Good Morning, Social Rabbit here with your guide to the world of social media.
Today in Sydney it is a wet rainy day, so perfect for getting your social networks firing! Below are a list of things you should do RIGHT NOW to improve your LinkedIn profile, but first if you are a newbie to LinkedIn a few stats:
- LI is a professional social network
- There are 66 million people using it globally (in Australia 1.2 million)
- The average income of users is $109,000
- The average age of users is 37
If you are a professional looking to connect with other professionals this is the network for you, use it to grow your business, increase brand awareness (for you and/or your business) and position yourself as an expert.
- Set up a LinkedIn profile if you don’t have one, if you do skip straight to no. 2!
- Make sure that your profile is 100% complete, yes even the hard boxes people.
- Keywords are really important in your profile because they help people find you when they want someone with your expertise by searching in people eg accountant. You need to decide what you want your expertise/specialty to be – ideally 1 or 2 words and use that. There are 5 places you should include your keywords…
a) Your headline – the line of text under your name is your headline, it should not say “Director at x” but instead what you do and how you can help people
b) In your current work experience
c) In your past work experience
d) In your summary
e) In your specialties
TIP: To edit your profile click on PROFILE and then edit
4. Website – rather than use the defaults that LinkedIn gives you, eg My website or My blog, choose the OTHER category then you can customise what they are called, as I have done in my profile above, this gives your audience a much clearer idea of what they are going to be looking at
5. Recommendations – The more recommendations you have the higher you will appear in searches within LinkedIn (however, it is not this alone that ranks you). Plus if people are looking for people to do business with they are going to prefer to work with someone who has been recommended than someone who hasn’t. There are two ways to get recommendations – give them (people will usually give back) and ask people who you have worked with – do not ask randoms. When someone gives you a recommendation it is the same as in the offline world, by recommending you are putting your reputation out there saying this person is good.
6. Summary – Don’t use this to say I’ve got x sales, but instead use it to tell people what you are all about and how you can help them. Make it easy to read, so that does NOT mean one massive paragraph!
7. Specialties – Make sure you fill this in, this looks best if it is a list, rather than word, word etc. Put in here what you offer people and how you help them, eg Growing Facebook Pages
8. If you have a blog add it in using the applications on your profile, so that when people look at your profile they see it – it gives you more credibility, however don’t add it if you only have 2 posts and they were from 2008!
9. Your public profile URL – please customise it… you can have it looking like this: http://au.linkedin.com/in/larasolomon rather than like this: http://au.linkedin.com/pub/lara-solomon/7/a97/275, it makes it easier for people to find you, and if you use it in your email signature it looks good!
These 9 tips will take you 30 minutes max to do (depending on how many recommendations you write), but will make your profile look much more professional, and more importantly will tell people who visit you much more about you and how you can help them. If you want to connect with me on LinkedIn I’d love to, so please send me a request.
There is lots lots more you can do with LinkedIn, more posts to follow 🙂 But tell me below if you are stuck on something. Until them this Rabbit is off to bounce in puddles…