Tag Archives: welcome tab

Facebook Friday: Active Management

Good morning, Social Rabbit here with your guide to the world of social media.

Today’s Facebook Friday reviews a service business – Active Management, a business consultancy firm.

What’s Happening on the Page now

  • 325 people like the page
  • The page has been going since August 11th 2009

What’s working:

  • Great landing tab using video
  • Good regular posting
  • Great that they have the URL www.Facebook.com/activemanagement
  • The slideshare tab has a number of great presentations on it, however I am a little confused as to why presentations by people other than Active Management are on there

Recommendations

  • The info tab basically contains nothing!  This is a huge missed opportunity, it needs to be rich with keywords explaining what the service is and about the company.  Even though there is not that much space in which to write text there is currently nothing about the business.
  • Look at increasing the size of the profile pic (there is 180 wide by 540 pixels high to play with) to include an image/s as well to make it stand out more
  • Use the thumbnail tool for the thumbnail pic, so that you are not just getting “ctiv” but something more interesting, baring in mind that this needs to standout in likers newsfeeds
  • The welcome tab, although it is interesting I didn’t get the same message as the info box “We are Australia’s only fitness consultancy who has been a personal trainer, sales person, manager and owner! We understand your challenges.  We provide you the tools to make your business profitable.”  As a result I am left feeling rather confused I got the impression it was about business coaching….
  • Although the posting is regular it isn’t engaging people, there is one guy who comments every now and again, but that is more or less it.  The posts need to be more interesting and engaging, instead of just stating facts/articles.  Ask questions, check out the blog post on Power Posting.  Make it easy for people to respond to posts, give them either or options, ask easy questions.
  • There are a lot of tabs on this page, and I suspect that many aren’t being viewed, it would be a good idea to check these out at www.facebook.com/insights and see where people are going and then tidy it up
  • The discussion tab hasn’t been used for 6 months, so I would suggest use it or lose it
  • The reviews tab – there are no reviews, so either get someone to write one or two or get rid of the tab, it makes it look like there is nothing good to say!
  • There is nothing on the notes tab, again use it or lose it
  • The “we read” tab has obviously been added and the page admin has thought I’ll come back later and modify this and hasn’t.  This is not a good reflection on the business, it adds to the slight feeling of confusion
  • There is a tab called Active Mgmt which has EVENTS, BLOG and MEET JUSTIN TAMSETT.  There is nothing in the events section, so there is not much point of having that if it isn’t used.  The blog is good, but you can’t subscribe to it there and then, you need to go to the box on the wall to subscribe – Facebook are getting rid of boxes, so it would be better if people could subscribe where the blog is.  The meet Justin section could easily be included in the info tab.  This tab is I am guessing created by Thinktank Media, because they have branded it, I would think about this, it gives the impression that Active Management and Thinktank Media are related, I don’t know if they are or not.  But this tab is doing nothing for me, and should be ditched and replaced with a blog tab using an app such as Networkedblogs.  Plus this tab is recommended viewing on the welcome tab, but I think it is disappointing in content
  • Check typos when posting
  • On the wall 30 minute sales training events are mentioned, these should be added to the events tab if that is going to be used
  • There are a number of favourite pages mentioned, so what about using the notes tab to show how Active Management have helped these fitness club, in a kind of mini case study on each one
  • How about including interviews with clients and having client testimonials on the Youtube tab
  • There are tips on the website, but these could be incorporated into the Facebook page as well, even having something like a tip a day for 7 days, this will keep people coming back to the page, and encourage new people to like the page
  • Encourage visitors to tell their story of what they have experienced in their club
  • Perhaps have a q&a section on the page once a week for visitors to ask Justin questions
  • Invite celebrity posts, eg someone who has been running a club for 10 years to give a top tip and then someone who has been running one for year.
  • There are a few call outs for more fans/likers, but give people a reason to join – there are free ebooks on the website offer them these, don’t assume that people are going to spend time finding them

Summary

The Active Management page has all the info in there, but there needs more consistency in terms of message.  Having poked around on the page for about 30 minutes I know think that it is all about business consultancy to the fitness industry, I knew nothing of Active Management before.  However when I first arrived on the page this was not the impression I got, and to be honest I am still a little confused.  I think that there is too much reliance on the visitor clicking onto the website for more info, which if they don’t get it from the Facebook Page they just won’t do.

The page needs to position Active Management as an expert in their field with useful tips, comments and articles.  At the moment it isn’t doing this effectively, as it isn’t clear enough.

Did you love this review? You can get your page reviewed by the Chief Rabbit for only $49.95, just email info@SocialRabbit.net

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Filed under Facebook fan pages, facebook page, Small business, social media

Facebook Welcome/Landing tabs are a MUST!

Good Morning, Social Rabbit here with your guide to the world of social media.

Every Friday I review a different Facebook page, and nearly every week I say “get a landing tab”.  You may be fed up of me saying this, but IT IS IMPORTANT….  Yes I know you were planning to get to it next week, but there is no time like the present.  For those who are confused a landing/welcome tab is the place you decide you want non-likers to your page to land and it tells them quickly what your page is about.

I have always been a HUGE advocate of  the landing/welcome tab, but now finally I have some evidence to hold up in the air and wave at you all.  Below is a quote from a social media company Brandglue.

