Tag Archives: reasons

Facebook Friday: Active Management

Good morning, Social Rabbit here with your guide to the world of social media.

Today’s Facebook Friday reviews a service business – Active Management, a business consultancy firm.

What’s Happening on the Page now

  • 325 people like the page
  • The page has been going since August 11th 2009

What’s working:

  • Great landing tab using video
  • Good regular posting
  • Great that they have the URL www.Facebook.com/activemanagement
  • The slideshare tab has a number of great presentations on it, however I am a little confused as to why presentations by people other than Active Management are on there

Recommendations

  • The info tab basically contains nothing!  This is a huge missed opportunity, it needs to be rich with keywords explaining what the service is and about the company.  Even though there is not that much space in which to write text there is currently nothing about the business.
  • Look at increasing the size of the profile pic (there is 180 wide by 540 pixels high to play with) to include an image/s as well to make it stand out more
  • Use the thumbnail tool for the thumbnail pic, so that you are not just getting “ctiv” but something more interesting, baring in mind that this needs to standout in likers newsfeeds
  • The welcome tab, although it is interesting I didn’t get the same message as the info box “We are Australia’s only fitness consultancy who has been a personal trainer, sales person, manager and owner! We understand your challenges.  We provide you the tools to make your business profitable.”  As a result I am left feeling rather confused I got the impression it was about business coaching….
  • Although the posting is regular it isn’t engaging people, there is one guy who comments every now and again, but that is more or less it.  The posts need to be more interesting and engaging, instead of just stating facts/articles.  Ask questions, check out the blog post on Power Posting.  Make it easy for people to respond to posts, give them either or options, ask easy questions.
  • There are a lot of tabs on this page, and I suspect that many aren’t being viewed, it would be a good idea to check these out at www.facebook.com/insights and see where people are going and then tidy it up
  • The discussion tab hasn’t been used for 6 months, so I would suggest use it or lose it
  • The reviews tab – there are no reviews, so either get someone to write one or two or get rid of the tab, it makes it look like there is nothing good to say!
  • There is nothing on the notes tab, again use it or lose it
  • The “we read” tab has obviously been added and the page admin has thought I’ll come back later and modify this and hasn’t.  This is not a good reflection on the business, it adds to the slight feeling of confusion
  • There is a tab called Active Mgmt which has EVENTS, BLOG and MEET JUSTIN TAMSETT.  There is nothing in the events section, so there is not much point of having that if it isn’t used.  The blog is good, but you can’t subscribe to it there and then, you need to go to the box on the wall to subscribe – Facebook are getting rid of boxes, so it would be better if people could subscribe where the blog is.  The meet Justin section could easily be included in the info tab.  This tab is I am guessing created by Thinktank Media, because they have branded it, I would think about this, it gives the impression that Active Management and Thinktank Media are related, I don’t know if they are or not.  But this tab is doing nothing for me, and should be ditched and replaced with a blog tab using an app such as Networkedblogs.  Plus this tab is recommended viewing on the welcome tab, but I think it is disappointing in content
  • Check typos when posting
  • On the wall 30 minute sales training events are mentioned, these should be added to the events tab if that is going to be used
  • There are a number of favourite pages mentioned, so what about using the notes tab to show how Active Management have helped these fitness club, in a kind of mini case study on each one
  • How about including interviews with clients and having client testimonials on the Youtube tab
  • There are tips on the website, but these could be incorporated into the Facebook page as well, even having something like a tip a day for 7 days, this will keep people coming back to the page, and encourage new people to like the page
  • Encourage visitors to tell their story of what they have experienced in their club
  • Perhaps have a q&a section on the page once a week for visitors to ask Justin questions
  • Invite celebrity posts, eg someone who has been running a club for 10 years to give a top tip and then someone who has been running one for year.
  • There are a few call outs for more fans/likers, but give people a reason to join – there are free ebooks on the website offer them these, don’t assume that people are going to spend time finding them

Summary

The Active Management page has all the info in there, but there needs more consistency in terms of message.  Having poked around on the page for about 30 minutes I know think that it is all about business consultancy to the fitness industry, I knew nothing of Active Management before.  However when I first arrived on the page this was not the impression I got, and to be honest I am still a little confused.  I think that there is too much reliance on the visitor clicking onto the website for more info, which if they don’t get it from the Facebook Page they just won’t do.

The page needs to position Active Management as an expert in their field with useful tips, comments and articles.  At the moment it isn’t doing this effectively, as it isn’t clear enough.

