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Mental Monday: Linked Working by Frank Agin and Lewis Howes

Good Morning, Social Rabbit here with your guide to the world of social media.

Monday was so mental that it has slipped into Tuesday, so sorry about that readers.  Today I am reviewing Linked Working by Frank Agin and Lewis Howes

This book is all about using LinkedIn effectively to produce results.  Each chapter covers a different aspect of LinkedIn, it relates it to networking in real life and then gives an example of someone on LinkedIn who has had success with it.  Below are some of my favourite bits from the book (these are all direct quotes):

  • When you send an invitation you should always try to make it personal, or at least add some value to the message…. A personal touch always increased your chances of being accepted
  • You never know which connections will come in handy in the future.  This is why it is important to never pass judgement while on LinkedIn
  • Everyone is a networking opportunity for you (and you are an opportunity for everyone). This is a powerful networking concept. As powerful as it is, however, there are limitations to it. The primary limitation is that you have no control over where this networking strategy leads. That is, you can never tell when you will come across a networking opportunity and when you do, you have little control as to what might be.  You eliminate much of this limitation when you take it upon yourself to reconnect with people.
  • This is the Golden Rule of Networking: Give first … get second.
  • Eventually what you inject into your network – opportunities, information, support, energy and additional contacts – comes back to you.
  • Here are several ideas for expressing true altruism on LinkedIn:
    1. Offer Help When It Is Least Expected
    2. Forward Important Introductions
    3. Make Introductions
    4. Provide Useful Feedback
    5. Make New-Comers Feel Welcome
    6. Make Recommendations
    7. Express Gratitude
    8. Ask A Question
    9. Start A Group
    10. Reach Out To Help Others
  • The things you need to do in the real world of networking to get involved includes joining local groups, attending city meetings, doing community service, becoming an officer in the groups you join, and so on. The beautiful part about LinkedIn is it allows you to do those same activities in a virtual setting.
  • Another way to become actively involved on LinkedIn is the Answers section. This section gives you the ability to ask and answer questions pertaining to any topic in any industry. People actively read these answers on a daily basis, and numerous business deals have come from individuals providing compelling information.
  • Here are some suggestions for expanding your network into a variety of “cliques”:
    1. Group Diversification
    2. People Watch
    3. Group Introductions
    4. Offer Group Assistance
  • To set yourself on the path of consistent action, start by establishing certain goals you want to achieve through your networking efforts. How many new people do you want to meet in a given period? How often do you want to connect with those you already know? How much and what type of value do you want to give to those you know?  Once you have established goals, plan out the required activities for meeting your goals.
  • Your mission on LinkedIn is to follow the ABB’s of networking: Always Be Building your network. Whether you are trying to find a job, create new opportunities, close more deals, make more money or become a globally recognized industry leader, the success factor for every networker is to Always Be Building your network of connections and opportunities.

Obviously there is a lot of info in this book, whether you are new to LinkedIn or have been using it for years I am sure you will find something useful.  It is written in an easy to understand and read style, with only 100 pages it is a quick read.  It doesn’t go into details in terms of click here, do this, do that, but is more about the overall objectives and ways you can use LinkedIn.

If you have read this book and have any comments please let me know below or on the Social Rabbit Facebook Page. Or if you have any suggestions for what to read next.  I am still reading the New Rules of Marketing and PR, but I am finding it heavy going, hence why it didn’t get reviewed this week – next week I promise!

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Filed under Book Reviews, linkedin, social media

What to post on your Facebook Page

Good Afternoon, Social Rabbit here with your guide to the world of social media.

Today we are going back to basics on what to post on your Facebook page…  But first there are some basic do’s.

DO

  • Give news ideas a try, one dodgy post is not going to kill off all your readers
  • Spell words correctly
  • Post regularly (once a week, once a day or whatever works for you)
  • If someone comments on your post then post a comment back
  • Post more than just words – use photos, videos, podcasts, links
  • Ask questions
  • Encourage feedback
  • Use symbols like 🙂 or ❤ (heart) (if relevant)
  • Make it relevant
  • Encourage visitors to check out other tabs on your page

Post examples for you to use:

