Tag Archives: Social Rabbit

Social Rabbit TV launches

Good evening, Social Rabbit here with your guide to the world of social media.

Today a post with a difference, I have launched Social Rabbit TV on YouTube with our own channel http://www.youtube.com/user/TheSocialRabbit

The Chief Rabbit has long wanted to have her own TV show, and although this isn’t quite what she envisaged, it is now reality ūüôā¬† Have you noticed how you can near enough do anything you want with social media?

Today there are only a few shows up, but don’t worry more will come.¬† The two I added today are:

30 minutes a day on social media – how much time should you spend on social media (the title kind of gives it away!)

30 minutes a day on LinkedIn – this explains what you need to do each day on LinkedIn to be succcessful on it

To come will be 30 minutes a day on Facebook, plus other topics as I develop them, but I want each one to give you practical ideas that you can take away and implement to make your social media work better for you ūüôā

If there is anything in particular you would like tackled please comment below or on our Facebook Page.

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Filed under linkedin, Small business, social media

Do you want to land with a bump or glide?

Good Afternoon, Social Rabbit here with your guide to the world of social media.

Much debate goes on regarding where potential new fans should land when they first visit a page.¬† As you may or may not know, as the page admin you can decide where you want them to land.¬† To do this go to the backend of your page, click on “wall settings” in the box marked “default landing tab for everyone else” choose from the drop down menu the tab you want them to land on.

This bunny believes that you should create a landing tab for potential new fans to land on, why?

  • It delivers a simple message on what the page is about
  • People can quickly understand what the page offers
  • Your visitors know that they have come to the right place
  • It looks professional
  • It gives them a focus of where to look, vs landing on the wall which is really busy!

So you need a landing tab, now what do you put on it?  The world is your oyster, here are some ideas

  • A simple banner with text explaining what the business offers, eg Social Rabbit
  • A funky picture inviting you to enter, eg Diet Coke
  • A montage of what is on the page, eg Red Bull
  • A style guide, eg Guess
  • Image back to the website, eg Ralph Lauren entices you to watch their runway show
  • Show what you stand for, eg Barbie asks you to sign the petition to ignite a movement to inspire girls
  • Products that change weekly, eg Jimmy Choo¬†the advantage of this is that it is of interest to fans as well
  • Promote what you sell, eg McDonalds promoting a $1 breakfast
  • Images, text & newsletter sign up, eg Pink or Blue

So hopefully this is enough to get you started, it will surprize you that now you know about the landing tab how few pages have them, considering how simple they are to set up.  It was a real challenge to find pages to use as examples for you. 

You can add your own landing tab using the Static FBML app, or alternatively the bunnies at Social Rabbit can help you out.

Enjoy guiding your gliding new potential fans into land on your page, and make it work for you ūüôā

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Filed under Facebook case studies, Facebook fan pages, social media

13 Reasons Social Media works

Good morning, Social Rabbit here with your guide to the world of social media.

13 reasons social media works is responding my the post 13¬†excuses for¬†social media not working, I can’t really give you 13 excuses and let you loose on the world, so here are the responses with facts and figures to back it up, no more excuses people!

1) No Time…¬† All it takes is an hour a¬† day, as this article shows you how… 30 minutes in the morning and 30 minutes in the evening

2) Facebook fan pages don’t work for my industry.¬† Facebook pages are used by a huge number of different industries out there (I don’t want to say all, as I haven’t checked to be honest!).¬† There are case studies on Movie releases, Police stations, Charities, cafes, non-profits,¬† restaurants, pizza places, small businesses, it’s not just products, but services as well.¬† As a service you can promote special offers, position your business as an expert and use your fans as a mini focus group.

3) It’s a fad.¬† Nope, NO.¬† Facebook has been around since 2004, MySpace since 2003 and 6/7 years on they are still growing, as well as other social networks.¬† The advertising spend on TV and print is decreasing and companies are moving to online.¬† Groundswell blogs that social networks will be like ‘air’ in five years time.¬† It’s not going anywhere.

4) No one I know uses it.  This is hard to believe, 400 million people on Facebook globally and growing, LinkedIn has 60 million professionals on it.  People are using it in their personal life, and they are using it to talk to companies.  Go and ask your clients/customers, I bet more than you think are using it.

5) My friend tried it and it didn’t work for their business.¬† Social media is not a shoe you try on and everyone loves it, you have to build it to suit your audience.¬† You need to look at your audience, how old they are, what they are¬†interested in and use this info to engage them in your social media.¬† It is not a one size fits all approach, look at what has worked for similar businesses in your industry.

