Tag Archives: time

Why do people think social media = free?

Good Morning, Social rabbit here with your guide to the world of social media.

Today this Rabbit is ranting…  As you may know I am involved with a fantastic Facebook Shopping Cart app called Vendor, yesterday we posted a survey asking about what improvements people would like to see and how much they would be willing to pay for improvements.  The idea is that there will always be a free version, but we will later on introduce a paid version with more features.  This sparked off a number of comments from users about how it shouldn’t cost anything and that it was bad enough that PayPal took commission.  This is a common theme running throughout social networking sites that people expect EVERYTHING to be FREE!

My question to those people is how do the people who make the applications and keep them bug free live?  On fresh air?  It frustrates me beyond belief that people are so self-absorbed that they don’t think about others, they think that time is free.  I am sure that you all know or have met these kinds of people, and I have blogged about this before.

I know that the reason people expect app’s etc to be free is that because that is how they have started, you know how when you first got TV the channels were free (still is, unless you live in the UK), and then cable came in, now with cable you get more features and benefits but it costs money, but people pay because they can see the value in it. 

Much of the attitude around wanting app’s for free is that people just do not understand how much time and effort has gone into building it, if they did would they value it more?  I think the answer is yes, a lot of the time we assume that if an expert is doing it it takes them 5 seconds…. well as one expert to another I can tell you this is not always the case.  Or prehaps they don’t think.  If at the bottom of everything that was provided for free people put: FYI This took me x hours, would it make a difference?

I know that we are not talking about everyone here, but just maybe some people should stop to think “how are they making money doing this?”  rather than “how can I get everything I need to make money for free”.  We all love getting freebees, but I think when free becomes paid, we have to learn not to moan, and to say “thanks for giving it to me free for so long!”

Well I think that is enough ranting for today, tomorrow you will be treated to a Facebook Page review.  If you have any issues that really bug you tell me in the comments, so I don’t feel alone 😦  Plus if you would like to donate to the “keeping this rabbit in carrots fund” please email me….. I’m joking 🙂

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Filed under Applications, Small business, social media

Mental Monday: Crush It! by Gary Vaynerchuk

Good Morning, Social Rabbit here with your guide to the world of social media.

Today I’m reviewing the book Crush It! by Gary Vaynerchuk, the full title is actually “Why now is the time to Crush it! cash in on your passion”.  This book is a very easy read, I think I read it in about 1.5hours, maybe less.  Gary is the creator of Wine Library TV a video blog on wine, and using blogs he grew his family liquor business from $4M to $50M in 8 years, not bad hey?

Gary is ALL about doing something you love, being passionate about it, and using that passion on the internet.  He is also BIG on hard work, as in really hard work, he talks in his book how when he first started his video blogs he would make the blog and then spend 8-9 hours A DAY commenting on other blogs, researching, tweeting and generally getting out there and “meeting the neighbours”.  This I have to say is one of the main reasons I love his work.  The fact that he does work.  The way he writes in his book is exactly the same as the way he talks (I saw him in April in Sydney).  When I was at the conference in Sydney a lot of people kept asking him but how long do you spend on social media a day, how long do I need to spend, and similar questions.  He kept coming back to one point – I love it and therefore it doesn’t feel like work.  This is what I love about him, as this Rabbit feels exactly the same, EXACTLY, if you enjoy it does it matter how long you spend doing it?

So in true form here are a few of my favourite bits from the book – they are all direct quotes,

  • I know you were hoping for some links and resources, but if I’m going to teach you how to fish properly, I can’t bait the hook for you.
  • Your blog will be your main home, your central location with a no-exceptions open-door policy where anyone can find you.  It also serves as storage for all the content you will create, essentially building an archive where people can see how you and your business have evolved and expanded.
  • The real beauty of Twitter and Facebook (and all the other social networking sites) is that they offer a massive opportunity for every entrepreneur and business to keep constant tabs on what their customers are thinking about them.
  • If you are a video blogger you must have  TubeMogul account.  It’s a website that allows you to upload your video once, then distributes it to countless video-sharing sites for free.
  • If you want to dominate the social media game, all of your effort has to come from the heart
  • assuming you’re doing this right, you’ll be bleeding out of your eyeballs at your computer [on hard work and time spent]
  • No one makes a million dollars with minimal effort unless they win the lottery.
  • If you contact me within a year of starting your business to complain that you haven’t made the money you thought you would, you’re not listening.  I said that you could make a ton of money being happy; I didn’t say you could do it overnight.
  • But creating your content is the easy part.  Of course your product should be as good as it can be, but it should also be the least time-consuming element of your whole endeavor.
  • Care.

 I think that from the extracts above you get the idea behind Gary and his book.  It is a quick easy read that you will want to come back to every time you need that kick up the bum to get you moving.

Until next week enjoy, have fun and get busy on your social networks.  If you have a book you’d like me to review please post it in the comments or on the Social Rabbit Facebook Page.

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Filed under Book Reviews, Small business, social media

Social Rabbit TV launches

Good evening, Social Rabbit here with your guide to the world of social media.

Today a post with a difference, I have launched Social Rabbit TV on YouTube with our own channel http://www.youtube.com/user/TheSocialRabbit

The Chief Rabbit has long wanted to have her own TV show, and although this isn’t quite what she envisaged, it is now reality 🙂  Have you noticed how you can near enough do anything you want with social media?