  • Check out the new x, if you like it click “like” (attach a picture)
  • This is a great article for help on x (to find articles that you can use go to www.ezinearticles.com)
  • Have you heard about the latest x, what do you think? (then link to an article)
  • Who do you admire more Richard Branson or Donald Trump? (make this relevant to your audience)
  • Would you rather be stuck in an elevator with George Clooney or Justin Bieber? (again make this relevant to your audience)
  • If you need help on your Facebook page, this video gives you lots of tips (attach the video, you can search on www.youtube.com for videos to attach, you don’t need to make one)
  • Welcome to all our new visitors, if you have any questions on x post them in the comments 🙂
  • Did you know 27% of people check their social networking account if they wake up in the night… is this you? (use Google to find stats you can use)
  • We would love to see photos of you with xxx please post them
  • What would you like to see on our website? (link to your website)
  • What new designs/products/services would you like us to bring out?
  • We are running a competition on our website to win x click to enter (link to your website)
  • How long can you moo? (we have used this on the Mocks Facebook page, and although it is very silly, it’s fun and our audience loves it)
  • Has anyone here ever been bullied? We think that you are all beautiful on the inside and out! We say “No” to bullying with our ‘I delete Bullies’ Mocks (again from the Mocks page, incorporate what you are doing with your business with relevant topics in the media)
  • Want to get glammed up for the Oscars tonight, why not try…. (relate it to your products/services)
  • How about posting about Mother’s Day on your page this weekend (give your readers ideas)
  • Did you know it’s only 252 shopping days until to Christmas… better rush out now! (help your readers out, by reminding them of events)
  • The best post I’ve seen on a page is…….. (leave it blank like this to encourage people to fill it in)

Remember it isn’t about selling your products to your audience, it is about engaging them, giving them reasons to talk to you, finding out about them, having a conversation and building a relationship.  When your audience trust you, like you and are interested you can start to promote your products and they will be open to it.

Until then readers let me know if you have any awesome posts that really work for you in the comments or on the Social Rabbit Facebook Page.  Plus if you would like the Chief Rabbit to review your page and give you ideas check out the store tab on the Facebook Page to book in.

9MX2MYDGGKGZ

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Filed under Facebook fan pages, facebook page, Small business, social media

10 Questions on Facebook I got asked this week – with answers

Good Afternoon, Social Rabbit here with your guide to the world of social media.

Below are questions about Facebook that I have been asked this week, along with their answers, tomorrow will be LinkedIn so check back 🙂

Q:  When I am writing a comment on a wall how do I link my page to it without typing the whole link?
A: If for example you want to put a reference to the Social Rabbit page you type: @Social Rabbit this will then show the page in a drop down under the post and you can click on it and choose it.  You know you’ve done it right if the page name shows up in blue text, and the @ symbol has disappeared after you have moved onto the next word

Q:  How can I give my page a unique URL?
A: Go to www.Facebook.com/username and click on the page name wording

Q: How do I add an admin person to my page?
A: Logon Facebook and go to your page, on the left side under your profile picture click on “Edit page” then on the next screen go tot he right hand side and you will see admins, click on “add admin” and you can then choose them from your friends (that’s your personal profile friends) or you can type in their email address (that they use to log onto Facebook) and you’re done.

Q: I need to add a fan of my page as an admin, and I don’t know their email address….
A: Click on the view all Fans on your wall page, scroll down, round, up and over until you find them, you will see a button next to their name saying “make admin” then click close and you’re done

Q: How do I add a page to my favourite pages section on my page?
A: Go to the page you want to add and under the profile picture you will see the words “add to my pages favourites” click on this and then select the page you would like to add it to and you’re done 🙂

Q: Can I sell my products from my page?
A: Yes.  You can add an application to your page which will add an extra tab to your page, and people can then buy your products via paypal.  A good app to use is Marketplace the great thing about this, is that your products will not only be listed on your page, but also on Marketplace (basically a giant online shop selling only facebookers products)

Q: How do I add my blog to my Facebook page?
A: Use an app called Networkedblogs, this is a super easy way to add your blog as a tab on your page, it will also post each new blog on your wall – major timesaver 🙂

Q: Can I set which tab non-fans land on when they come to my page?
A: Yes.  Go to the ‘edit page’ button on your page, and then click on ‘edit’ under ‘wall settings’ here you can choose your default view for your wall, eg your page only, your fans only or both.  Then you can choose the ‘default landing tab for everyone else’ this means non-fans (note: once someone is a fan they will always go straight to the wall), choose from the drop down menu which tab you want them to land on.

Q: Can I send an email to all my fans at once?
A: Yes, although it shows up in the ‘updates’ folder rather than in the ‘messages’ folder, and they don’t get an alert to say that they have a new message.  To send one go to your page click on ‘edit page’ then on the left hand side under ‘promote your page’ there is ‘send an update to fans’ you can then choose to send it to all your fans, or only those in a certain country, of a certain age or gender.

Q: How can I link my Facebook page updates to my Twitter account?
A: Go to the Twitter App and on the left side under the profile picture click on ‘add to my page’ choose the page you want to add it to and click close.  Then go to your page and click on ‘edit page’ scroll down until you find the Twitter app, and click on ‘edit’.  Twitter will then walk you through setting it up so that all your Facebook posts automatically get posted on your twitter account.  You need to have set up your Twitter account before you add the app.

Well as you can see this Rabbit has been busy this week, if you have any questions please pop them in the comments, and don’t forget to become a fan on Facebook.

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Filed under Facebook fan pages, Small business, social media, twitter