Tag Archives: recommendations

Mental Monday: Linked Working by Frank Agin and Lewis Howes

Good Morning, Social Rabbit here with your guide to the world of social media.

Monday was so mental that it has slipped into Tuesday, so sorry about that readers.  Today I am reviewing Linked Working by Frank Agin and Lewis Howes

This book is all about using LinkedIn effectively to produce results.  Each chapter covers a different aspect of LinkedIn, it relates it to networking in real life and then gives an example of someone on LinkedIn who has had success with it.  Below are some of my favourite bits from the book (these are all direct quotes):

  • When you send an invitation you should always try to make it personal, or at least add some value to the message…. A personal touch always increased your chances of being accepted
  • You never know which connections will come in handy in the future.  This is why it is important to never pass judgement while on LinkedIn
  • Everyone is a networking opportunity for you (and you are an opportunity for everyone). This is a powerful networking concept. As powerful as it is, however, there are limitations to it. The primary limitation is that you have no control over where this networking strategy leads. That is, you can never tell when you will come across a networking opportunity and when you do, you have little control as to what might be.  You eliminate much of this limitation when you take it upon yourself to reconnect with people.
  • This is the Golden Rule of Networking: Give first … get second.
  • Eventually what you inject into your network – opportunities, information, support, energy and additional contacts – comes back to you.
  • Here are several ideas for expressing true altruism on LinkedIn:
    1. Offer Help When It Is Least Expected
    2. Forward Important Introductions
    3. Make Introductions
    4. Provide Useful Feedback
    5. Make New-Comers Feel Welcome
    6. Make Recommendations
    7. Express Gratitude
    8. Ask A Question
    9. Start A Group
    10. Reach Out To Help Others
  • The things you need to do in the real world of networking to get involved includes joining local groups, attending city meetings, doing community service, becoming an officer in the groups you join, and so on. The beautiful part about LinkedIn is it allows you to do those same activities in a virtual setting.
  • Another way to become actively involved on LinkedIn is the Answers section. This section gives you the ability to ask and answer questions pertaining to any topic in any industry. People actively read these answers on a daily basis, and numerous business deals have come from individuals providing compelling information.
  • Here are some suggestions for expanding your network into a variety of “cliques”:
    1. Group Diversification
    2. People Watch
    3. Group Introductions
    4. Offer Group Assistance
  • To set yourself on the path of consistent action, start by establishing certain goals you want to achieve through your networking efforts. How many new people do you want to meet in a given period? How often do you want to connect with those you already know? How much and what type of value do you want to give to those you know?  Once you have established goals, plan out the required activities for meeting your goals.
  • Your mission on LinkedIn is to follow the ABB’s of networking: Always Be Building your network. Whether you are trying to find a job, create new opportunities, close more deals, make more money or become a globally recognized industry leader, the success factor for every networker is to Always Be Building your network of connections and opportunities.

Obviously there is a lot of info in this book, whether you are new to LinkedIn or have been using it for years I am sure you will find something useful.  It is written in an easy to understand and read style, with only 100 pages it is a quick read.  It doesn’t go into details in terms of click here, do this, do that, but is more about the overall objectives and ways you can use LinkedIn.

If you have read this book and have any comments please let me know below or on the Social Rabbit Facebook Page. Or if you have any suggestions for what to read next.  I am still reading the New Rules of Marketing and PR, but I am finding it heavy going, hence why it didn’t get reviewed this week – next week I promise!

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Filed under Book Reviews, linkedin, social media

9 Tips to Improve your LinkedIn Profile

Good Morning, Social Rabbit here with your guide to the world of social media.

Today in Sydney it is a wet rainy day, so perfect for getting your social networks firing!  Below are a list of things you should do RIGHT NOW to improve your LinkedIn profile, but first if you are a newbie to LinkedIn a few stats:

  • LI is a professional social network
  • There are 66 million people using it globally (in Australia 1.2 million)
  • The average income of users is $109,000
  • The average age of users is 37

If you are a professional looking to connect with other professionals this is the network for you, use it to grow your business, increase brand awareness (for you and/or your business) and position yourself as an expert.