Did you love this review? You can get your page reviewed by the Chief Rabbit for only $49.95, just email info@SocialRabbit.net

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Filed under Facebook fan pages, facebook page, Small business, social media

13 Reasons Social Media works

Good morning, Social Rabbit here with your guide to the world of social media.

13 reasons social media works is responding my the post 13 excuses for social media not working, I can’t really give you 13 excuses and let you loose on the world, so here are the responses with facts and figures to back it up, no more excuses people!

1) No Time…  All it takes is an hour a  day, as this article shows you how… 30 minutes in the morning and 30 minutes in the evening

2) Facebook fan pages don’t work for my industry.  Facebook pages are used by a huge number of different industries out there (I don’t want to say all, as I haven’t checked to be honest!).  There are case studies on Movie releases, Police stations, Charities, cafes, non-profitsrestaurants, pizza places, small businesses, it’s not just products, but services as well.  As a service you can promote special offers, position your business as an expert and use your fans as a mini focus group.

3) It’s a fad.  Nope, NO.  Facebook has been around since 2004, MySpace since 2003 and 6/7 years on they are still growing, as well as other social networks.  The advertising spend on TV and print is decreasing and companies are moving to online.  Groundswell blogs that social networks will be like ‘air’ in five years time.  It’s not going anywhere.

4) No one I know uses it.  This is hard to believe, 400 million people on Facebook globally and growing, LinkedIn has 60 million professionals on it.  People are using it in their personal life, and they are using it to talk to companies.  Go and ask your clients/customers, I bet more than you think are using it.

5) My friend tried it and it didn’t work for their business.  Social media is not a shoe you try on and everyone loves it, you have to build it to suit your audience.  You need to look at your audience, how old they are, what they are interested in and use this info to engage them in your social media.  It is not a one size fits all approach, look at what has worked for similar businesses in your industry.

6) People where I live don’t use it.  Check out this link, it will show all the countries globally where people are using Facebook, and that is just one social network.  Unless you are living on the Moon it’s very very very unlikely that no one is using social media.  I have just checked and astronauts have been using Twitter on their space trips since 2007!  If you are interested here is their Facebook page.

7) I have no idea what to do.  This is a lazy excuse.  There is so much information on the internet you could read about it for weeks and still not get through it all.  Good starting points are looking at the Mashable website (also available as an iPhone app) and do a search for what you want, you can also find events on here.  Check out the Social Rabbit Facebook page, as there are resources on there.  I could talk about this for hours, but a good place to start is to ask someone, even Rabbit’s are friendly!

8) I will take too long to learn.  Easy answer – outsource it!  Obviously Social Rabbit can help, but there are also lots of people out there that specialise in social media.  Just talk to them about what they have achieved for previous clients, and maybe even chat to past clients before you jump in.

9) A Facebook page does not mean sales increase.  True, if all you do is create a page and wait for people to come along, because I can tell you right now that ain’t going to happen.  One page I have just started to work on – BodyBolster, has had 18 fans since June 2009, they hired Social Rabbit this week, and overnight we doubled their fans to 36.  The secret to this is actually talking about the page and  updating content!

10) Only geeks use Twitter.  OK, harsh I know, but it depends on your definition of geek, is Ashton Kutcher a geek (he has the largest number of followers on Twitter with 4.6 million),or what about Oprah with 3.2 million followers.  Or Dell computers making $3 million from sales directly related to Twitter, or Best Buy electronics store in the USA using it for customer service.  I would say Twitter users are clever enough to know where their audience are and to engage with them.

11) People in my industry are not computer literate.  It’ all about education, social media is like email was when it first started, it took while for everyone to get it but now people can’t imagine a world without it.

12) Who’s interested in us?  The world is changing, people want to deal with people, not faceless companies.  People like the reassurance that comes with knowing the people in the company – they want to connect with them.

13)  There’s no point changing how we communicate.  That’s fine, but your audience are moving into social media, so if you don’t look at it for your business you are going to miss the boat.  Think about how frustrating it is when a company you deal with doesn’t use a certain technology that would save you time, they probably said it’s just a fad, no point in changing, so what would you do?  Move to another company that offers what you want – You don’t want that to happen to you.

 Hopefully this has helped you understand why social media is such a ‘hot potato’ at the moment.  I would love to hear your thoughts, just click on the add a comment link below.

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Filed under Facebook case studies, Facebook fan pages, linkedin, Small business, social media, twitter