Category Archives: linkedin

Mental Monday: Linked Working by Frank Agin and Lewis Howes

Good Morning, Social Rabbit here with your guide to the world of social media.

Monday was so mental that it has slipped into Tuesday, so sorry about that readers.  Today I am reviewing Linked Working by Frank Agin and Lewis Howes

This book is all about using LinkedIn effectively to produce results.  Each chapter covers a different aspect of LinkedIn, it relates it to networking in real life and then gives an example of someone on LinkedIn who has had success with it.  Below are some of my favourite bits from the book (these are all direct quotes):

  • When you send an invitation you should always try to make it personal, or at least add some value to the message…. A personal touch always increased your chances of being accepted
  • You never know which connections will come in handy in the future.  This is why it is important to never pass judgement while on LinkedIn
  • Everyone is a networking opportunity for you (and you are an opportunity for everyone). This is a powerful networking concept. As powerful as it is, however, there are limitations to it. The primary limitation is that you have no control over where this networking strategy leads. That is, you can never tell when you will come across a networking opportunity and when you do, you have little control as to what might be.  You eliminate much of this limitation when you take it upon yourself to reconnect with people.
  • This is the Golden Rule of Networking: Give first … get second.
  • Eventually what you inject into your network – opportunities, information, support, energy and additional contacts – comes back to you.
  • Here are several ideas for expressing true altruism on LinkedIn:
    1. Offer Help When It Is Least Expected
    2. Forward Important Introductions
    3. Make Introductions
    4. Provide Useful Feedback
    5. Make New-Comers Feel Welcome
    6. Make Recommendations
    7. Express Gratitude
    8. Ask A Question
    9. Start A Group
    10. Reach Out To Help Others
  • The things you need to do in the real world of networking to get involved includes joining local groups, attending city meetings, doing community service, becoming an officer in the groups you join, and so on. The beautiful part about LinkedIn is it allows you to do those same activities in a virtual setting.
  • Another way to become actively involved on LinkedIn is the Answers section. This section gives you the ability to ask and answer questions pertaining to any topic in any industry. People actively read these answers on a daily basis, and numerous business deals have come from individuals providing compelling information.
  • Here are some suggestions for expanding your network into a variety of “cliques”:
    1. Group Diversification
    2. People Watch
    3. Group Introductions
    4. Offer Group Assistance
  • To set yourself on the path of consistent action, start by establishing certain goals you want to achieve through your networking efforts. How many new people do you want to meet in a given period? How often do you want to connect with those you already know? How much and what type of value do you want to give to those you know?  Once you have established goals, plan out the required activities for meeting your goals.
  • Your mission on LinkedIn is to follow the ABB’s of networking: Always Be Building your network. Whether you are trying to find a job, create new opportunities, close more deals, make more money or become a globally recognized industry leader, the success factor for every networker is to Always Be Building your network of connections and opportunities.

Obviously there is a lot of info in this book, whether you are new to LinkedIn or have been using it for years I am sure you will find something useful.  It is written in an easy to understand and read style, with only 100 pages it is a quick read.  It doesn’t go into details in terms of click here, do this, do that, but is more about the overall objectives and ways you can use LinkedIn.

If you have read this book and have any comments please let me know below or on the Social Rabbit Facebook Page. Or if you have any suggestions for what to read next.  I am still reading the New Rules of Marketing and PR, but I am finding it heavy going, hence why it didn’t get reviewed this week – next week I promise!

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Filed under Book Reviews, linkedin, social media

9 Tips to Improve your LinkedIn Profile

Good Morning, Social Rabbit here with your guide to the world of social media.

Today in Sydney it is a wet rainy day, so perfect for getting your social networks firing!  Below are a list of things you should do RIGHT NOW to improve your LinkedIn profile, but first if you are a newbie to LinkedIn a few stats:

  • LI is a professional social network
  • There are 66 million people using it globally (in Australia 1.2 million)
  • The average income of users is $109,000
  • The average age of users is 37

If you are a professional looking to connect with other professionals this is the network for you, use it to grow your business, increase brand awareness (for you and/or your business) and position yourself as an expert.

