Tag Archives: video

Good Examples of Real Estate on Facebook

Good Afternoon, Social Rabbit here with your guide to the world of social media.

Today I want to start a new section of this blog, each week I will choose a different industry and give you a variety of examples of what businesses in that industry are doing on Facebook.  My hope is that it will give you ideas for your business and inspire you to build your page.

1) Houlihan Lawrence in the USA, the page is not huge – they have 475 people who like it.  They have a fantastic landing tab, which gives you information on the agency, information on house prices in different areas, plus you can use the search to check out different areas – this takes you straight to their website.  They have added YouTube to the page, the videos are all house tours, which I think is a clever way to use what they are already producing in social media.

2) Miami Beach Real Estate in the USA, this page has 3111 people who like it.  Once again they have a great landing tab that means you can started looking at property right away, plus there are two other tabs; one which gives you a market snapshot of the area, so you have an idea of how many listings there are a week and what you can get for your money – the clever thing about this is that it is transparent, giving people the information that they need right up front so they don’t have to search for it, therefore making their life easier.  The second tab allows you to search more in depth into properties, again making the buyers life easier.  The other thing to notice on this page is that there are very very few posts promoting properties, instead it is market information and local news.  Obviously this works really well as there is a lot of comments from page visitors.

3) Altitude Real Estate in Western Australia have 7567 people who like it.  These guys rather than push real estate have made a community hub offering discounts from other businesses, prizes to be won, and encouraging other businesses to post offers on the wall.  This is a really good use of customer engagement via Facebook, they are not selling or pushing their services, but instead making themselves synonymous with the community, where you live is part of that.

4) Prudential Douglas Elliman Real Estate in USA have 1341 people who like the page.  They are using the events tab really well, to promote their events, such as talks on the market, but also to promote events happening in the community.  It would be better if they included a nice image for each one, but there were very few pages I looked at that in Real Estate who were actually using the events tab.  It is a great way to promote what is coming up, and you can invite your readers along, including those NOT on Facebook.  It also shows that you involved in the community, which people like to see.

5) Nexus Real Estate in Western Australia only have 209 people who like their page, but it still has a lot of information for readers.  I particularly like this tab which they have put an RSS feed onto of the discounts that you get through being a Nexus customer.  They are promoting other businesses, showing that they are involved in the community and giving people a reason to use them.

Today you have seen five ideas you can implement on your page, if you are in real estate or another industry a lot of it is transferable.  Next week I will look at another industry, if you want to suggest one please tell me in the comments below or on the Social Rabbit Facebook Page.

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Filed under Facebook case studies, Facebook fan pages, facebook page

Mental Monday: Crush It! by Gary Vaynerchuk

Good Morning, Social Rabbit here with your guide to the world of social media.

Today I’m reviewing the book Crush It! by Gary Vaynerchuk, the full title is actually “Why now is the time to Crush it! cash in on your passion”.  This book is a very easy read, I think I read it in about 1.5hours, maybe less.  Gary is the creator of Wine Library TV a video blog on wine, and using blogs he grew his family liquor business from $4M to $50M in 8 years, not bad hey?

Gary is ALL about doing something you love, being passionate about it, and using that passion on the internet.  He is also BIG on hard work, as in really hard work, he talks in his book how when he first started his video blogs he would make the blog and then spend 8-9 hours A DAY commenting on other blogs, researching, tweeting and generally getting out there and “meeting the neighbours”.  This I have to say is one of the main reasons I love his work.  The fact that he does work.  The way he writes in his book is exactly the same as the way he talks (I saw him in April in Sydney).  When I was at the conference in Sydney a lot of people kept asking him but how long do you spend on social media a day, how long do I need to spend, and similar questions.  He kept coming back to one point – I love it and therefore it doesn’t feel like work.  This is what I love about him, as this Rabbit feels exactly the same, EXACTLY, if you enjoy it does it matter how long you spend doing it?

