Tag Archives: twitter

Before your start on Social Media

Good Evening, Social Rabbit here with your guide to the world of social media.

Today’s blog will be filled with furry words of advice to help you have a fantastic social media campaign.  It’s all very much common sense, but often (this Bunny included) we get carried away with the excitement and addictiveness of Facebook/Twitter/LinkedIn/Foursquare etc that we forget to start at the beginning.  DON”T WORRY!  It’s not to late.

You want to use a social network for business, your business, it might be a hair salon, real estate office, coffee shop, accounting firm, clothes store, product or whatever, the rules are the same for EVERYONE.  So you have decided which social networking tool or tools you want to use, now follow these steps;

  1. What is the purpose of what you are doing? For your Facebook page what is the purpose?  Why are you setting it up (because it’s fun doesn’t count), I want real reasons, eg to build a relationship with my audience, to use it to find out more about them, to get my product awareness out to a wider audience etc – get the picture?  This is the same if you are choosing Twitter or LinkedIn you NEED a purpose, if you don’t have one, well it just won’t work as well, and you will find it harder to maintain.
  2. What are your goals? Eg for your Facebook page you want to get 500 likers in the first month and increase the click throughs to your website by x%.  For Twitter it maybe that you want to be retweeted x number of times and gain x number of followers in the first month.  Whatever you decide that your goals are these are something that you can go back to and see how you are tracking and decide if it’s working.
  3. What have you got to offer?  OR What value are you adding?  OR Why should people follow you/connect with you or like you? This is the old “what’s in it for me”.  This should interlink with your purpose, so if your purpose is to “be seen as an expert in social media” the value you add could be in unravelling the mysteries behind social media, helping people to understand it and use it to grow their business.
  4. What are you going to promise? I have said this before that your followers etc have memories like elephants – they never forget.  So if you entice them to your Facebook page with the offer of free ebooks or the chance to win prizes or a daily tip, when they don’t get it they WILL rebel.  Rebelling in the social networking world means de-friending/unfollowing/disconnecting, which when you have worked SO hard to get them is not what you want.

The idea behind following these steps is that when you get stuck and think “oh no what shall I blog about, post, tweet etc.” you know what your purpose, values and goals are so it makes it easier for you to deliver.  PLUS it helps with the consistency of your message, if people know you as a social media expert, then you suddenly start rambling on about how to make apple tart, it’s kinda confusing…  They won’t know what’s happening, they will lose a bit of trust and faith, who is this flaky person that yesterday was telling us how to get more likers on Facebook and now is talking about how to get the pastry just right on an apple tart…..

If you already have your social networking set up, it is NEVER too late to go back and revisit what you are doing and why, and don’t think you have to stay with what you decide forever.  However don’t change your mind daily, but often it can take a while to find your niche that both you and your readers are comfortable with, so by all means try out a few things, but let them know.  For example, when I decided to start Mental Monday’s on this blog to review books, I said that I would see how it goes, but I am not doing it daily, only once a week.  So if say 50% of you guys don’t like it I guess you don’t tune in on Monday’s, but no one has complained yet!  But if you want to make a comment do, I LOOOOOOOOOOOOOOOOOOOOOOOOOOOVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVE comments positive and negative.

Tell me below what you think or on the Social Rabbit Facebook Page.

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Filed under linkedin, Small business, social media, twitter

9 ways to Share to Grow

Good Evening, Social Rabbit here with your guide to the world of social media.

Firstly, an apology for all my avid daily readers, yesterday just completely ran away with me and I didn’t blog, so to make up for it, I will blog twice today 🙂

Today’s topic Share to Grow encompasses all that social media is about, the sharing of ideas, value, results, helping others without expecting a return and growing your business based on the fact that people trust you and love what you are doing.

How you can share to grow:

    1. Write a blog post in your area of interest/expertise and post it on your Facebook page, on Twitter, on LinkedIn etc.  Add it to http://www.ezinearticles.com have it on your website, share what you know with others, believe me it works!
    2. Write a whitepaper (whitepaper’s are basically pdf documents on a topic, usually a few pages long) on your area/passion and give it to people through social media, again it positions you as an expert and allows you to get your brand out there
    3. Create a short video and share it on YouTube/Facebook/Twitter, this doesn’t have to be super high tech, you can see what we do on Social Rabbit TV.  If it’s amusing and/or useful it will go viral spreading the word about your business
    4. If you have done a presentation recently, as I did today, then create yourself a free Slideshare account and upload it.  The presentation I did on using social media for B2B is now up on Slideshare.  If you look around Slideshare you will see that the presentations are sometimes a few slides and sometimes lots, so you just say what you want to and then put your branding on it, just try to make it topical
    5. Use the answers section in LinkedIn (click on the more button on the top navigation to get to it), answer questions from people in your areas of expertise, you will find that you will quickly grow your network and opportunities will start to come your way
    6. Read other people’s blogs and make comments – not just a cool thanks comment, but adding value, it could be an example of when you have seen that working, or asking for more clarification, if you add value feel free to put a link back to your site/blog at the bottom
    7. Write up a case study of your successes with social media/or other topics, tell the world, don’t be modest.  There are lots of doubters on social media out there looking for ideas and suggestions, so tell them what results you can get.  Plus it helps others when they are writing presentations.  For the B2B preso I did today I struggled to find case studies that actually gave results – a lot of people do not share well.  The case studies can be used when responding to blogs, answering questions on LinkedIn, posted on your blog, tweeted out, posted on slideshare and will get you a lot of exposure
    8. If you are using Twitter regularly search on hash-tags that are relevant to your business, and then respond to comments, eg I sent a tweet asking about venues in Brisbane for the events next week, I got a response from a conference centre asking if I needed any help – I liked that
    9. If networking groups are looking for someone to talk on an area you are an expert in volunteer (it’s highly unlikely you will get paid), but it is good exposure for your business, and again positions you as an expert and you can share your knowledge with others.  Don’t forget you can approach them as well.

    The moral to this story is put yourself out there, you are an expert (in something) so show people.  Opportunities do not very often just land in your lap, instead you have to put the work in for them to fall.

    I’d love to hear of any successes you have had sharing with others, please tell me in the comments or on the Social Rabbit Facebook Page.

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      Filed under Blogging, Facebook fan pages, facebook page, linkedin, Small business, social media, twitter

      10 reasons why giving is good

      Good Evening, Social Rabbit here with your guide to the world of social media.

      I come to you fresh from a full day Facebook workshop I ran today with some fabulous wannabee Rabbits….  Their Facebook Pages if you’d like to check them out are: Baiden Mitten, Borne Naked, Dubsat, Crazy Tonkinese Cat Lovers and Websend.

      I was hoping for some fantastic blooper comments (I know that this is a bit negative, but often you get them from newbies, but not in a nasty way) that would inspire a blog, but the group were far to sophisticated for that!  So instead I want to write about the importance of giving.  For all you social media diehards who have been at this for a while, you will already know what I am about to say, but for those newbies out there it needs to be said:

      GIVING IS GOOD FOR YOU!

      What do I mean by giving?

      • Giving ideas to other people about what they could do to improve on their Facebook page/tweeting/LinkedIn profile
      • Giving their pages a shout out (eg me in this blog post!)
      • Referring people to them (if you are happy with what they have done for you)
      • Posting a positive comment on their Facebook Page
      • Tweeting about how amazing they are (thanks to @JoannaOuthwaite for that today)
      • Referring them in answer to a LinkedIn question
      • Answering a tweet that is calling out for help
      • Acknowledging a competitor if they have done something good

      Basically offering help without expecting something in return.

      What inspired me to write about giving is good?  Well today on the course I talked to all these fantastic page owners about their pages and what they could do with them – I get SOOOOO excited, I love offering suggestions and ideas to others on how to grow their Facebook pages.  I get totally carried away and it gives me a buzz.  I enjoy seeing people succeed.  I came away feeling so passionate about what I do and that I have actually helped them.  Yes, they were paying to be on the course, but I didn’t have to give them competition ideas or suggestions on copy writing, I could have let them think up everything themselves and just shown them the how-to.

      10 Reasons Why Giving is Good

      1. It makes you feel good
      2. It makes the other person feel good
      3. What goes around comes around (or karma)
      4. You can inspire people to reach their goals
      5. You help people to reach their goals
      6. It inspires you in your business
      7. By giving without expecting a return you are perceived as being generous (it’s all about the personal brand)
      8. It helps with the WOM (word of mouth) advertising for your business/page
      9. Social media spreads the good stuff like wildfire = increased brand/business awareness
      10. You can turn someone to “liking” your business into a “raving fan” = they promote your business for you

      So have I persuaded you?  I know that the last 5 reasons on my list are not about “feeling the love” but more about “what’s in it for me”.  But lets face it no one and I mean no one does something for nothing, whether they do it to feel good or they do it to promote themselves it is never for nothing.  The main thing is that you do it because you enjoy it, if you don’t it will show!

      Obviously you just cannot afford to give all the time, but that doesn’t mean that you can’t give some of the time? does it?

      This Rabbit is feeling very passionate tonight about giving, and loved running the course today.  Has anyone done any giving lately?  Tell me in the comments below or on the Facebook Page.  Tip: that could be you giving to someone today 😉

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      Filed under Facebook fan pages, facebook page, Small business, social media

      Mental Monday:Tribes by Seth Godin

      Good Evening, Social Rabbit here with your guide to the world of social media.