TIPS:

  1. Set up a LinkedIn profile if you don’t have one, if you do skip straight to no. 2!
  2. Make sure that your profile is 100% complete, yes even the hard boxes people.
  3. Keywords are really important in your profile because they help people find you when they want someone with your expertise by searching in people eg accountant.  You need to decide what you want your expertise/specialty to be – ideally 1 or 2 words and use that.  There are 5 places you should include your keywords…
    a) Your headline – the line of text under your name is your headline, it should not say “Director at x” but instead what you do and how you can help people
    b) In your current work experience
    c) In your past work experience
    d) In your summary
    e) In your specialties
    TIP: To edit your profile click on PROFILE and then edit

4. Website – rather than use the defaults that LinkedIn gives you, eg My website or My blog, choose the OTHER category then you can customise what they are called, as I have done in my profile above, this gives your audience a much clearer idea of what they are going to be looking at
5.  Recommendations – The more recommendations you have the higher you will appear in searches within LinkedIn (however, it is not this alone that ranks you).  Plus if people are looking for people to do business with they are going to prefer to work with someone who has been recommended than someone who hasn’t.  There are two ways to get recommendations – give them (people will usually give back) and ask people who you have worked with – do not ask randoms.  When someone gives you a recommendation it is the same as in the offline world, by recommending you are putting your reputation out there saying this person is good.
6.  Summary – Don’t use this to say I’ve got x sales, but instead use it to tell people what you are all about and how you can help them.  Make it easy to read, so that does NOT mean one massive paragraph!
7.  Specialties – Make sure you fill this in, this looks best if it is a list, rather than word, word etc.  Put in here what you offer people and how you help them, eg Growing Facebook Pages
8.  If you have a blog add it in using the applications on your profile, so that when people look at your profile they see it – it gives you more credibility, however don’t add it if you only have 2 posts and they were from 2008!
9.  Your public profile URL – please customise it… you can have it looking like this:   http://au.linkedin.com/in/larasolomon rather than like this: http://au.linkedin.com/pub/lara-solomon/7/a97/275, it makes it easier for people to find you, and if you use it in your email signature it looks good!

These 9 tips will take you 30 minutes max to do (depending on how many recommendations you write), but will make your profile look much more professional, and more importantly will tell people who visit you much more about you and how you can help them.  If you want to connect with me on LinkedIn I’d love to, so please send me a request.

There is lots lots more you can do with LinkedIn, more posts to follow 🙂  But tell me below if you are stuck on something.  Until them this Rabbit is off to bounce in puddles…

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Filed under linkedin, Small business, social media

Before your start on Social Media

Good Evening, Social Rabbit here with your guide to the world of social media.

Today’s blog will be filled with furry words of advice to help you have a fantastic social media campaign.  It’s all very much common sense, but often (this Bunny included) we get carried away with the excitement and addictiveness of Facebook/Twitter/LinkedIn/Foursquare etc that we forget to start at the beginning.  DON”T WORRY!  It’s not to late.

You want to use a social network for business, your business, it might be a hair salon, real estate office, coffee shop, accounting firm, clothes store, product or whatever, the rules are the same for EVERYONE.  So you have decided which social networking tool or tools you want to use, now follow these steps;

  1. What is the purpose of what you are doing? For your Facebook page what is the purpose?  Why are you setting it up (because it’s fun doesn’t count), I want real reasons, eg to build a relationship with my audience, to use it to find out more about them, to get my product awareness out to a wider audience etc – get the picture?  This is the same if you are choosing Twitter or LinkedIn you NEED a purpose, if you don’t have one, well it just won’t work as well, and you will find it harder to maintain.
  2. What are your goals? Eg for your Facebook page you want to get 500 likers in the first month and increase the click throughs to your website by x%.  For Twitter it maybe that you want to be retweeted x number of times and gain x number of followers in the first month.  Whatever you decide that your goals are these are something that you can go back to and see how you are tracking and decide if it’s working.
  3. What have you got to offer?  OR What value are you adding?  OR Why should people follow you/connect with you or like you? This is the old “what’s in it for me”.  This should interlink with your purpose, so if your purpose is to “be seen as an expert in social media” the value you add could be in unravelling the mysteries behind social media, helping people to understand it and use it to grow their business.
  4. What are you going to promise? I have said this before that your followers etc have memories like elephants – they never forget.  So if you entice them to your Facebook page with the offer of free ebooks or the chance to win prizes or a daily tip, when they don’t get it they WILL rebel.  Rebelling in the social networking world means de-friending/unfollowing/disconnecting, which when you have worked SO hard to get them is not what you want.