6) People where I live don’t use it.¬† Check out this link, it will show all the countries globally where people are using Facebook, and that is just one social network.¬† Unless you are living on the Moon it’s very very very unlikely that no one is using social media.¬† I have just checked and astronauts have been using Twitter on their space trips since 2007!¬† If you are interested here is their Facebook page.

7) I have no idea what to do.¬† This is a lazy excuse.¬† There is so much information on the internet you could read about it for weeks and still not get through it all.¬† Good starting points are looking at the Mashable website (also available as an iPhone app) and do¬†a search for what you want, you can also find events on here.¬† Check out the Social Rabbit Facebook page, as there are resources on there.¬† I could talk about this for hours, but a good place to start is to ask someone, even Rabbit’s are friendly!

8) I will take too long to learn.  Easy answer Рoutsource it!  Obviously Social Rabbit can help, but there are also lots of people out there that specialise in social media.  Just talk to them about what they have achieved for previous clients, and maybe even chat to past clients before you jump in.

9) A Facebook page does not mean sales increase.¬† True, if all you do is create a page and wait for people to come along, because I can tell you right now that ain’t going to happen.¬† One page I have just started to work on – BodyBolster, has had 18 fans since June 2009, they hired Social Rabbit this week, and overnight we doubled their fans to 36.¬† The secret to this is actually talking about the page and ¬†updating content!

10) Only geeks use Twitter.  OK, harsh I know, but it depends on your definition of geek, is Ashton Kutcher a geek (he has the largest number of followers on Twitter with 4.6 million),or what about Oprah with 3.2 million followers.  Or Dell computers making $3 million from sales directly related to Twitter, or Best Buy electronics store in the USA using it for customer service.  I would say Twitter users are clever enough to know where their audience are and to engage with them.

11) People in my industry are not computer literate.¬† It’ all about education, social media is like email was when it first started, it took¬†while for everyone to get it but now people can’t imagine a world without it.

12) Who’s interested in us?¬† The world is changing, people want to deal with people, not faceless companies.¬† People like the reassurance that comes with knowing the people in the company – they want to connect with them.

13) ¬†There’s no point changing how we communicate.¬† That’s fine, but your audience are moving into social media, so if you don’t look at it for your business you are going to miss the boat.¬† Think about how frustrating¬†it is when a company you deal with doesn’t use a certain technology that would save you time, they probably said it’s just a fad, no point in changing, so what¬†would you do?¬† Move to another company that offers what¬†you want – You don’t want that to happen to you.

¬†Hopefully this has helped you understand why social media is such a ‘hot potato’ at the moment.¬† I would love to hear your thoughts, just click on the add a¬†comment link below.

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Filed under Facebook case studies, Facebook fan pages, linkedin, Small business, social media, twitter

Measuring Social Media is a challenge

Good afternoon, Social Rabbit here with your guide to the world of Social Media.

Do you get fed up of people saying, well yes I know I should do social media, but how do I know it’s worth it? or your boss saying you can’t use social media unless you can prove to me it is working?

This bunny feels like they have jumped straight into a commercial, but today I started playing with UberVU¬†which is a website that allows you to compare what is being “said” in social media about your brand etc.¬† I’ve done an example here of Microsoft vs. Apple¬†no prizes for guessing that Apple is more talked about in social media, in fact in the last month:

  • On Twitter 69% has been about Apple, 31% about Microsoft
  • On You Tube 89% Apple, 11% Microsoft

Then being a chocoholic (on a free chocolate period until Easter of course!) I looked up Cadburys these were the results, the chart next to the source shows the activity over the last month.

Twitter 80.8% 2997 reactions

Facebook 8% 299 reactions  Youtube 5.4% 201 reactions

 Digg 1.8% 70 reactions

 Reddit 1.5% 59 reactions

 Other 2.1% 80 reactions
 
So you might want to consider this FREE, did I mention that? tool when trying to produce reports on what has an hasn’t worked for your brand/company, of course you can also get a paid account and get more results.¬† When you have a had a play with this let me know what results you get… ps Please note that this bunny has nothing to do with the company that owns this software, but just happens to like it ūüôā
 
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Filed under Facebook fan pages, linkedin, Small business, social media, twitter

10 common LinkedIn questions – with answers

Good Afternoon, Social Rabbit here with your guide to the world of social media.

These are all questions I have been asked this week in regards to LinkedIn, hopefully you will learn something new ūüôā

Q: How can I add an event on LinkedIn?
A: Click on the ‘More…’ button at the top of the page, then choose events, when on this page choose the ‘my events’ tab and fill in the blanks!

Q: Can I run a poll on LinkedIn?
A: Yes, click on the ‘more…’ button at the top of the page, then choose applications, scroll down to ‘Polls’ and click on it.¬† Choose ‘add application’ and then you can start creating your poll.