TIPS:

  1. Set up a LinkedIn profile if you don’t have one, if you do skip straight to no. 2!
  2. Make sure that your profile is 100% complete, yes even the hard boxes people.
  3. Keywords are really important in your profile because they help people find you when they want someone with your expertise by searching in people eg accountant.  You need to decide what you want your expertise/specialty to be – ideally 1 or 2 words and use that.  There are 5 places you should include your keywords…
    a) Your headline – the line of text under your name is your headline, it should not say “Director at x” but instead what you do and how you can help people
    b) In your current work experience
    c) In your past work experience
    d) In your summary
    e) In your specialties
    TIP: To edit your profile click on PROFILE and then edit

4. Website – rather than use the defaults that LinkedIn gives you, eg My website or My blog, choose the OTHER category then you can customise what they are called, as I have done in my profile above, this gives your audience a much clearer idea of what they are going to be looking at
5.  Recommendations – The more recommendations you have the higher you will appear in searches within LinkedIn (however, it is not this alone that ranks you).  Plus if people are looking for people to do business with they are going to prefer to work with someone who has been recommended than someone who hasn’t.  There are two ways to get recommendations – give them (people will usually give back) and ask people who you have worked with – do not ask randoms.  When someone gives you a recommendation it is the same as in the offline world, by recommending you are putting your reputation out there saying this person is good.
6.  Summary – Don’t use this to say I’ve got x sales, but instead use it to tell people what you are all about and how you can help them.  Make it easy to read, so that does NOT mean one massive paragraph!
7.  Specialties – Make sure you fill this in, this looks best if it is a list, rather than word, word etc.  Put in here what you offer people and how you help them, eg Growing Facebook Pages
8.  If you have a blog add it in using the applications on your profile, so that when people look at your profile they see it – it gives you more credibility, however don’t add it if you only have 2 posts and they were from 2008!
9.  Your public profile URL – please customise it… you can have it looking like this:   http://au.linkedin.com/in/larasolomon rather than like this: http://au.linkedin.com/pub/lara-solomon/7/a97/275, it makes it easier for people to find you, and if you use it in your email signature it looks good!

These 9 tips will take you 30 minutes max to do (depending on how many recommendations you write), but will make your profile look much more professional, and more importantly will tell people who visit you much more about you and how you can help them.  If you want to connect with me on LinkedIn I’d love to, so please send me a request.

There is lots lots more you can do with LinkedIn, more posts to follow 🙂  But tell me below if you are stuck on something.  Until them this Rabbit is off to bounce in puddles…

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Filed under linkedin, Small business, social media

Facebook Friday: Eezypeezy

Good Morning, Social Rabbit here with your guide to the world social media.

Welcome to a new Social Rabbit type of blog – Facebook Friday, where each Friday this bunny will review a Facebook Page as to what is working and what could be improved.  Beware the bunny is very honest…

Today’s page is Eezypeezy:fun and gorgeous wall stickers.

Eezypeezy wall stickers

 

What’s working well:

  • The page name clearly tells potential fans what they are
  • Fantastic fan interaction
  • Great interaction from the admins – most fan comments are responded to
  • Good that the page allows fans to post and shows both fan and page posts in one stream on the wall
  • Good initial fan growth for 11 days, however now the challenge comes 🙂

Potential improvements:

  • The profile picture box can actually be 200 by 600 pixels, so a lot of space is being wasted that could be used to draw more attention to the products, as the current picture is quite cluttered
  • Include the website address in the info box under the profile pic (use http:// so that it hyperlinks) also check for typos 🙂
  • Drive traffic to the website in the info box with the free sample offer
  • Add a welcome landing tab to make it easier to for potential fans to understand the product, and give a more profession image
  • There doesn’t seem to be regular posting happening, this is a new page, I would suggest that the posting is planned a bit more
  • What would be the keywords that the product would be searched under?  I would say that decoration would come in there, the info tab needs to include these keywords in the text to help with optimising it
  • Anytime the website is written always include http:// so it hyperlinks and therefore makes it easier for people to go to it
  • Encourage fans to write a review on the tab
  • Spell and grammar check everything written by the admin before posting to avoid typos, as it looks unprofessional
  • Get the unique URL for the page (once you have 25 fans you can do this), it is important as it can be used in all your marketing materials to drive fans to the page
  • The page has been going since March 30th, which means 2 Friday’s have passed, but no sign of a freebee (as promised), consider when promising things, you need to deliver or lose people
  • Sell the stickers from the page using the storefront app
  • Comment on fan photos, there are 6 uploaded on here, by the party consultant, but no recognition for it.  Fans like to be recognised for what they do so that they feel special.
  • Regularly change the profile picture so that fans see the whole product range
  • Include questions in the posts to encourage more interaction

If you would like the Chief Rabbit to review your Facebook page, please let us know in the comments box below, or on the Social Rabbit Page.

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Filed under Facebook case studies, Facebook fan pages, Small business