Today there are only a few shows up, but don’t worry more will come.  The two I added today are:

30 minutes a day on social media – how much time should you spend on social media (the title kind of gives it away!)

30 minutes a day on LinkedIn – this explains what you need to do each day on LinkedIn to be succcessful on it

To come will be 30 minutes a day on Facebook, plus other topics as I develop them, but I want each one to give you practical ideas that you can take away and implement to make your social media work better for you 🙂

If there is anything in particular you would like tackled please comment below or on our Facebook Page.

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Filed under linkedin, Small business, social media

It’s focus that gets results

Good evening, Social Rabbit here with your guide to the world of Social Media.

Today I read that McDonald’s has announced their first social media chief – Mr Wion.  The reason for this appointment according to McD’s is that it was finally time to have someone who was focused on the task, rather than someone doing it on top of their current full-time role.  A quote from the article says “In an interview, Mr. Wion said his marching orders are three-fold: using social media to build the business, manage customer problems, and beef up outreach to target groups such as mommy bloggers. Mr. Wion will work with the fast feeder’s U.S. media relations team, and will soon have support staff. Mr. Wion will report to Heather Oldani, director-external communications and public relations.”

Interestingly enough McD’s has been using social media since 2006, and it is only now that they finally have an in house social media expert – that’s 4 years people… 4 YEARS it has taken them to realise that a) it’s kind of important, and b) Needs focus.  I congratulate McD’s on actually appointing someone in house.  Maybe other companies will get on board in the next 4 years, just think if you are only just starting now to use social media, how long will it take you to realise that it needs focus?

I know what you are thinking, well of course the Rabbit is going to say that, she loves social media and is a complete convert.  But you see bunnies that is not what I am feeling incredulous about, it is more about the fact that after doing an activity for 4 years they finally realise… oh maybe we should focus on this?!  It could be anything that this applies to.

I strongly believe that if you focus on an activity you achieve results.  If you don’t then the results won’t be as good, and if you do get them, then maybe it was just luck?

So the moral of this tale is if you want to get results you need to:

a) Focus
b) Set aside time to focus
c) Understand that it won’t happen on its own
d) Put resources into the focus (time, money, people etc)

So my challenge to you is – What are you focusing on?  tell me in the comments & also let me know if there is anything you would like me to focus on!

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Filed under social media

Social Media is NOT a silver bullet

Good afternoon, Social Rabbit here with your guide to the world of social media.

If you think social media is the answer to all your prayers think again. It is not guaranteed to turn your brand into the next Nike, to make you a millionaire overnight or suddenly have 100s of customers knocking at your door.

First of all work out if you are even ready to tackle the beast that is social media. tip: check out our checklist

If you are ready then what you need to make social media work for you is,
– Planning (or the BIG P as this bunny likes to call it), what will you do when?
– Goals – what you want to achieve from your social media activity
– Time or money (to pay someone else) to implement it properly
– Willingness to give it a go, it is not a one size fits all approach & so you need to use different methods depending on your audience
– Knowledge of how you will implement your strategy

Even if you have looked at all this, and covered it off it isn’t a case of “build it and they will come”, it’s more

Ask & answer
Know your customers

So get building….

Social media such as Facebook and Twitter has produced fantastic results at very low costs, BUT you need to think about what will appeal to YOUR customers, just because it worked for someone else does not mean it will work for you, as a new media there is a lot of trial and error that goes on.  What is great that you can try something today if it doesn’t work tweak it tomorrow… 

I’d love to hear about what you’ve done to engage your customers, tell me in the comments, or on our Facebook page.

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Filed under Facebook fan pages, Small business, social media, twitter

The deadliest weapon in Your Social Media Kit!

Good Afternoon, Social Rabbit here with your guide to the world of social media.

So what is the deadliest weapon in your kit?  Any ideas?

It is the BIG P….  also known as Planning (but that doesn’t sound as sexy!).

Why is the BIG P so important?

– Without planning you don’t know what you are doing each day, and it therefore means that you can be scatter gun, instead of focused
– Planning means you will deliver a consistent message
– Planning means that everyone in the team knows what is happening and what to expect = no surprizes
– Planning allows you to integrate different aspects of your marketing and therefore get a bigger BANG for your buck!
– Planning means  you know what you are spending when (time or money)
– Planning means less repetition
– Planning means no last minute panics of “oh no I need to write a post what shall I write…”
– Planning = quality (or it’s far more likely to)

So how do you tackle the BIG P?

Posts: Where ever you are posting plan your posts, I’ve developed this highly complex worksheet (NOT!) where I write posts a week in advance then go back and fill in the results, so that I can see which posts got responses and which ones didn’t so that going forward I don’t have to guess what will and won’t work.  I do this in excel and start a new tab for each month.

Competitions: Before you start work out,
– What they will win
– How they enter
– How will you tell them about the comp
– What info do they need to give you when entering
– When the closing date is
– When you will announce winners
– How you will announce the winners
– How will you get prizes out
– Does it adher to guidelines for your country and/or the social network you are posting it on

Ad’s: Before you start draw lines in the sand, how much do you want to spend?  what do you want to achieve?  what do you want people to do when they see the ad?

This is just three aspects of the BIG P, but lots of food for thought, more will follow.  Let the Chief Rabbit know how your tackle the BIG P in the comments…

Love this blog, then check out the Social Rabbit page on Facebook.

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Filed under Facebook fan pages, linkedin, Small business, social media, twitter