      Today being Mental Monday it’s time to review a book related to social media, today my choice is Tribes by Seth Godin.  Now I should let you know that I am a HUGE Seth Godin fan, and regularly read his blogs, but a close friend of mine had read this book and said it was nothing new, so I was a bit reluctant to read it.  But readers I committed to you to read a book a week, so here I am.  I know you may think, but this isn’t on social media, well you’d be WRONG.  Why?  Tribes is all about leadership, Seth defines it as “a group of people connected to one another, connected to a leader, and connected to an idea”.  This reader is what social networking is ALL about.

      Your Facebook page is all about an idea, you are the leader, on Twitter you tweet out ideas and thoughts as the leader and you have followers – see what I mean?

      So for me this book is one that instead of talking about Facebook etc, gets right down the grass-roots and talks about leadership, what it is and what it takes.  If you want to create a community then you are a leader, this book is one that stands out for me in terms of defining what a leader should be doing, and how ANYONE can be a leader it just takes faith.  My favourite bits from the book are (these are all direct quotes):

      • Leadership is about creating change that you believe in
      • Marketing is the act of telling stories about the things we make – stories that sell and stories that spread
      • Leaders make a ruckus
      • Great leaders create movements by empowering the tribe to communicate
      • It only takes two things to turn a group of people into a tribe: 1) a shared interest, 2) a way to communicate
      • Leadership is a choice.  It’s the choice not to do nothing.
      • Showing up isn’t sufficient
      • Through your actions as a leader you attract a tribe that wants to follow you
      • Great leaders don’t try to please everyone
      • The lesson is that one person with a persistent vision can make change happen, whether climbing rocks or delivering services
      • Changing things – pushing the envelope and creating a future that doesn’t exist yet (at the same time you’re criticised by everyone else) – requires bravery
      • Tribes are the most effective media channels ever, but they’re not for sale or for rent.  Tribes don’t do what you want; they do what they want
      • The challenge for the leader is to help your tribe sing, whatever form that song takes
      • Caring is the key emotion at the centre of the tribe
      • Part of leadership (a big part of it, actually) is the ability to stick with the dream for a long time
      • There’s a small price for being too early, but a huge penalty for being too late

      But beware… “you can’t have a tribe without a leader – and you can’t be a leader without a tribe”.

      Seth also talks about creating a Micromovement (this is one thing that you as the leader believe in) and gives 5 things to do and 6 key principles:

      Things to do:

      1. Publish a manifesto
      2. Make it easy for followers to connect with you
      3. Make it easy for your followers to connect with one another
      4. Realise that money is not the point of the movement
      5. Track your progress

      Key Principles

      1. Transparency is really your only option
      2. Your movement needs to be bigger than you
      3. Movements that grow, thrive
      4. Movements are made most clear when compared to the status quo or to movements that work to push the other direction
      5. Exclude outsiders
      6. Tearing others down is never helpful to a movement as building your followers up

      So everyone out there with a Facebook Page, a Twitter account, a YouTube channel etc you are all being a leader and creating a following/tribe.  Have you noticed how the same points are raised again and again in regards to social media, eg the transparency, the caring and that it takes time?  In the rush to get x number of followers we often forget this.  So if you want to learn more check out Tribes, and consider your leadership of your tribe….

      Got comments?  Please tell me below or on the Facebook Page.  F.Y.I. Just to confirm I was NOT paid to write this, it is a completely honest opinion.

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      Filed under Book Reviews, social media

      Your personal brand is always with you

      Good Afternoon, Social Rabbit here with your guide to the world of social media.

      Today there has been some uproar in the Australian press after a journalist tweeted offensive comments at the Logies on Sunday night, the story is here.  The newspaper columnist/comedian was sacked by the paper after her tweets caused negative comments, although she wasn’t actually reporting for the paper at the time.

      This brings to the foreground something that this Rabbit has known for a while, the on and offline worlds work the same way – you can’t be rude to people without repercussions in either place if you are in an open forum.

      It comes back to your personal brand (Gary Vaynerchuk talks a lot about this in Crush It!) and what you want people to take away from meeting/talking/interacting with you. As Erik Qualman says in Socialnomics what happens in Vegas stays on Youtube!

      Everyone has heard how people very quickly assess others and form an opinion of them, well now with the aid of social networks like Facebook and LinkedIn this is even easier and they don’t even need to meet you!! So how can you make sure that you are dressed properly and don’t have your underpants ontop of your trouseurs – superman style?

      On your personal Facebook profile lock down your privacy settings so that only friends can see your info, pictures etc. You can also restrict tagging of you in photos, which will stop some drunken dancing on a bar photo with your name on it going viral.

