Category Archives: Facebook fan pages

Facebook Friday: Active Management

Good morning, Social Rabbit here with your guide to the world of social media.

Today’s Facebook Friday reviews a service business – Active Management, a business consultancy firm.

What’s Happening on the Page now

  • 325 people like the page
  • The page has been going since August 11th 2009

What’s working:

  • Great landing tab using video
  • Good regular posting
  • Great that they have the URL www.Facebook.com/activemanagement
  • The slideshare tab has a number of great presentations on it, however I am a little confused as to why presentations by people other than Active Management are on there

Recommendations

  • The info tab basically contains nothing!  This is a huge missed opportunity, it needs to be rich with keywords explaining what the service is and about the company.  Even though there is not that much space in which to write text there is currently nothing about the business.
  • Look at increasing the size of the profile pic (there is 180 wide by 540 pixels high to play with) to include an image/s as well to make it stand out more
  • Use the thumbnail tool for the thumbnail pic, so that you are not just getting “ctiv” but something more interesting, baring in mind that this needs to standout in likers newsfeeds
  • The welcome tab, although it is interesting I didn’t get the same message as the info box “We are Australia’s only fitness consultancy who has been a personal trainer, sales person, manager and owner! We understand your challenges.  We provide you the tools to make your business profitable.”  As a result I am left feeling rather confused I got the impression it was about business coaching….
  • Although the posting is regular it isn’t engaging people, there is one guy who comments every now and again, but that is more or less it.  The posts need to be more interesting and engaging, instead of just stating facts/articles.  Ask questions, check out the blog post on Power Posting.  Make it easy for people to respond to posts, give them either or options, ask easy questions.
  • There are a lot of tabs on this page, and I suspect that many aren’t being viewed, it would be a good idea to check these out at www.facebook.com/insights and see where people are going and then tidy it up
  • The discussion tab hasn’t been used for 6 months, so I would suggest use it or lose it
  • The reviews tab – there are no reviews, so either get someone to write one or two or get rid of the tab, it makes it look like there is nothing good to say!
  • There is nothing on the notes tab, again use it or lose it
  • The “we read” tab has obviously been added and the page admin has thought I’ll come back later and modify this and hasn’t.  This is not a good reflection on the business, it adds to the slight feeling of confusion
  • There is a tab called Active Mgmt which has EVENTS, BLOG and MEET JUSTIN TAMSETT.  There is nothing in the events section, so there is not much point of having that if it isn’t used.  The blog is good, but you can’t subscribe to it there and then, you need to go to the box on the wall to subscribe – Facebook are getting rid of boxes, so it would be better if people could subscribe where the blog is.  The meet Justin section could easily be included in the info tab.  This tab is I am guessing created by Thinktank Media, because they have branded it, I would think about this, it gives the impression that Active Management and Thinktank Media are related, I don’t know if they are or not.  But this tab is doing nothing for me, and should be ditched and replaced with a blog tab using an app such as Networkedblogs.  Plus this tab is recommended viewing on the welcome tab, but I think it is disappointing in content
  • Check typos when posting
  • On the wall 30 minute sales training events are mentioned, these should be added to the events tab if that is going to be used
  • There are a number of favourite pages mentioned, so what about using the notes tab to show how Active Management have helped these fitness club, in a kind of mini case study on each one
  • How about including interviews with clients and having client testimonials on the Youtube tab
  • There are tips on the website, but these could be incorporated into the Facebook page as well, even having something like a tip a day for 7 days, this will keep people coming back to the page, and encourage new people to like the page
  • Encourage visitors to tell their story of what they have experienced in their club
  • Perhaps have a q&a section on the page once a week for visitors to ask Justin questions
  • Invite celebrity posts, eg someone who has been running a club for 10 years to give a top tip and then someone who has been running one for year.
  • There are a few call outs for more fans/likers, but give people a reason to join – there are free ebooks on the website offer them these, don’t assume that people are going to spend time finding them

Summary

The Active Management page has all the info in there, but there needs more consistency in terms of message.  Having poked around on the page for about 30 minutes I know think that it is all about business consultancy to the fitness industry, I knew nothing of Active Management before.  However when I first arrived on the page this was not the impression I got, and to be honest I am still a little confused.  I think that there is too much reliance on the visitor clicking onto the website for more info, which if they don’t get it from the Facebook Page they just won’t do.

The page needs to position Active Management as an expert in their field with useful tips, comments and articles.  At the moment it isn’t doing this effectively, as it isn’t clear enough.

Did you love this review? You can get your page reviewed by the Chief Rabbit for only $49.95, just email info@SocialRabbit.net

Advertisements

2 Comments

Filed under Facebook fan pages, facebook page, Small business, social media

Free Facebook reminders….