The idea behind following these steps is that when you get stuck and think “oh no what shall I blog about, post, tweet etc.” you know what your purpose, values and goals are so it makes it easier for you to deliver.  PLUS it helps with the consistency of your message, if people know you as a social media expert, then you suddenly start rambling on about how to make apple tart, it’s kinda confusing…  They won’t know what’s happening, they will lose a bit of trust and faith, who is this flaky person that yesterday was telling us how to get more likers on Facebook and now is talking about how to get the pastry just right on an apple tart…..

If you already have your social networking set up, it is NEVER too late to go back and revisit what you are doing and why, and don’t think you have to stay with what you decide forever.  However don’t change your mind daily, but often it can take a while to find your niche that both you and your readers are comfortable with, so by all means try out a few things, but let them know.  For example, when I decided to start Mental Monday’s on this blog to review books, I said that I would see how it goes, but I am not doing it daily, only once a week.  So if say 50% of you guys don’t like it I guess you don’t tune in on Monday’s, but no one has complained yet!  But if you want to make a comment do, I LOOOOOOOOOOOOOOOOOOOOOOOOOOOVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVE comments positive and negative.

Tell me below what you think or on the Social Rabbit Facebook Page.

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Filed under linkedin, Small business, social media, twitter

9 ways to Share to Grow

Good Evening, Social Rabbit here with your guide to the world of social media.

Firstly, an apology for all my avid daily readers, yesterday just completely ran away with me and I didn’t blog, so to make up for it, I will blog twice today 🙂

Today’s topic Share to Grow encompasses all that social media is about, the sharing of ideas, value, results, helping others without expecting a return and growing your business based on the fact that people trust you and love what you are doing.

How you can share to grow:

    1. Write a blog post in your area of interest/expertise and post it on your Facebook page, on Twitter, on LinkedIn etc.  Add it to http://www.ezinearticles.com have it on your website, share what you know with others, believe me it works!
    2. Write a whitepaper (whitepaper’s are basically pdf documents on a topic, usually a few pages long) on your area/passion and give it to people through social media, again it positions you as an expert and allows you to get your brand out there
    3. Create a short video and share it on YouTube/Facebook/Twitter, this doesn’t have to be super high tech, you can see what we do on Social Rabbit TV.  If it’s amusing and/or useful it will go viral spreading the word about your business
    4. If you have done a presentation recently, as I did today, then create yourself a free Slideshare account and upload it.  The presentation I did on using social media for B2B is now up on Slideshare.  If you look around Slideshare you will see that the presentations are sometimes a few slides and sometimes lots, so you just say what you want to and then put your branding on it, just try to make it topical
    5. Use the answers section in LinkedIn (click on the more button on the top navigation to get to it), answer questions from people in your areas of expertise, you will find that you will quickly grow your network and opportunities will start to come your way
    6. Read other people’s blogs and make comments – not just a cool thanks comment, but adding value, it could be an example of when you have seen that working, or asking for more clarification, if you add value feel free to put a link back to your site/blog at the bottom
    7. Write up a case study of your successes with social media/or other topics, tell the world, don’t be modest.  There are lots of doubters on social media out there looking for ideas and suggestions, so tell them what results you can get.  Plus it helps others when they are writing presentations.  For the B2B preso I did today I struggled to find case studies that actually gave results – a lot of people do not share well.  The case studies can be used when responding to blogs, answering questions on LinkedIn, posted on your blog, tweeted out, posted on slideshare and will get you a lot of exposure
    8. If you are using Twitter regularly search on hash-tags that are relevant to your business, and then respond to comments, eg I sent a tweet asking about venues in Brisbane for the events next week, I got a response from a conference centre asking if I needed any help – I liked that
    9. If networking groups are looking for someone to talk on an area you are an expert in volunteer (it’s highly unlikely you will get paid), but it is good exposure for your business, and again positions you as an expert and you can share your knowledge with others.  Don’t forget you can approach them as well.

    The moral to this story is put yourself out there, you are an expert (in something) so show people.  Opportunities do not very often just land in your lap, instead you have to put the work in for them to fall.

    I’d love to hear of any successes you have had sharing with others, please tell me in the comments or on the Social Rabbit Facebook Page.

