Tag Archives: trust

Additional benefits of social media

Good Afternoon, Social Rabbit here with your guide to the world of social media.

There are many good reasons why businesses should be using social media, these are the standard…

  • Increase brand awareness
  • Engage customers
  • Build relationships
  • Increase sales
  • Build trust
  • Get ideas
  • Listen to customers

However there are also some others that are not mentioned quite as much….

Brand Protection

People are chatting about your brand/business/service saying OMG I had the most awful experience and would never go again etc.  You can listen to this and help change their perceptions (and others with it).  By listening to customers via sites such as Social Mention or Addict-o-matic or even just using Google/Bing or Yahoo you can find out what is being said,  is it good, bad or indifferent?  You can jump in and nip complaints in the bud before they get out of hand, and therefore protect your brand.

Market Intelligence

Use the tools I mentioned above to see what your competitors are doing, what is working for them?  When are they doing it?  How are they doing it?  What are they using?  How often are they using it?  Try to find out where the gap in the market is that you can jump into.

Customer Service

There are already a number of companies using Twitter (mostly) for customer service, eg Best Buy, Telstra and Cisco to name a few.  There are also many Facebook pages using it as a customer service tool with people monitoring the pages continually.

Barrier to Entry

By building up a following for your business/brand/service/product you can create an effective barrier to entry that money can’t buy.  Companies cannot buy trust and loyalty very easily, so for small businesses this can set you apart from larger competitors and effectively prevent others from entering your space.

Retention and cross-sell

This is similar to the selling angle that often gets discussed, but instead of selling products to new customers try to sell different products to existing customers.  They already trust you, have a relationship with you, so it should be easier….

Recruitment

IBM used a gaming video to teach people about business process management, they made it fun, and by doing so changed the perception of IBM with uni graduates, so that they now want to join IBM.  Here IBM changed the company perception and educated customers in a fun way.  People who love what the company is doing will want to join, so they find you rather than you finding them!

Younger generation appeal

Similar in the way that social media  repositions a business’ reputation as a fun, innovative place to work it can also widen the appeal of the businesses products and services.  Coach bags in the USA crowdsourced bag designs because they wanted to appeal to the 14- 24 age group.  Through social media they did this and so repositioned the brand in consumers eyes as appealing to them rather than something my grandma uses!

Staff Engagement

This is something I have experienced in my business where the team pull together to represent the business to customers.  They like to be involved, particularly those who are not usually on the front line because a) they feel valued and b) they feel that they are making a difference.

All of these reasons are even more reason for your business to get involved.  No longer is promoting your business about who shouts the loudest, instead it is about who is creative, innovative, up with the times and are playing where their audience are.

What do you think?  Are there any other benefits that you are experiencing that I haven’t mentioned?  Let me know in the comments below or on the Social Rabbit Facebook Page.

Advertisements

Leave a comment

Filed under Small business, social media, twitter

What to post on your Facebook Page

Good Afternoon, Social Rabbit here with your guide to the world of social media.

Today we are going back to basics on what to post on your Facebook page…  But first there are some basic do’s.

DO

  • Give news ideas a try, one dodgy post is not going to kill off all your readers
  • Spell words correctly
  • Post regularly (once a week, once a day or whatever works for you)
  • If someone comments on your post then post a comment back
  • Post more than just words – use photos, videos, podcasts, links
  • Ask questions
  • Encourage feedback
  • Use symbols like 🙂 or ❤ (heart) (if relevant)
  • Make it relevant
  • Encourage visitors to check out other tabs on your page

Post examples for you to use:

  • Check out the new x, if you like it click “like” (attach a picture)
  • This is a great article for help on x (to find articles that you can use go to www.ezinearticles.com)
  • Have you heard about the latest x, what do you think? (then link to an article)
  • Who do you admire more Richard Branson or Donald Trump? (make this relevant to your audience)
  • Would you rather be stuck in an elevator with George Clooney or Justin Bieber? (again make this relevant to your audience)
  • If you need help on your Facebook page, this video gives you lots of tips (attach the video, you can search on www.youtube.com for videos to attach, you don’t need to make one)
  • Welcome to all our new visitors, if you have any questions on x post them in the comments 🙂
  • Did you know 27% of people check their social networking account if they wake up in the night… is this you? (use Google to find stats you can use)
  • We would love to see photos of you with xxx please post them
  • What would you like to see on our website? (link to your website)
  • What new designs/products/services would you like us to bring out?
  • We are running a competition on our website to win x click to enter (link to your website)
  • How long can you moo? (we have used this on the Mocks Facebook page, and although it is very silly, it’s fun and our audience loves it)
  • Has anyone here ever been bullied? We think that you are all beautiful on the inside and out! We say “No” to bullying with our ‘I delete Bullies’ Mocks (again from the Mocks page, incorporate what you are doing with your business with relevant topics in the media)
  • Want to get glammed up for the Oscars tonight, why not try…. (relate it to your products/services)
  • How about posting about Mother’s Day on your page this weekend (give your readers ideas)
  • Did you know it’s only 252 shopping days until to Christmas… better rush out now! (help your readers out, by reminding them of events)
  • The best post I’ve seen on a page is…….. (leave it blank like this to encourage people to fill it in)

Remember it isn’t about selling your products to your audience, it is about engaging them, giving them reasons to talk to you, finding out about them, having a conversation and building a relationship.  When your audience trust you, like you and are interested you can start to promote your products and they will be open to it.

Until then readers let me know if you have any awesome posts that really work for you in the comments or on the Social Rabbit Facebook Page.  Plus if you would like the Chief Rabbit to review your page and give you ideas check out the store tab on the Facebook Page to book in.

9MX2MYDGGKGZ

5 Comments

Filed under Facebook fan pages, facebook page, Small business, social media

Would you leave your guests at your party?

Good Evening, Social Rabbit here with your guide to the world of social media.

This Rabbit has been having a few D&M (deep and meaningful) sessions today reviewing our own social media strategy – something that even Rabbits have to do!  From it came parties….

So look at this scenario it’s my birthday on May 8th (if you are sending a present, check the contact us page for the address! ), I am having an afternoon tea party.  I have invited about 30 friends, the day of the party arrives, I get the drinks and cup cakes ready and at 3pm my friends arrive.  So why do my friends come to the party?  Because they “like” me and want to share my birthday with me. 

About 3.30pm on the day of the party I decide I don’t want to be there so I leave, I don’t tell anyone I just go…  But you’re thinking she’s the hostess and it’s her birthday and they are her friends, well yes, so what do my friends do?  Mingle for a while, but the small talk dries up quickly as there is little common ground (eg the birthday girl) and no one to facilitate the conversation.  After maybe 15 minutes people are asking where the birthday girl is… then after 30 minutes, they think this is weird and leave.  Next time they see me are they going to be friendly and polite?  Are they ever going to come to an event of mine again?  Will they trust me again not to leave?  Would you do this to your friends?  This Rabbit wouldn’t don’t worry.

Now imagine that your Facebook page is your party and your friends are those people who like your page.  Think about it…..  If you wouldn’t leave your friends at your party why would you set up your Facebook Page and then do nothing?  Do you think that’s ok?  Do you think those people are going to invest time in your page and trust you again?  Are they still going to be interested in your business/product/service?

Try looking at your page as a permanent party, and you are the permanent host/hostess, people who like your page are your guests – does that change your opinion of Facebook?  Does that change how you interact with people?  Does that change what you are doing with Facebook?

Facebook Pages vs Parties…. they are more similar than you realise

  • When you have a party you plan it, when you decide on a Facebook Page you should be planning it
  • When your friends give you gifts at a party you say thank you, think of their posts as gifts
  • When your friends ask you a question you answer, the same on your page wall
  • You decorate your place for a party, even if it’s just a clean – your page should look nice too
  • You are not rude to your friends, do the same on Facebook
  • You try and make your friends feel welcome, do the same on Facebook
  • You often provide entertainment at a party, how can you entertain on your page?
  • Sometimes there are party bags to take home, think about gifts such as ebooks

Until next time party people this Rabbit has a lot of partying to do.  If you know any good party tricks tell me in the comments

1 Comment

Filed under Facebook fan pages, social media