Good Morning, Social Rabbit here with your guide to the world of social media.

Today I am on my soap box, but you ALL will benefit.  First a question….


Lets see how you all end up voting… results will follow.

I am very interested to see what the results say, because this Rabbit thinks that the reason is a lack of consistency due to no consistency in terms of posting and activity in general on the network.  The business starts out really fired up, but then this doesn’t continue, instead they get busy with other activities and their social media activities become a bit of an after thought… is this you?

You may not have a social media strategy which may be why this has happened, in which case you need to get one!

If you have a strategy but just aren’t consistent then it is Super Rabbit to the rescue!

For 7 days we will send you an email a day with a reminder and a tip of the day for your Facebook page, you can sign up whenever you like for FREE, just click on this link http://www.facebook.com/SocialRabbit?v=app_7146470109.  If you are not on Facebook you can still access the tips, the link just takes you to a sign up form.

I hope you take the opportunity to get info from the Chief Rabbit sent to you, it will help you to get your page firing.  We are just trialing this for 7 days, but if everyone loves it we will look at keeping it going.

Tell me what you think about this in the comments, is it going to be helpful?

2 Comments

Filed under Facebook fan pages, facebook page, social media

Good Examples of Real Estate on Facebook

Good Afternoon, Social Rabbit here with your guide to the world of social media.

Today I want to start a new section of this blog, each week I will choose a different industry and give you a variety of examples of what businesses in that industry are doing on Facebook.  My hope is that it will give you ideas for your business and inspire you to build your page.

1) Houlihan Lawrence in the USA, the page is not huge – they have 475 people who like it.  They have a fantastic landing tab, which gives you information on the agency, information on house prices in different areas, plus you can use the search to check out different areas – this takes you straight to their website.  They have added YouTube to the page, the videos are all house tours, which I think is a clever way to use what they are already producing in social media.

2) Miami Beach Real Estate in the USA, this page has 3111 people who like it.  Once again they have a great landing tab that means you can started looking at property right away, plus there are two other tabs; one which gives you a market snapshot of the area, so you have an idea of how many listings there are a week and what you can get for your money – the clever thing about this is that it is transparent, giving people the information that they need right up front so they don’t have to search for it, therefore making their life easier.  The second tab allows you to search more in depth into properties, again making the buyers life easier.  The other thing to notice on this page is that there are very very few posts promoting properties, instead it is market information and local news.  Obviously this works really well as there is a lot of comments from page visitors.

3) Altitude Real Estate in Western Australia have 7567 people who like it.  These guys rather than push real estate have made a community hub offering discounts from other businesses, prizes to be won, and encouraging other businesses to post offers on the wall.  This is a really good use of customer engagement via Facebook, they are not selling or pushing their services, but instead making themselves synonymous with the community, where you live is part of that.

4) Prudential Douglas Elliman Real Estate in USA have 1341 people who like the page.  They are using the events tab really well, to promote their events, such as talks on the market, but also to promote events happening in the community.  It would be better if they included a nice image for each one, but there were very few pages I looked at that in Real Estate who were actually using the events tab.  It is a great way to promote what is coming up, and you can invite your readers along, including those NOT on Facebook.  It also shows that you involved in the community, which people like to see.

5) Nexus Real Estate in Western Australia only have 209 people who like their page, but it still has a lot of information for readers.  I particularly like this tab which they have put an RSS feed onto of the discounts that you get through being a Nexus customer.  They are promoting other businesses, showing that they are involved in the community and giving people a reason to use them.

Today you have seen five ideas you can implement on your page, if you are in real estate or another industry a lot of it is transferable.  Next week I will look at another industry, if you want to suggest one please tell me in the comments below or on the Social Rabbit Facebook Page.

Leave a comment

Filed under Facebook case studies, Facebook fan pages, facebook page

Adding a Blog to your Facebook Page

Good morning, Social Rabbit here with your guide to the world of Social Media.

This week a friend of mine – Kirsty Dunphey asked me how she could add her blog to her Kirsty Dunphey Weekly Newsletter Facebook page, she’d tried and failed, I suggested she use the Networkedblogs app and sent her the link, thinking that’s that and got on with my day.  However a short time later I got another email saying the link wouldn’t work.  Now Kirsty is pretty switched on with technology and it made me think if she is having issues what about all of you out there who aren’t switched on?  This post is for you, and the Kirsty’s of the world who may need assistance.

So you have a blog – it can be on any platform, eg wordpress, blogger etc.  Here is the step by step guide to adding it to your Facebook page.  If you aren’t a words person and would prefer to watch, I’ve made a YouTube video of it as well.