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      Filed under Blogging, Facebook fan pages, facebook page, linkedin, Small business, social media, twitter

      Is Social Media in Real Estate different to other industries?

      Good evening, Social Rabbit here with your guide to the world of social media.

      Today this Rabbit went to a real estate conference, not because I’m about to get into real estate, but because there was a social media speaker there talking about using social media in the real estate business.  The speaker was Matthew Ferrara, an American guy with a background in real estate, below is him in action on stage in Sydney.

      It’s always interesting to hear what other people have to say on social media, and these are the tips I picked up…

      1. Use social media to a) build your business and b) to learn from your customers, not advertise to them
      2. In social media do activities that create a dialogue with your customers and enables you to learn from them
      3. Look for a way to give your customers value
      4. Your job in using social media is to a) show up, b) watch, c) listen and d) learn
      5. Australian’s are on social networking sites on average more hours a month (7 hours) than people in any other country
      6. Get on fewer networks with a deeper presence rather than spreading yourself across lots
      7. Make your page/profile engaging not just a brochure
      8. Be aware that different networks have different norms, eg LinkedIn is a professional site, whereas Facebook is more relaxed.
      9. Use profile pictures to attract attention in people’s news feeds
      10. Interact with people as you would in real life, imagine you are talking to them at a lunch, rather than just bombarding them with information/things to buy or info on your business
      11. Use a “share to grow” strategy, which is about being a multiplier, creating posts that add value and people want to share
      12. Use WIFT (what’s in it for them) when writing posts
      13. Don’t over advertise to your readers, he recommends 1 ad to 50 value add posts
      14. Regularly search what people are posting and reposting about your business, so that you can see what they like to share
      15. Integrate social media into your current sales and marketing plan
      16. Focus on one network that cascades into others (eg Facebook to Twitter)

      My favourite from Matthew’s talk is his idea of a “share to grow” strategy, this is going to be a topic covered in a future post.  This is about value adding to grow your network, because people will share something if it makes them laugh, gives them new info, gives them new skills or ideas.  Of course I have talked lots previously about adding value and engaging customers, but haven’t put it into a phrase.  It was very interesting to see a speaker talk on something this Rabbit is an expert in and how he phrases things.  I am not sure if I agree with the 50-1 advertising to value add ratio, this really does depend on your community, your business and your purpose for social media.  I don’t think that there is one hard and fast rule, it can vary greatly.  But, it is interesting to see what people think should be done, I think we should try out different things and see what works.

      Finally to come back to the question posed on this blog: Is Social media in real estate different to other industries?  The answer is NO, social media in any industry is about building relationships, communities and adding value.

      Have you seen a good speaker lately that has made you look at a topic in a different way?  Tell me in the comments or on the Social Rabbit Facebook page.

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      Filed under Facebook fan pages, facebook page, linkedin, Small business, social media

      Keywords are important in social media too

      Good Morning, Social Rabbit here with your guide to the world of social media.

      Everyone talks about keywords in relation to websites, social media and social networks.  What are keywords?  For the newbies out there… Keywords are basically the words that people use when they are searching for something on internet search engines (eg Google.com).  So if I was searching for a hairdresser in Mosman (where I live) I might put in: hairdresser Mosman, or Mosman hairdresser.  For a hairdresser in Mosman these would be “keywords” for them.

      Google and other search engines, when they get a request will search websites for keywords that match what the searcher has put in, therefore the better the match the further up the page your site will appear in the results.  This is why when you have a website it is important that you include keywords in the text on your site as it helps with SEO (search engine optimisation).

      The same SEO on websites is used for social networking sites, eg Facebook, Twitter, LinkedIn etc.  It is therefore important that you know what your keywords are and more importantly include them on your profile/page.