“We ran an A/B test just four weeks ago to guesstimate the efficacy of a landing tab.  We drove visitors to the fan page of a major brand using ads. Those ad-driven visitors converted to fans at a rate of approximately 47% WITH a landing tab. When we turned off the landing tab, those same ad-driven visitors converted to fans at approximately 23%. A VERY noticeable loss in conversions over the course of the campaign.”  Jeff Widman from Brandglue May 2010

Are you convinced now?

Now I have your attention you may say but what do I put on it?  Below are some examples (click on the image to go straight to their page), basically the world is your oyster go wild.

WIN PRIZES TrueBlood TV show, on the welcome tab you can register to win the ultimate fan experience.

REWARDS Starbucks – you can check your rewards card or sign up for one.

QUIZ’S ABC News – gives you a reason to like the page and engages you straight away.

GAMES McDonalds engages visitors with a game

FREE DOWNLOADS Smirnoff gives people a reason to click like

DIRECT PEOPLE TO STORES Cold Stone Creamery has a bright image that you just can’t ignore, plus you can click to find your nearest store from it.  Plus below the image they encourage comments from people on what they think of the favor.  I am guessing that they change their image monthly.

SIGN UP – Social Rabbit offers people a simple landing tab which explains what we do and allows them to sign up for the enewsletter.

Hopefully all these images have given you some good ideas of what you can do on your page.  Remember it doesn’t need to be complex, bright and simple works well, but you can link it through to your website or your newsletter sign up.  You can do your own landing tab in FBML or for very little you can pay a designer to do one for you.  You can change the tab as often as you like.

If you have a cool landing tab I’d love to see it, put the link to your page in the comments below or on the wall of the Social Rabbit page so we can check it out.

7 Comments

Filed under Facebook case studies, Facebook fan pages, facebook page, social media

Facebook Friday: I Give A Buck

Good Morning, Social Rabbit here with your guide to the world of social media.

Today’s Facebook Friday page is a charity called I Give a Buck! Foundation of Australia Ltd.  Their mission is to raise $100k a year for disadvantaged Aussie kids.

What’s working:

  • They have their username – tick 🙂
  • Regular posting (daily by the looks of it)
  • Good commenting when others comment
  • The video is great, there should be more of these types of videos, or even use the content from the video (the facts) on the page

What to Improve:

  • The website address in the text box under the logo needs to have http:// so that it hyperlinks, however they have put it next to their founded date as well, so maybe they should save the space in the text box and use it to explain more about what they are doing using keywords.
  • There are numerous typos (text and numbers) in the text box and on the info tab, not a good look
  • The logo gets lost on the page, as the text is very small and it doesn’t really give a good idea of what they do, prehaps put a picture of a child that they have helped and the amount of money it took, to give people a real idea of what it is all about
  • Get a landing/welcome tab, I say this EVERY week, but no one listens to me 😦  IT makes a MASSIVE difference, you could ask people to donate straight off the landing page and link it back to your site, you could have a newsletter sign up box on there and include the video that is on the side of the page
  • The page posts don’t engage people enough, there aren’t many comments, they need to be asking questions, talking about the children that they are raising money for, getting opinions and basically getting people involved.
  • The posts on the page also assume that people know what is going on, for example, the post on the entertainment books, when posting don’t assume that people know anything and help them out
  • There is nothing on the discussions tab, so either start a discussion or ditch it
  • There is a poster for Penny’s appeal on the website, this should be included in the photo album on Penny to help people understand more about it
  • The boxes tab and the notes tab contain exactly the same information, so I would get rid of the boxes tab and keep the notes tab.  The notes tab could be used for an ongoing update on the appeals
  • Could you add a store tab to the page so people can donate straight from the page using paypal?
  • Videos are a very powerful medium with this kind of charity, why not use video to pull at people’s heart-strings?  maybe a parent testimonial
  • The priority kids program is mentioned on a post, but there is nothing else about it, I think what confuses me on this page, and the website is that it talks about giving a buck to an appeal of your choice on the website and that their aim is to change the life of children, but in actual fact there is only one running for Penny.  I am not saying that this is a bad thing, but why not focus people’s effort on that appeal and change the profile picture and info box to reflect this, if there is only going to be one child supported at the time then focus on that one rather than making it generic.
  • If the goal is $100k a year, why not have a tally ongoing, either in the form of an app or just written in the info box, so people can see clearly what has been achieved and that they are making a difference
  • What about creating a virtual gifting app that people pay for and the money all goes to the foundation
  • Maybe make it more visual as to what has been achieved, with a photo of the item the money is being raised for but blank out part of the item and as more money is raised more of the item is revealed.
  • What about telling people how you actually decide which children you fundraise for?  Can people nominate children?
  • Try posting on other relevant pages to encourage traffic back to the page, eg go to children’s products pages or parenting pages

Obviously charities are up against a lot of competition for people’s cash, so the challenge is to make it easy for people to donate, so this needs to be looked at, and also make it easy for people to understand what their money goes towards.  Do not assume that people will go to the website to find out, make it easy for them.

Hopefully this blog post will help I Give A Buck to increase the number of visitors to their page.  If you have any other suggestions for them please post them on their Facebook page, or the Social Rabbit page.  If you’d like your page reviewed by the Chief Rabbit please comment below or on the Facebook page.

3 Comments

Filed under Facebook fan pages, facebook page, Small business, social media