  1. Open Facebook and login
  2. Go to http://www.facebook.com/networkedblogs
  3. Click on ADD TO MY PAGE under the picture on the left hand side
  4. Choose your page from the box and click add: then close when you have added it to all the pages you need
  5. Go to your Facebook page, click on EDIT MY PAGE and go into the back end of your page
  6. Find the Networkedblogs app in the list, click on APPLICATION SETTINGS
  7. Select ADD so that it reads: tab added
  8. Click on the ADDITIONAL PERMISSIONS tab and tick the box which says publish to my wall – this means that every time you post a blog on your blog it will feed onto your blog tab on your page and add a post to your page wall.  Then click OKAY
  9. Click on EDIT under the Networkedblogs app
  10. Click on REGISTER A BLOG
  11. Type in the name of your blog, this can be anything it won’t be seen by others it is just for your record, so that if you have more than one you know what each one is
  12. Type in the URL of your blog, this will be the website address you usually give out to people
  13. Type in three topics that are most relevant to your blog, so if you write on small business topics you might choose: small business/solo businesses/business owners
  14. Choose English as your language unless you write in another!
  15. Fill in the description box, ie what is your blog about then click NEXT
  16. If you get an error message saying that they can’t find your feed then you need to type it in.  Usually it will be: http://yourblog.com/feed.  No error go to step 17
  17. You will now be asked if your are the author of the blog, choose YES or NO.  Note: you can import blogs which aren’t yours, so don’t think that this is a trick question!
  18. If you aren’t the author and have said NO, the next screen will ask you who is, if they are a Facebook friend of yours you can fill this in, if not then click SKIP
  19. You will then arrive at this screen This is confirming that your blog is in and ready to go! (This is an example where I have chosen Seth Godin’s blog, it’s a goodie, click on it to go to it)
  20. Next go to your Facebook Page again and click on EDIT MY PAGE
  21. Find the Networkedblog application in the list and click on EDIT
  22. You will now see your blog on a table like this: Here you can see I have five blogs listed, you need to tick the boxes of the blogs you’d like to feed onto your page, you can have more than one.
  23. Once you have chosen your blogs you need click to grant permission to publish the blog to your page – this is point 2 on the page, if you don’t then nothing will appear
  24. Then finally hit SAVE
  25. Go to the front of your Facebook page and the blog tab should be there, if you can’t see it then click on the >> at the end of your page tabs, it should be listed there.  Check that it is working and looking good and you are all done!

Now there is no excuse to link up your blog onto your Facebook page….  Tell me in the comments when you’ve done it as I’d love to see what people are doing.

2 Comments

Filed under Facebook fan pages, facebook page, social media

Facebook Friday: The Little Scarf Shop

Good Morning, Social Rabbit here with your guide to the world of social media.

Today is the first of the page reviews that people have paid the bargain price of $49.95 for.  The Little Scarf Shop Facebook page surprizingly enough is related to a website that sells cashmere scarves 🙂  It has 171 people liking the page and has been going since December 21st 2009.

What’s working:

Recommendations

Keywords

Below is a table of the top 25 keywords in Australian search (as per Google’s keyword tool).  However 100 keywords came up in the search.  Basically when people are searching for scarves these are the words they are using, therefore these are some of the words that should be incorporated into the content on the page.  The reason is that it helps with SEO (search engine optimisation) so the page will appear higher in the rankings when people search in Google or Bing etc.

KEYWORD GLOBAL MTHLY SEARCHES LOCAL (AUS) MTHLY SEARCHES
scarf 5,000,000 201,000
scarves 2,740,000 49,500
shawl 1,220,000 27,100
pashmina 673,000 14,800
shawls 550,000 9,900
silk scarves 165,000 5,400
scarf accessories 201,000 5,400
fashion scarves 27,100 4,400
womens scarf 40,500 3,600
tie scarf 135,000 3,600
wool scarf 74,000 2,900
cashmere scarf 165,000 2,400
scarf knitting patterns 40,500 2,400
red scarf 110,000 2,400
mens scarf 110,000 1,900
pashmina shawl 110,000 1,900
pashmina scarf 90,500 1,300
pink scarf 49,500 1,300
skull scarf 40,500 1,000
wholesale scarves 27,100 1,000
cotton scarf 27,100 1,000
scarf dress 33,100 1,000
scarf tying 27,100 880
winter scarf 40,500 880