      On LinkedIn…
      – Check out some profiles of people you respect and/or admire for ideas of how to get it looking professional
      – Make sure that your photo is professional and you are dressed properly! (see superman comment above)
      – Fill in all your information in the boxes, if you don’t it could give the impression that you are a) lazy, b) unable to finish tasks, c) not taking it seriously or all three. See how I already have an opinion?
      – Spell check everything twice, or ask someone else to read your info, does it make sense? Bad spelling and grammar again makes you look lazy and careless and can quickly switch people off.
      – Be courteous, if you are responding to questions give your reply thought, don’t just throw out anything just to say yes I’ve answered a million questions today!
      – Put thought into your status updates – how can what I’m saying add value to others?

      Are you getting it? Your personal brand whether at work or at play is now integrated in a way that you can be judged and found wanting without even knowing about it!

      Your personal brand is what you make it, think about how you’d like to be perceived and work towards that.

      Would love to hear any comments below or on the Social Rabbit facebook page

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      Filed under linkedin, Small business, social media

      Power Posting…

      Good Morning, Social Rabbit here with your guide to the world of social media.

      Today it is all about “POWER POSTS”.  What is a POWER POST?  Basically it is a post that gets results, whether you are posting it on Facebook, Twitter, LinkedIn etc. you get results.  How do you write a POWER POST? (PS you should be reading POWER POST in a kind of superhero style voice!)

      13 Tips for a powerful POWER POST

      1. The BIG P – which I’ve bounced over earlier, is all about planning, don’t think you can just spur of the moment come up with a great post, a great post is crafted 🙂
      2. Short & sweet – we’re all busy, we don’t have time to read war & peace however interesting the topic, so “get to the point and get out”
      3. Call to action – if you want them to do something after reading your post spell it out, eg visit our website, buy online here, write your comments below
      4. Spelling and grammar – as someone who is BIG on this, make sure you spell check all your posts before posting, it looks unprofessional to have typo’s or grammatical errors, and can put readers off, as they get caught up in the details of the grammar and miss the message
      5. Timing – When is a good time to post that your readers will see it, try out different times and see when you get the best response
      6. Be Playful – don’t think you have to be conservative, have some fun with your posts and your audience will enjoy it too
      7. Transparent – Tell people what you are doing and why, don’t try to catch them out with something, they WON’T love you for it 
      8. Passionate – Get excited, people are attracted to passionate people, so show them how passionate you are about what you are doing
      9. Interesting – Make sure the content is interesting to your readers, you already know who you are targeting and why, so make sure that you are telling them relevant info
      10. Useful – Similar to interesting, make it useful, do your readers really want to know that you are buying a new printer, no.  If you are buying a new printer to be able to send out flashy invites to an event they might be
      11. Educate – If your goal is to educate your readers then do it, and don’t just regurgitate other people’s info, have an opinion, it makes it much more interesting
      12. Personal – Show that you’re human (I am making the assumption that you are!) people like to get to know the person behind the page/blog/twitter etc.
      13. Have a point to it – think about what the aim of writing it is, if you are just filling in time or filling in a blank space or doing it because you feel you need to, then BORING FORGET IT!

      So posters, get out there and get posting, plan what you are going to say, and excite your readers.  If anyone else has any tips for POWER POSTS let me know in the comments (note using tip 3 here).

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      Filed under Facebook fan pages, linkedin, Small business, social media, twitter

      Social Media is NOT a silver bullet

      Good afternoon, Social Rabbit here with your guide to the world of social media.

      If you think social media is the answer to all your prayers think again. It is not guaranteed to turn your brand into the next Nike, to make you a millionaire overnight or suddenly have 100s of customers knocking at your door.

      First of all work out if you are even ready to tackle the beast that is social media. tip: check out our checklist

      If you are ready then what you need to make social media work for you is,
      – Planning (or the BIG P as this bunny likes to call it), what will you do when?
      – Goals – what you want to achieve from your social media activity
      – Time or money (to pay someone else) to implement it properly
      – Willingness to give it a go, it is not a one size fits all approach & so you need to use different methods depending on your audience
      – Knowledge of how you will implement your strategy

      Even if you have looked at all this, and covered it off it isn’t a case of “build it and they will come”, it’s more

      Build
      Engage
      Ask & answer
      Know your customers

      So get building….

      Social media such as Facebook and Twitter has produced fantastic results at very low costs, BUT you need to think about what will appeal to YOUR customers, just because it worked for someone else does not mean it will work for you, as a new media there is a lot of trial and error that goes on.  What is great that you can try something today if it doesn’t work tweak it tomorrow… 

      I’d love to hear about what you’ve done to engage your customers, tell me in the comments, or on our Facebook page.

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      Filed under Facebook fan pages, Small business, social media, twitter