Q: How do I connect my Twitter account to LinkedIn so any LI updates are also on Twitter?
A: Click on ‘settings’ at the top right side of the page, then scroll down to ‘Twitter settings’ click on this and it will guide you through.

Q: All the ad’s on LinkedIn really bug me, can I switch them off?
A: Yes, you can switch off the partner ad’s.¬† Click on ‘settings’ at the top right then scroll down to ‘partner advertising’ then choose ‘no’ and click on save.

Q: Can I use LinkedIn from within outlook?
A: Yes, and it’s fab! Click here to go to the page and download the app.

Q: Can I run my own ad’s on LinkedIn?
A: Yes, go to this page, and it will guide you through the setup, it is cheap and easy to do and you can really target your audience.

Q: I’m stuck on LinkedIn, do they have an FAQ’s page?
A: Yes you can access it here, on their customer service page.

Q: Are there any good articles that walk you through how to use LinkedIn for business?
A: Yes, Hubspot has a great one, as does Social Media Examiner.  I also love www.linkedintelligence.com.  There are also good guides on LinkedIn, like this business development one.

Q: How can I see how many connections are 1, 2 or 3 degrees away?
A: Click on ‘contacts’ at the top of the page and then on ‘network statistics’ and you will see how you are doing, NB there are 60 million people on LinkedIn.

Q: How do I list my company on LinkedIn?
A: Click on the ‘more…’ button at the top of the page, then on ‘add a company’ on the right hand side of the next screen and fill in the details – it’s easy!¬† TIP: Make sure that everyone in your company is using the same company name, so that you are all listed as employees.

¬†Have more questions? Just ask…. This bunny will be running a webinar very soon on LinkedIn, so watch this space ūüôā Don’t forget to become a fan of us on Facebook to get more social media goss!

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Filed under linkedin, social media

There were fans… now there are super fans!

Good afternoon, Social Rabbit here with your guide to the world of social media….

Did you know that you can now have super fans on your fan page?¬† Nope? me either.¬† Well Domino’s pizza in the UK have developed an app, when one fan invites a friend and they become a fan of the page it recognises this.¬† They have developed a leader board of the “Pizza King” and “Pizza Queen”, i.e. those fans who have invites the most friends who have joined.¬† What do fans get? well each time the page hits a certain number of fans a coupon code is released (that can only be redeemed online).¬† Plus the Pizza King and Queen each week get a free pizza.

This concept by Domino’s is similar to what I did with the Mocks brand page – incentivise fans to invite fans, but they have taken it one step further in rewarding fans who have the most friends who join.¬† Good concept, however there is a thermometer on the page which shows the next target for fan numbers,¬†the next is 20,000 but there are 5 more points above that, what’s the betting that they want 100,000 fans?¬† How long will it take for fans to grow tired of being the Pizza King and Queen?¬† It’s been running now since Jan 30th, unfortunately I can’t find the stats for when it started (Allfacebook is not playing the game!)¬† However they have got 398 fans in 5 days, which isn’t bad.

However the disappointing thing is that the people that work at Domino’s are actually entering the race, not sure that they meant that to happen, but hey, this is social media…. it’s hard to stop people.

If you see any other promo’s out there I’d love to hear…

P.S. For more Social Rabbit bounceyness joint our fan page www.facebook.com/SocialRabbit

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Filed under Facebook case studies, Facebook fan pages

Did you know Facebook hit 400 million users today?

Good evening, Social Rabbit here with your guide to the world of social media.

Facebook announced today that they now have 400 million active users (I better update my preso stats!)¬† So if that isn’t another 50 million reasons to use Facebook for your business, I am not sure how I can persuade you!¬† Check out the graph below which shows how they have added 50 million users in 3 months (oh to have a business like that….)

source: Insidefacebook.com 4/2/10

Facebook has been going for 6 years now, and is still improving it as more and more people come on board.  Below are 4 new features that have just been released today Рaccording to insidefacebook.com

  • Better chat accessibility (‚ÄúImproving chat is the biggest request we get from our users,‚ÄĚ Zuckerberg said.)
  • The games and apps dashboards
  • New search type-ahead, and a new method of finding and displaying people whether or not they are your friends
  • A new image uploader, built from the ground up by Facebook
  • It took Facebook 3 years and 3 months to reach 50 million¬†users, and 2 years and 3 months to add on another 350 million.¬† It just goes to show that it may feel like it happens overnight, but it does take time to get there, so all us¬†Facebook following¬†wannabees still have another 5 years to reach 400 million fans/users/friends we just have to keep pushing.

    Sorry, I can’t add much more to this except bounce up and down like the crazy rabbit I am….

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    Filed under Facebook case studies, Facebook fan pages, Small business, social media