So in true form here are a few of my favourite bits from the book – they are all direct quotes,

  • I know you were hoping for some links and resources, but if I’m going to teach you how to fish properly, I can’t bait the hook for you.
  • Your blog will be your main home, your central location with a no-exceptions open-door policy where anyone can find you.  It also serves as storage for all the content you will create, essentially building an archive where people can see how you and your business have evolved and expanded.
  • The real beauty of Twitter and Facebook (and all the other social networking sites) is that they offer a massive opportunity for every entrepreneur and business to keep constant tabs on what their customers are thinking about them.
  • If you are a video blogger you must have  TubeMogul account.  It’s a website that allows you to upload your video once, then distributes it to countless video-sharing sites for free.
  • If you want to dominate the social media game, all of your effort has to come from the heart
  • assuming you’re doing this right, you’ll be bleeding out of your eyeballs at your computer [on hard work and time spent]
  • No one makes a million dollars with minimal effort unless they win the lottery.
  • If you contact me within a year of starting your business to complain that you haven’t made the money you thought you would, you’re not listening.  I said that you could make a ton of money being happy; I didn’t say you could do it overnight.
  • But creating your content is the easy part.  Of course your product should be as good as it can be, but it should also be the least time-consuming element of your whole endeavor.
  • Care.

 I think that from the extracts above you get the idea behind Gary and his book.  It is a quick easy read that you will want to come back to every time you need that kick up the bum to get you moving.

Until next week enjoy, have fun and get busy on your social networks.  If you have a book you’d like me to review please post it in the comments or on the Social Rabbit Facebook Page.

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Filed under Book Reviews, Small business, social media

New Facebook Page Insights – a MUST read

Good Evening, Social Rabbit here with your guide to the world of social media.

Facebook has introduced new insights for Pages and Applications (in April 2010), which give you more information that you can use to see how effective your page is.  They are found at www.facebook.com/insights the usual insights are still in the back end of your page, but I suspect soon they will be switching to these.  If you haven’t seen these get clicking now, they are awesome!!!

This is the first screen shot you get when you go to the link (note you must be logged in as the admin of the page to see these).

  Here you can choose which page (if you admin more than one) you would like to look at, then you can choose to look at either the fans (or likers!) or engagement.

I’ve chosen to look at the fans of the Social Rabbit Facebook page, as you can see this is similar to what you see normally in insights, however the graphs are bigger and slightly easier to read.  Plus the new fans graph, if instead of daily you look at total you can see how many have hidden your feeds in their personal news feeds – this is great for admins, because there is a massive spike on one day you can see what you posted that prompted people to hide your feed.  For example, did you post too many times that day, were the posts all on one theme, were the posts not spaced out and all happened at the same time of day?… as you can see this is going to be a really useful tool.

 

As you scroll down the screen you get to see demographics, the same as before but the graph is horizontal instead of portrait.

Further down in activity is my FAVOURITE part – hold onto your hats people!

Here you can see the total number of page views and the unique number of page views daily.  As you can see from the graph some days people are obviously looking at the page more than once (unique is measured by login id).  My favourite bit….. you can see TAB VIEWS and EXTERNAL REFERRERS.  So you can see if people are actually looking at those tabs you have slaved over making them look good, and where people are coming to your page from (if outside Facebook).  The implications for admins with these tools are MASSIVE, no more guessing if a tab is being viewed you can see right off, and you will be able to tell if you are promoting your Facebook Page from your site or blog if it is working.  You also can see media consumption, which shows what media people prefer, these are either photos, video or audio that are attached to a post (at the time of writing this Social Rabbit had not posted any).

Then we look at interactions (I had to look at the Mocks Page for this as Facebook was having a spit on Social Rabbit), Mocks has over 16,000 likers so we also get impressions and feedback information for each post (you need to have 10,000 likers to get this info).  What is useful here is that you can see what your last few posts were, plus in the top graph you can see who has unsubscribed from your page each day.  If you have a large unsubscribe – the volume of unsubscribes that is large will depend on your page, but research shows that about 0.75% a month unsubscribe from pages on average, on one day, you can instantly check and see what you posted that made them want to unsubscribe.

Below the posts is a graph showing how the likers of your page are interacting in terms of: mentions/discussion posts/wall posts/reviews/video posts.

Again this graph should help you see what you have posted that has got a certain reaction and it allows you to modify your behaviour.

Overall these insights are going to help Page Admins to really make the most of their pages and provide content that is going to work.  So I know what you are thinking, how often should I be looking at these?  Once a week is enough, just check in, see what is happening and note down any changes you need to make for the following week.  The only slight issue with these insights is that you can’t download the results as you can currently with the insights, but I am sure that will come.

So do you think these insights are going to help you as a page admin?  Tell me in the comments or on the Social Rabbit Facebook Page.

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Filed under Facebook fan pages, facebook page, Small business, social media