs
– Ideas for competitions
– Anyone who has had an issue with an order has posted it up, so we have been able to react more quickly
– We’ve used fan ideas to compile a list of 101 uses for your Mock which we have used in other marketing
– Trying to get into the USA market it has provided valuable insights into our audience and persuasive stats to tell retailers about

So this is the Mocks fan page story, a lot of it has been trial and error, as what may work for one brand will not necessarily work for another.  Would love to hear any comments.

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Filed under Facebook case studies, Small business, social media