      To find out what your keywords should be there are two options:
      1) Put yourself in your customers shoes and say if I was looking for my product or service what would I search under?
      2) Use the Google keyword tool! (note: this isn’t the only tool out there, it is just the one I use)

      So once you have your list of keywords, it may be long….  You can see how popular a certain keyword is, and therefore if you include that keyword, you will be up against a lot of competition to get ranked highly on the search results – that doesn’t mean don’t include it!  It just means do not just include the top one on the list and think – Yeah I’m done!  Below is an example of the top 10 most popular keywords I have identified for Social Rabbit.  You can see that 1680 million searches are done per month on the term Facebook, so in reality I need to do more than just include Facebook in my text.  You will be able to see local (your country) and global search which is helpful if you only offer your porduct or service locally, plus the advertiser competition if you are looking at advertising – the closer to 1 the higher the competition.  Another point to note is that people make typos when searching – that doesn’t mean you include typos on purpose, as often search engines will correct the typos by saying “did you mean…”

      Keywords Advertiser Competition Local Search Volume: March Global Monthly Search Volume
      facebook 1 37200000 1680000000
      social media 1 49500 1220000
      facebook page 0.93 -1 1000000
      facebook help 0.8 -1 74000
      facebook create a page 0 -1 40500
      social media business 0.73 -1 33100
      facebook class 0.4 -1 27100
      facebook page business 0 -1 22200
      facebook sydney 0.4 -1 18100
      facebook com a 0.53 -1 18100

      So you now have your list of keywords, in Social Rabbit’s case that is 93… so now I just list them all in my profile right?  WRONG!!!!  That is SEO suicide!  Search engines like to see the keywords used in sentences not just listed (they’re not stupid you know!).  For example if my keyword is “facebook help” I may write: Social Rabbit offers services on a wide range of social networks including Facebook help.  Can you see how I have included it in a sentence? (maybe not the best sentence in the world…)

      So you can see keywords are actually useful, they don’t just clutter up the page, but they add to your content.  You need to be including these keywords in your info tab on your Facebook page – all of you who have nothing on that tab (you know who you are) you are missing out!  Also include them in your info box under your profile pic on your Facebook page, in your LinkedIn profile description and in your Twitter profile.

      The secret to keywords is make it look natural, you know when you meet someone who dresses wonderfully and you comment on it, they say “oh this old thing I just threw it on…” that’s how your keywords should appear in sentences, natural, easy to read and part of the sentence – NOT STICKING OUT LIKE A SORE THUMB!

      If anyone has any other tips and tricks please share them in the comments or on the Social Rabbit Facebook Page.

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      Filed under Facebook fan pages, facebook page, linkedin, Small business, social media, twitter

      Your personal brand is always with you

      Good Afternoon, Social Rabbit here with your guide to the world of social media.

      Today there has been some uproar in the Australian press after a journalist tweeted offensive comments at the Logies on Sunday night, the story is here.  The newspaper columnist/comedian was sacked by the paper after her tweets caused negative comments, although she wasn’t actually reporting for the paper at the time.

      This brings to the foreground something that this Rabbit has known for a while, the on and offline worlds work the same way – you can’t be rude to people without repercussions in either place if you are in an open forum.

      It comes back to your personal brand (Gary Vaynerchuk talks a lot about this in Crush It!) and what you want people to take away from meeting/talking/interacting with you. As Erik Qualman says in Socialnomics what happens in Vegas stays on Youtube!

      Everyone has heard how people very quickly assess others and form an opinion of them, well now with the aid of social networks like Facebook and LinkedIn this is even easier and they don’t even need to meet you!! So how can you make sure that you are dressed properly and don’t have your underpants ontop of your trouseurs – superman style?

      On your personal Facebook profile lock down your privacy settings so that only friends can see your info, pictures etc. You can also restrict tagging of you in photos, which will stop some drunken dancing on a bar photo with your name on it going viral.

      On LinkedIn…
      – Check out some profiles of people you respect and/or admire for ideas of how to get it looking professional
      – Make sure that your photo is professional and you are dressed properly! (see superman comment above)
      – Fill in all your information in the boxes, if you don’t it could give the impression that you are a) lazy, b) unable to finish tasks, c) not taking it seriously or all three. See how I already have an opinion?
      – Spell check everything twice, or ask someone else to read your info, does it make sense? Bad spelling and grammar again makes you look lazy and careless and can quickly switch people off.
      – Be courteous, if you are responding to questions give your reply thought, don’t just throw out anything just to say yes I’ve answered a million questions today!
      – Put thought into your status updates – how can what I’m saying add value to others?

      Are you getting it? Your personal brand whether at work or at play is now integrated in a way that you can be judged and found wanting without even knowing about it!

      Your personal brand is what you make it, think about how you’d like to be perceived and work towards that.

      Would love to hear any comments below or on the Social Rabbit facebook page

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      Filed under linkedin, Small business, social media