Recommendations

  • The info tab basically contains nothing!  This is a huge missed opportunity, it needs to be rich with keywords explaining what the product is, what colours it comes in and about the company
  • Look at increasing the size of the profile pic (there is 180 wide by 540 pixels high to play with) to include an image of someone in a scarf along with the logo
  • There are no reviews on the page, so encourage people to write them, perhaps offer a discount off your next scarf
  • There is no landing page, this is really important with a product that is so visual, have a landing page that includes the Autumn winter collection to show people what is on offer, this could include an enewsletter signup form for your newsletter to build your database
  • Add a store application (eg Vendor) to the page, this uses paypal for payment, and could result in extra sales, plus you could offer special deals for people who like your page through the store, eg a free booklet on tying your scarf.  It is important that your Facebook page is a community that people want to be part of.
  • When posting photos use ones from the website and therefore people can click on them to go straight to the store to buy
  • Make short videos showing people how to tie the scarf to add onto a video tab on the page, you have explained in one post, but it might be easier for people to see, this could even be done as if they are looking in a mirror so that they can follow the video and tie it at the same time
  • Make a video on washing your scarf, sounds very basic, but people will be nervous about washing it at home themselves.
  • Respond to all comments on the page, it encourages people to post more as they know you are listening
  • Ask questions in the posts, eg what do you wear your scarf with?
  • Use the polls application to find out info such as favourite colour
  • You could include information on what cashmere is, explain to people make it easy, ask people what they think it feels like, eg cotton wool etc.  Try to get people to imagine so that they want it
  • You could ask people what are the strangest ways you’ve used your scarf, eg the woman on the page who commented that a child wiped their nose on it
  • You could have your scarves traveling around the world, where has yours been?  Encourage people to send in pictures similar to the post you have from Neema
  • How about writing a piece with pictures which is 1 scarf 100 ways, or maybe not 100, but similar to the pieces you see in fashion mags, so that people can see that you can wear it with pj’s, tracksuit, work clothes, party clothes etc.
  • You could write notes on the notes tab on which colour scarves suit which skin/hair colours
  • There needs to be a posting strategy around the page, decide first of all what your purpose is for the page, then use that when posting, decide on how many days a week you want to post and then make sure each post is adding value to your audience.  Currently there are a lot of selling posts, which is ok if they are spread out amongst others, but they aren’t.  Look at the reason why people come to your page, and what scarves are all about ie fashion and tie that (literally!) into your posting.

USA audience

You mentioned you want to target the USA audience.  There are a few ways to do this:

  • Facebook ad’s, targeting them at women in the USA, you can choose fashion as an interest for them, that is going to be the quickest and easiest way to get people to your page
  • Go to USA fashion or magazine pages and post value adding posting, eg did you know that wearing a scarf like this gives the illusion you are 2 sizes smaller (I’ve made that up) then you can afterwards put from The Little Scarf Shop (hyperlinked) and people will go and check you out

Both of these can be used with any audience you are trying to target, but it is all about adding value, not just spamming another page with hey I’ve got a great red scarf!

Summary

You need to give people a reason to visit your page not just once but again and again, as you offer them something that they want.  Just promoting buy a scarf is not going to do that, it needs to be more than that.

Using Facebook ad’s is a very cost effective way to get new people to your page, you don’t need to spend that much, it could just be $10 a day.  Use it to get them to your page, not to your site, then when they have liked the page you will have them there to keep talking to, instead of them hitting your site and leaving.

Did you love this review? You can get your page reviewed by the Chief Rabbit for only $49.95, just email info@SocialRabbit.net

Leave a comment

Filed under Facebook case studies, Facebook fan pages, facebook page, social media

Facebook Welcome/Landing tabs are a MUST!

Good Morning, Social Rabbit here with your guide to the world of social media.

Every Friday I review a different Facebook page, and nearly every week I say “get a landing tab”.  You may be fed up of me saying this, but IT IS IMPORTANT….  Yes I know you were planning to get to it next week, but there is no time like the present.  For those who are confused a landing/welcome tab is the place you decide you want non-likers to your page to land and it tells them quickly what your page is about.

I have always been a HUGE advocate of  the landing/welcome tab, but now finally I have some evidence to hold up in the air and wave at you all.  Below is a quote from a social media company Brandglue.

“We ran an A/B test just four weeks ago to guesstimate the efficacy of a landing tab.  We drove visitors to the fan page of a major brand using ads. Those ad-driven visitors converted to fans at a rate of approximately 47% WITH a landing tab. When we turned off the landing tab, those same ad-driven visitors converted to fans at approximately 23%. A VERY noticeable loss in conversions over the course of the campaign.”  Jeff Widman from Brandglue May 2010

Are you convinced now?

Now I have your attention you may say but what do I put on it?  Below are some examples (click on the image to go straight to their page), basically the world is your oyster go wild.

WIN PRIZES TrueBlood TV show, on the welcome tab you can register to win the ultimate fan experience.

REWARDS Starbucks – you can check your rewards card or sign up for one.

QUIZ’S ABC News – gives you a reason to like the page and engages you straight away.

GAMES McDonalds engages visitors with a game

FREE DOWNLOADS Smirnoff gives people a reason to click like

DIRECT PEOPLE TO STORES Cold Stone Creamery has a bright image that you just can’t ignore, plus you can click to find your nearest store from it.  Plus below the image they encourage comments from people on what they think of the favor.  I am guessing that they change their image monthly.

SIGN UP – Social Rabbit offers people a simple landing tab which explains what we do and allows them to sign up for the enewsletter.

Hopefully all these images have given you some good ideas of what you can do on your page.  Remember it doesn’t need to be complex, bright and simple works well, but you can link it through to your website or your newsletter sign up.  You can do your own landing tab in FBML or for very little you can pay a designer to do one for you.  You can change the tab as often as you like.

If you have a cool landing tab I’d love to see it, put the link to your page in the comments below or on the wall of the Social Rabbit page so we can check it out.

7 Comments

Filed under Facebook case studies, Facebook fan pages, facebook page, social media

14 Facebook Page Basics You Should Know

Good Evening, Social Rabbit here with your guide to the world of social media.

Every day more and more people are joining Facebook for their business, so I thought I would take a step back and help those newbies who need the basics.  For those old timers out there you can just sit back and give yourself a pat on the back for having already done/known all of these 🙂 (if you haven’t do them now, I won’t tell anyone!)

  1. Get your Facebook username (a unique url) for your page.  You need 25 likers before you can get it.  Once you have your 25 likers go to www.Facebook.com/username (you must be signed into Facebook) and click on SET A USERNAME FOR MY PAGES (it’s in blue at the bottom).  This is below the set a profile username, do not get confused.  Then choose your page from the drop down list and type in your username, hopefully it will be available.  You can’t change this once it’s set, so choose wisely and don’t make any typos!
  2. If you are writing a post either on your personal profile or your page you can tag another page or profile, but you have to LIKE the page or be FRIENDS with the person you are tagging.  To do this for example for Social Rabbit (which I am sure you all like!) you type “@social rabbit” you will then see a box appear under the post with the Social Rabbit page to choose (see image below), so just select it.  If you have done it right after you click onto the next word Social Rabbit will be in blue. 
  3. If you are going to put your website address in the info box under your profile picture include http:// so that it hyperlinks (ie goes to your website when people click on it)
  4. The info box under the profile picture only takes 250 characters, so make sure you include at least 2 of your keywords in there to optimise your page for search engines
  5. You have 180 pixels wide by 540 pixels long for your profile picture, so make the most of it
  6. Once your profile picture is uploaded you can change what is seen in the thumbnail (that’s the tiny picture that shows up next to your posts).  Just click on the pencil next to your profile picture (see image below) and choose EDIT THUMBNAIL, you can then move your image around until you have it showing what you want
  7. You can move your tabs at the top of your page around by moving your mouse over one and dragging it to another position.  However the wall and info tab’s will always be in positions 1 and 2.
  8. You can only show 6 tabs at the top of your page at any one time, for your visitors to see more they have to click on the 7th tab which is 2 arrows, they can then see the other tabs that are available.
  9. If you post on your page as the admin you will NOT get notified by Facebook if someone comments on the post – you need to go back daily and check for comments and respond.  However if you comment on your post (or someone else’s) you will get a notification that someone else has commented on the post as well.
  10. Once you have set up your page and want to invite your personal profile friends to join click on suggest to friends (see image) and select who you’d like to ask.  Anyone who has already joined your page will look dull, so you can’t invite anyone who already likes it.
  11. In case you are wondering you CANNOT currently change the name of your page, unless you delete your page and start again, so I hope you have chosen wisely 🙂
  12. The person who created your page is the page creator (funny that!) and currently you cannot transfer this to someone else.  However you can have as many admins as you want on the page
  13. To add a page to your page’s favourites go to the page you want to add and click on add to my pages favourites.  This window will pop up so just select the page you want this added to and hit save. Be aware that by having another page on your page’s favourites you are basically endorsing that page, as it is a form of cross promotion.
  14. Finally if you want to put a heart image in your post type ❤ it will come out as a heart once you hit the share button.

You are now ready to get out there and get your page firing with these 14 tips, if there is more you want to know please post it in the comments below or on the Social Rabbit Facebook Page.

Leave a comment

Filed under Facebook fan pages, facebook page, social media